Exhibitors Herald (Jul-Sep 1922)

Page scan 000621 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000621
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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Week August Symphony Theatre, Los Angeles '""will lu t 6-12 [jrold Lloyd in "Grandma's Boy" 13th Week And Still A-Goin' His Latest, Greatest and Longest Production. Percentage Tables Compiled Monthly by Motion Picture ;v; Show Harold Lloyd in "A Sailor-Made Man" Leads Going N'cT Every Other Feature in the World in Both Ratings — Box Office ilu and Entertainment Value. These Ratings Are By You Exhibitors Yourselves. "Grandma's Boy" is the First Lloyd since "A Sailor-Made ar" "A Sailor-Made Man" Ran 7 Weeks at the Symphony, Los lgles, in January-February. "Grandma's Boy" is Already in its 13th Week in Midsummer. Same Theatre, Same Town, Worse Season for "Grandma's »y' 270,000 Persons, equal to -j the Population of Los Angeles, »v Joyd's Latest in the First 11 Weeks, 1 Day. One Print Worn Completely Out With 600 Times Through the aoines and Replaced On the 74th Day at 7 p. m. No Long Show for Dr. H. B. Breckwedel with "Grandma s He's Too Smart For That. What Dr. Breckwedel is Doing You Can Do. You can Show Harold Lloyd in "Grandma's y* to -j the population of Your Town and Still i the Midst of the Run. Follow the Pathfinder! Physical Distributors Pathe Exchange IMC