Exhibitors Herald (Jul-Sep 1922)

86 EXHIBITORS HERALD September 2, 1922 ^IllilllillllllillUlllllllllilllllllllllllll^ | Welcome to The Circle ; J Say It All I While I have been in the jj | exhibition game for over jj | twenty years, this is my first jj I attempt to break into print in j I a trade paper. Have felt like jj ■ it a number of times, but knew jj 1 darn well what I had to say | | in regard to Contracts, De j {§ posits and Film Boards of jj 1 Trade would never be pub jj 1 lished. 1 I certainly have enjoyed | 1 reading the HERALD, as it | 1 is filled with good interesting j jj things about what the exhibi fj 1 tor is doing and not so much jj jj given to blowing about the jj 1 Largest (?) Paid Circulation. 1 | The "What The Picture j 1 Did For Me" department is jj 1 the first thing I turn to after I 1 reading the editorial. In the j§ ■ main I have found these com || 1 ments to be about correct, es J 1 pecially those of my neighbor J I on the South, Mr. Philip Rand | jj of Salmon, Idaho. He always | 1 hits the ball. It's too bad ] fj producers do not hire Philip jj ■ Rand to write their press jj 1 books. jj Enclosing my first contribu 1 1 tion to Verdicts on Films jj ■ column. Will try and shoot jj 1 along something every week §j jj hereafter and not wait for jj jj George to do it all. T. E. EDMUNDSON, Lyric theatre, Grangeville, Idahb §§ lllll^ Latta, Royal theatre, Ashland, Wis. — Neighborhod patronage. The Woman's Side, with Katherine MacDonald. — Nothing to it. Start is same as every picture. No life.— Gaiety theatre, Bluffton, Ind. — Neighborhood patronage. The Crossroads of New York, a Mack Sennett production. — Pleased 100 per cent, Sonny and Cross Roads three days each making one of our best profit weeks. More like these will soon put the picture game back on its feet. — J. A. Flournoy, Criterion theatre, Macon, Ga. — General patronage. One Clear Call, with a special castPut this over as a special and did big business. Pleased and drew big crowds. Play up the Ku Klux Klan.— C. R. Sullivan, Fair theatre, Amarilo, Tex. — Genera patronage. The Deuce of Spades, with Charles Ray. — This is another poor picture to add on to Charles Ray. Booked for two days and took it off the second day. — A. I. Latta, Royal theatre, Ashland, Wis. — Neighborhood patronage. The Cave Girl, with a special cast. — This picture has some wonderful snow scenes and will please any audience. A dandy hot weather picture. — J. W. Andresen, Rialto theatre, Cozad, Neb. — Neighborhood patronage. Smilin' Through, with Norma Talmadge. — Great. Pleased 100 per cent. Let's have more like it. — Gaiety theatre, Bluffton, Ind. — Neighborhood patronage. Red Hot Romance, with a special cast. — Have seen worse, but can't tell where. Nothing to it. — C. R. Sullivan, Fair theatre, Amarillo, Tex. — General patronage. Tol'able David, with a special cast. — A picture that went over to pleased patrons and good business. A dandy story and wonderful acting by Barthelmess. Sure fire. — Bowey & Charles, Theatre Circuit, Vader, Wash. — Neighborhood patronage. My Boy, with Jackie Coogan. — A fine picture. Jackie is great and pleases all, but they ask too much for it. Is worth no more than many other pictures. — L. P. Frisbee, Community theatre, Meredith, N. Y. — Neighborhood patronage. The Woman Gives, with Norma Talmadge. — This is a little old, but that don't hurt it. It is a good picture. — J. J. Felder, Clinch theatre, Frost Proof, Fla. — General patronage. Molly O, with Mabel Normand. — This was enjoyed by 90 per cent of patrons. Mabel's work good and plenty of laughs. Shown on small town circuit of houses at 10 and 35 cents. Satisfactory. — Bowey & Charles, Theatre Circuit, Vader, Wash. The Barnstormer, with Charles Ray. Oh, Boy, this the worst yet. Will some one tell Ray he can't direct? — C. R. Sullivan, Fair theatre, Amarillo, Tex. — General patronage. Polly of the Follies, with Constance Talmadge. — Just fair. Some real good ads. Ivory Soap makes it a clean picture.— Jack Cairns, Brooklyn theatre, Detroit, Mich. — Neighborhood patronage. The Silent Call, with Strongheart. — An excellent program picture. You can boost everything but the prices and they'll be satisfied. Bad ending that could be corrected is against it. — Geo. T. Cruzen, Empress theatre, Hastings, Neb. — Neighborhood patronage. Mother o' Mine, a Thomas H. Ince production.