Exhibitors Herald (Jul-Sep 1922)

Page scan 000915 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000915
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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September 2. 1922 EXHIBITORS HERALD 89 Hodkinson Cameron of the Royal Mounted, with a special cast. — Knockout Canadian picture. Real thriller and corking story. Played three days to fine business. Advise exhibitors to play this one if your patrons like outdoor stuff. — John Danz. Colonial theatre, Seattle, Wash. — Downtown patronage. Free Air, with a special cast. — Good clean entertainment that anyone can appreciate.— Gaiety theatre. Bluffton, Ind. — Neighborhood patronage. Journey's End a Hugo Ballin production.— One of the finest pictures I ever had. No subtitles in it, but so well done that the story comes out clear and direction and acting is superb. Advertise a story without a written word and your crowd will enthuse. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. The Light in the Clearing, with a special cast. — Did not really please more than 25 per cent. Some said fair. A few walked out. Acting was good but storydid not suit. If you have this booked say as little as possible about it. — L. P. Frisbee, Community theatre, Meredith, N. Y. — Neighborhood patronage. French Heels, with Irene Castle. — Very good picture. Shows star off and contains enough real action to satisfy any crowd. Business very satisfactory. Played three days. — John Danz. Colonial theatre, Seattle, Wash. — Downtown patronage. A CERTAIN RICH MAN, with a special cast. — Well received. William Allen White, the author, being a Kansas man, is what put the picture over. Played to excellent business. — S. G. Ihde, Photoplay theatre, Ashland, Kan. Fifty Candles, with a special cast. — These Chinese mystery plays fail to draw. It pleased some. Others didn't like it. — F. E. Sabin, Majestic theatre, Eureka, Mont.— Small town patronage. Jane Eyre, with Mabel Ballin. — A very good picture of the "East Lynne" type that pleased the crowd. Be sure to advertise it as a melodrama as it don't appeal to the fan who wants smiles and action. — Charles Lee Hyde, Grand theatre. Pierre, S. D. — Small town patronage. The Mysterious Rider, with a special cast. — Zane Grey pictures always get me a crowd. If I were some of the other small town fellows I sure would get a contract on the Zane Grey pictures. They certainly get over. — S. G. Ihde. Photoplay theatre, Ashland, Kan. — Neighborhood patronage. Cameron of the Royal Mounted, with a special cast. — On account of story and wonderful scenic settings went over good for us to satisfied audiences. Plenty of action in this, too. — Bowey & Charles, Theatre Circuit, Vader, Wash. The Spenders, with a special cast. — This picture is a comedy-drama and it seemed to please all. Drew well in spite of competition. H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. A Certain Rich Man, with a special cast. — A well liked picture by the few who saw it. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. Desert Gold and Riders of the Dawn. — Very good drawing cards, like all the Zane Grey stories. Desert Gold film was awfully old, scratched and dim, and titles very short. Riders of the Dawn was much better, but print was too dark. Story, acting, scenery, etc., of each are good. — Roy W. Adams, Pastime theatre, Mason. Mich. — General patronage. Partners of the Tide, with a special cast. — Good picture of its kind. Under sea pictures fine. Did not draw well.— H. A. Larson. Majestic theatre, Oakland, Neb. — Small town patronage. The Mysterious Rider, with a special cast. — Very good and drew a crowd. — Charles Lee Hyde, Grand theatre. Pierre. S. D. — Small town patronage. Metro Turn to the Right, with a special cast. — Exhibitors, when you come to this step on her and go the limit. Say what you like, it's there. A wonderful production.— Jack Cairns. Brooklyn theatre. Detroit. Mich. — Neighborhood patronage. The Right That Failed, with Bert Lytell. — As usual. Lytell goes over good again. A real smart program picture suitable for any house. Book it and give your patrons a treat. — R. A. Botts. Grand theatre. Carrington. N. D. — Small town patronage. Fascination, with Mae Murray. — After watching what has been said about this picture I don't quite understand. Did wonderful business, but patrons were displeased and said it was over advertised. Murray big card here. — F. A. Sunderhauf, Rex theatre. Scobey, Mont. — Neighborhood patronage. Camille, with Nazimova. — It seemed to draw the people but not one had anything to say. Not one exciting moment. Story nothing extra but the acting was good. — Bellman Brothers, Lyric theatre. Ft. Atkinson, Wis. — General patronage. Fascination, with Mae Murray. — A good picture and super drawing power. — Stanley Koch. Columbia theatre, Coffeyville, Kan. — Neighborhood patronage. The Right That Failed, with Bert Lytell.— Many pictures like this one. and get ready to have crepe for the door. — G. Gullia. National theatre, Akron, O. — ■ Transient patronage. Uncharted Seas, with Alice Lake.— Slow moving and rather tedious storv. Ice scenes of Arctic region helped break the monotony. — L. M. Zug. Rialto theatre. Jerome. Idaho. — Neighborhood patronage. Fascination, with Mae Murray. — Drewwell two nights in spite of Chautauqua opposition. A fine picture. Her dance is wonderful. After seeing Peacock Alley they could not resist Fascination. — F. E. Sabin, Majestic theatre, Eureka. Mont. — Small town patronage. The Four Horsemen, with a special cast. — My patrons considered this better than The Birth of a Nation. Did good business in spite of w'arm weather. Be sure and play it. — H. G. Schmidt, Pal ace theatre. Long Pine, Neb. — Neighborhood patronage. Milestones, with a special ca^t. — An exceedingly well pleased business witnessed this picture. — Giacoma Brothers, Crystal theatre, Tombstone, Ariz. — General patronage. Fightin' Mad, with William Desmond. — A lively humorous Western that kept them all smiling. We want more of this type.— Charles W. Lewis, I. O. O. F. Hall, Grand Gorge, N. Y. — Small town patronage. Fighting Mad, with William Desmond. — A real good western. Every one pleased, but the title keeps them away. Why can't they give pictures a title that will draw? — Bellman Brothers, Lyric theatre, Ft. Atkinson, Wis. — General patronage. The Misleading Lady, with Bert Lytell.— A very good picture that brought many favorable coments from patrons. — L. M. Zug. Rialto theatre. Jerome Idaho. — Neighborhood patronage. The Golden Gift, with Alice Lake. — A good program offering. Business poor. Hot weather. No fault of picture. Pleased all who saw it. — R. A. Botts. Grand theatre. Carrington, N. D. — Small town patronage. Paramount The Man Unconquerable, with Jack Holt. — A dandy south sea island story, with some good fights and tense situations. Jack fills the bill to a nicety. Plot, direction and photography very good. — H. J. Longaker. Howard theatre, Alexandria. Minn. — General patronage. Our Leading Citizen, with Thomas Meighan. — Good, but did not draw like A Bachelor Daddy.— Charles H. Ryan. Garfield theatre. Chicago, 111. — Neighborhood patronage. The Ordeal, with Agnes Ayres. — Good picture. Very well acted. People take to this couple. — J. Carbonell, Monroe SEMON JOHN BARRYMORE'S version of "Sherlock Holmes" will be distributed as a Goldwyn production. These two scenes show Barrymore in the role of the famous detective of fiction.