Exhibitors Herald (Jul-Sep 1922)

EXHIBITORS HERALD September 2, 1922 a good many reports made on pictures I have shown, and some of these embryo exhibitors give me a pain. — L. A. Guessaz, Palm theatre, St. Cloud, Fla. — Local patronage. A Connecticut Yankee, with a special cast. — Gave very good satisfaction. Played two nights. — E. J. Walters, Gem theatre, Trenton, Neb. — Neighborhood patronage. Drag Harlan, with William Farnum. — Best western picture I ever had, next to Riders of the Purple Sage. Many in audience came second night. Lar^e attendance.— W. P. Brown, Nifty theatre, Waterville, Wash. — General patronage. A Stage Romance, with William Farnum.— As reviewers had nearly all praised this picture, and the exhibitors "panned it," I gave it the once over before showing to see what caused this adverse criticsm, and was glad I did, as in its present state, seven reels, it is slow and draggy. So I eliminated the fifth and sixth reels, which were especially tiresome, and it went over very well, and did not materially affect the story. — T. E. Edmundson, Lyric theatre, Grangeville, Idaho. — Neighborhood patronage. A Connecticut Yankee, with a special cast. — As great as the book. An artistic, humorous entertainment that will live forever, for it is as good as the story. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. Money to Burn, with William Russell. — This is a pretty good program picture. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. Thunderclap, with Mary Carr. — A good picture, but not a high priced special by any means. Can't stand a raised admission price. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. Footfalls, with a special cast. — I should have turned in my report on this picture a couple of months ago, but just neglected to do so. I feel that the 'What the Picture Did for Me" department prevented me from ruining the reputation I have so painstakingly built up for showing only pleasing, entertaining pictures which the whole family might enjoy. I acted on the advice offered by some of my exhibitor friends, and left this Fox "Super Special" in the can. I have never regretted doing this for a minute, and wish to express to you my appreciation for having warned me, for I am sure the cheaper but better picture which I ran in its place was thoroughly enjoyed and I know what would have been the result had I used the other. — E. H. Elliott, Palace theatre, Lynn, Ind. — Small town patronage. Goldwyn Golden Dreams, with a special cast. — Zane Grey's name drew again and picture kept them interested. Big business on this. — Jack Yeo, Davison theatre, Beaver Dam, Wis. — Neighborhood patronage. The Dust Flower, with a special cast. — Claude Gillingwater very good in his role of butler. A good picture with a poor box office title. I had many good comments from those who saw it. Book it and boost it. — Charles H. Ryan, Gsirfield theatre, Chicago, 111. — Neighborhood patronage. Come On Over, with a special cast. — Very clever picture. Audience laughed from start until finish. Give us more like this. — W. P. Brown, Nifty theatre, Waterville, Wash. — General patronage. Come On Over, with a special cast. — Fine. Pleased nearly all our patrons. — Gaiety theatre, Bluffton, Ind.— Neighborhood patronage. Wet Gold, with a special cast. — Fine paper made this an excellent box office attraction. Most all pleased. Fine under sea photography. — M. Oppenheimer, Empire theatre. New Orleans, La. — Transient patronage. Mr. Barnes of New York, with Tom Moore. — Pleased the largest attendance I ever had on a Sunday night. Ran Educational comedy, Bang, with it and proved a first-class, fast moving comedy.— B. C. Brown, Temple theatre, Viroqua. Wis. His Back Against the Wall, with a special cast. — A different kind of western that pleased. — Gaiety theatre. Bluffton, Ind. — Neighborhood patronage. Godless Men, with a special cast. — Late on this one, but if your patrons like rough sea pictures it will please. Pleased about 90 per cent here. — H. R. Jenkins, Opera House, Dahlgren, 111. — Small town patronage. Doubling for Romeo, with Will Rogers.— It's a hit, every foot. They all roared with laughter and brought a good house the second night. — F. E. Sabin, Majestic theatre, Eureka. Mont. — Small town patronage. When Romance Rides, with Claire Adams.— From the story, "Wildfire." Here is a mighty interesting and well produced picture. Stars act for the picture and not for the camera. This goes to show it is the story that counts most. Boost One of the beautiful effects found in the Goldwyn-Rupert Hughes feature, Bitterness of Sweets." Colleen Moore and Antonio Moreno are featured. 'The this one. — B. C. Brown, Temple theatre, Viroqua, Wis. Roads of Destiny, with Pauline Frederick.— Not the kind of picture that will please generally. It has two or three dreams which make the story proper very short. Hard to understand during the first few reels. — R. R. Gribble, Grand theatre. New Hamburg, Ont., Can. — General patronage. An Unwilling Hero, with Will Rogers. — Star good. Picture good. All Rogers' pictures draw well here. — L. M. Rothweiler, Palace theatre, Bison, Kan. — Small town patronage. The North Wind's Malice, with a special cast. — An awful good picture. Snow sceneries fine and a type of picture that will please 90 per cent. Drew fine here and they all liked it.— A. E. Rogers, Temple theatre, Dexter, N. Y. — Neighborhood patronage. The Poverty of Riches, with a special cast. — Mild interest with my patrons, although a beautiful story well handled. — Jack Yeo, Davison theatre, Beaver Dam, Wis. — Neighborhood patronage. The Song of the Soul, with Vivian Martin. — Satisfied about 80 per cent of big business. — Giacoma Brothers, Crystal theatre, Tombstone, Ariz. — General patronage. The Branding Iron, with a special cast. — It pleased here. — H. R. Jenkins, Opera House, Dahlgren, 111. — Small town patronage. Dangerous Curve Ahead, with a special cast. — Some liked this better than The Old Nest. Some didn't. But it's truly a wonderful picture. Rain prevented record-breaking crowd. — L. M. Rothweiler. Palace theatre, Bison, Kan. — Small town patronage. Theodora, with a special cast. — A spectacular picture for the big cities only. We lost lots of money on this one and it only pleased 50 per cent of our patrons.— A. I. Latta, Royal theatre, Ashland, Wis. — Neighborhood patronage. The Old Nest, with a special cast. — One of the best pictures ever screened. All it takes to make business extra is more like it. Book it. — L. M. Rothweiler, Palace theatre, Bison, Kan. — Small town patronage. Snowblind, with a special cast. — A beautiful snow picture. Well acted and well received. — F. E. Sabin, Majestic theatre, Eureka. Mont. — Small town patronage. The Concert, with a special cast. — Any exhibitor having this picture booked will be money ahead to send his check for rental and request that shipment be withheld. It is a crime for an exchange to put out such a poor picture. — W. C. Mitchell, Elite theatre, Greenleaf, Kan. — -Neighborhood patronage. The North Wind's Malice, with a special cast. — An old one, but a good one. Vera Gordon always good. — H. R. Jenkins, Opera House, Dahlgren, 111. — Small town patronage. High Pockets, with Louis Bennison. — Old but okay. Different from usual run. Rather overdrawn and even ludicrous in the hero's appreciation of a western sheriff, but will please those who follow this line. Katherine MacDonald is in this. Strong on looks. Stiff in acting. — Philip Rand. Rex theatre, Salmon, Idaho. — General patronage. The Penalty, with Lon Chaney. — A good deep picture. Chaney great. Only a few women said they didn't like it. — L. M. Rothweiler, Palace theatre, Bison, Kan. — Small town patronage.