— A 100 per cent picture if there ever was one. Suspense and interest holds to the very end. Don't be afraid to advertise this. It is one of the best we have ever shown. — L. P. Frisbee, Community theatre, Meredith, N. Y. — Neighborhood patronage. The Sky Pilot, with a special cast. — ■ Pictures like this and The Great Redeemer please not only western fans but the church people as well. — Fahrney & Elson, Electric theatre, Curtis, Neb. — Small town patronage. Woman's Place, with Constance Talmadge.— A fairly good average picture. We have had better. Added attraction, International News every Wednesday and Thursday. Good. — 6. C. Brown, Temple theatre, Viroqua, Wis. Star Dust, with Hope Hampton.— Good picture. Business off, though no fault of picture. — C. R. Sullivan, Fair theatre, Amarillo, Tex. — General patronage. A Temperamental Wife, with Constance Talmadge. — Pleased in a mild way. Photography very good. — Charles W. Lewis, I. O. O. F. Hall, Grand Gorge, N. Y. — Small town patronage. Bits of Life, a Marshall Neilan production.— Pleased about 50 per cent. Seemed like Marshall Neilan was out of stories and made this picture to keep him busy. — Paco Betancourt, Queen theatre, Brownsville, Tex. — General patronage. Smilin' Through, with Norma Talmadge.— Pleased 100 per cent. Excellent entertainment. Can't go wrong on this one. Buy it right then advertise it big. Talmadge's best. — Shaffer & Sanders, Amusu theatre, Hooper, Neb. — Neighborhood patronage. The Beautiful Liar, with Katherine MacDonald. — Very pleasing picture. Katherine is sure beautiful and again she seems to be creating more business with her pictures for me. — Jack Yeo, Davison theatre, Beaver Dam, Wis. — Neighborhood patronage. The Sky Pilot, with a special cast. — One of the best Western pictures I have ever played. Lots of good comments. — J. H. Ebersole, Majestic theatre, Avoca, la. — Small town patronage. A Daughter of Two Worlds, with Norma Talmadge. — A-l attraction for lovers of drama. Picture carries interest throughout and photography is excellent. —Charles W. Lewis, I. O. O. F. Hall, Grand Gorge, N. Y. — Small town patronage. The Barnstormer, with Charles Ray. ■ — We ought to know about the rotten ones, as well as the good bets. — Geo. T. Cruzen, Empress theatre, Hastings, Neb. — Neighborhood patronage. I Am Guilty, with Louise Glaum. — Good production that pleased those that came, but few came for this one. — Jack Yeo, Odeon theatre, Beaver Dam, Wis. — Neighborhood patronage. The Child Thou Gavest Me, with a special cast. — A picture that's worth showing. Advertise it strong and watch them come in. Richard Headrick a wonder.— Paco Betancourt, Queen theatre, Brownsville, Tex. — General patronage. The Cup of Life, with Hobart Bosworth. — Bosworth, Tully Marshall and Madge Bellamy divide the honors in this piece and do some good work. It is a very good production of its kind and many seem to like this variety. — C. E. Johnson, Paramount theatre, Gibbon, Neb. — Neighborhood patronage. The Branded Woman, with Norma Talmadge. — Norma a favorite here. Picture extra good. Can recommend to any exhibitor. Ran Larry Semon comedy, The Hick, and did a very good business for two days. — O. J. Bryant, Thorley theatre, Cedar City, Utah. — Small town patronage. Married Life, a Mack Sennett production.— Not what it appears to be. Many did not like it. Perhaps 50 per cent. We are losing money on many First National pictures. — L. M. Rothweiler, Palace theatre, Bison, Kan. — Small town patronage. In Search of a Sinner, with Constance Talmadge.— A picture that will please. The comedy throughout makes it. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. The Kid, with Charles Chaplin. — A dandy, but did not make money for me as too many had already seen it. Paid a big price for it, too. Should have known better, but did not want to be the only exhibitor not to show it. First National is giving a dandy adjustment, however. Leave it to them to do the right thing. — Lindrud & Guettinger, Cochrai.e theatre, Cochrane, Wis. — Neighborhood patronage. The Last of the Mohicans, a Maurice Tourneur production. — Pleased well and drew a good crowd. Good photography