Exhibitors Herald (Jul-Sep 1922)

September 2, 1922 EXHIBITORS HERALD 87 and exciting as a western. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. The Last of the Mohicans, with a special cast. — Extra good. Patrons talked about it for a month after showing. — W. P. Brown, Nifty theatre, Waterville, Wash. — General patronage. The Fighting Shepherdess, with Anita Stewart. — Fair program picture with rotten photography. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. The Jack Knife Man, with a special cast. — An old one, but a good one. Took well with all the children from 7 to 70 years. You can't go wrong on this one. — L. M. Rothweiler, Palace theatre, Bison, Kan. — Small town patronage. Homespun Folks, a Thomas H. Ince production. — Good program picture that pleased fairly well. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. Home Talent, a Mack Sennett production.— Made a very good show for this time of the year. Not a scream, but a good average comedy. Fair business and no kicks. — E. L. Franck, Oasis theatre, Ajo, Ariz. Peck's Bad Boy, with Jackie Coogan. — Patrons thought it much better than The Kid and said so. An ideal small town picture. It drew them in two nights and we did big business. That's what tells. They liked it beyond doubt. It is good. — H. P. Thompson, Liberty theatre, Pardeeville, Wis. — Neighborhood patronage. Fox Trooper O'NeiL with Charles Jones. — Just the kind of picture that will go anywhere. Jones as usual very good. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. The Last Trail, with a special cast. — A very good picture. Did fair business on five days run. — G. Gullia, National theatre, Akron, O. — Transient patronage. Thunderclap, with Mary Carr. — This is a pippin. Played two days to big business. — Princess theatre, Roxboro, N. C. — Neighborhood patronage. The Strength of the Pines, with William Russell. — Substituted for "Pardon My Nerve." Never showed Russell here before, but this took very well. — Roy W. Adams, Pastine theatre, Mason, Mich. — General patronage. The Yellow Stain, with John Gilbert. — Picture good, but failed to draw. Booked it for four days and only ran it two. — G. Gullia, National theatre, Akron, O. — Transient patronage. Queen of Sheba, with a special cast. — It is the greatest spectacle costume picture ever produced. Even those that do not like costume pictures admitted that it was a great achievement. Great, great. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhod patronage. Trailin', with Tom Mix. — Tom as a society man rather a joke. When he doffs fashion's garb and gets into the old chaps he is lightning itself. This brought out a good crowd but comments were as varied as arguments on how to run the government. — Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. Western Speed, with Charles Jones. — This is a fine picture. "Buck" and Shorty get more laughs than there are fleas on a poodle dog's back. — J. J. Felder, Clinch theatre, Frost Proof, Fla. — General patronage. Rough Shod, with Charles Jones. — A Played recently: "The Heart of a Child," "The Price of Redemption," "Cinderella's Twin" (Metro), "The Furnace," "The Soul of Youth," "Duck and Drakes" (Realart). "The Branded Woman," "In Search of a Sinner," "The Idol Dancer" (First National), every one of which was good and pleased. — Ida B. Rowe, Opera House, Eddyville, la. typical Jones picture. Good and drew well. Jones popular here. — C. R. Sullivan, Fair theatre, Amarillo, Tex. — General patronage. Chasing the Moon, with Tom Mix.— This one disappointed the patrons. I thought it would go over with the Mix fans, but it did not. The picture was too long and there was no plot. — C. Malphurs. Dreamland theatre, High Springs, Fla. — Small town patronage. For Big Stakes, with Tom Mix. — Drew a crowd, but not up to most of Mix. Had enough far-fetched stuff to make you wonder if it wasn't all supposed to be burlesqued western. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. Arabian Love, with John Gilbert. — A very good picture at a reasonable rental. — C. Malphurs, Dreamland theatre, High Springs, Fla. — Small town patronage. Play Square, with Johnny Walker. — ■ is a good one but now it is so cut up that there is not much left. Not much drawing power. — Bellman Brothers, Lyric theatre, Ft. Atkinson, Wis. — General patronage. Any Wife, with Pearl White.— Title not a drawer, but picture surprised everyone, growing from a tense dramatic situation to the ridiculous. Producers should pay more attention to construction of titles, for, after all, the title seems to be what draws. — L. A. Guessaz, Palm theatre, St. Cloud, Fla. — Local patronage. Queen of Sheba, with a special cast. — ■ This was a splendid picture, but about three reels too long for hot weather audiences. Played this on a percentage basis and Brother Fox made a little money, while I lost a lot. — E. H. Elliott, Palace theatre, Lynn, Ind. — Small town patronage. A Stage Romance, with William Farnum. — Brother: Here is 7,000 feet of perfectly good film gone to the junk. If you have it booked just pay for it and let it go by. I had rather put it in the booth and have a dark house than run this junk. — J. J. Felder, Clinch theatre, Frost Proof, Fla. — Neighborhood patronage. A Virgin Paradise, with Pearl White. Splendid picture for White. Will go good if your patrons like this star. — Geo. T. Cruzen, Empress theatre, Hastings, Neb. — Neighborhood patronage. The Devil Within, with Dustin Farnum. — It will please them. A good show for the small town exhibitor. — C. Malphurs, Dreamland theatre, High Springs, Fla. — Small town patronage. TO A FINISH, with Charles Jones.— Holy Mackerel! TO A FINISH is right, and then some. Dreamed all night of Jones knocking me over that precipice. If you want an lS-reel serial distilled into five of the fastest, peppiest reels you ever caught your breath at, book this. Then, if you want to knock them into a state of frenzied hilarity, put on Clyde Cook's THE JOCKEY. If these two don't make a Saturday night go over with a bang, nothing short of a car of dynamite will. — Philip Rand, Rex theatre, Salmon, Idaho. A Rough Diamond, with Tom Mix. — Good business, of course, with Tom Mix's name on the billboards. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. Shackles of Gold, with William Farnum. — A fair picture, but did not draw. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. The Devil Within, with Dustin Farnum. — Some mighty thrills and several good kicks in this one. When my patrons take the trouble to come to me and comment on the picture I take it as pretty good evidence that they either liked or disliked the picture, as the case may be. Most pictures receive no comments, but the above is one of those which was commented upon to a considerable extent. This is my first report, and is made with caution, as I have read FORGETFUL FRIENDS of Edmond Dantes cheering at the wedding of Mercedes, formerly Dantes' sweetheart. This is one of the dramatic moments in the William Fox special, "Monte Cristo."