Exhibitors Herald (Jul-Sep 1922)

Page scan 000619 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000619
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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August 19, 1922 EXHIBITORS HERALD m v. v 7s* BSOLUTELY the most coal lossal and stupendous box 0 ce and exploitation proposi fca the show business has known ii /ears — Jtaggered blase New York He a ton of dynamite — blew tDadway to bits — ripped open 1 rlem and the Bronx — rocked Esoklyn and the outlying dis "renzied thousands overvelmed and all but wrecked the (ban theatre — New York literay plastered with signs and banrrs in the GREATEST EXLOITATION CAMPAIGN OF 4L TIME— If Ringling had this show he'd trow away his circus and put n the Name of the Law" under <nvas — With its marvelous 3LICE TIE-UP IT'S POSIVELY THE GREATEST -IING YOU'VE EVER SEEN— A REAL SHOW FOR REAL -IOWMEN! Wire your nearest F. B. 0. Exchange NOW! istributed by IIM BOOKING OFFICES OF AMERICA Exchanges Everywhere SS1 '$3 X "seventh Ave.