Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000916
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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90 EXHIBITORS HERALD September 2, 1922 theatre, Key West, Fla. — Neighborhood patronage. The Bride's Play, with Marion Davies. — Nice, clean, sweet picture. Irish atmosphere. Exteriors fine. Interiors fine. Not as good as Come On Over, but above the average.— Clark & Edwards, Palace theatre, Ashland, O. — Neighborhood patronage. Fool's Paradise, a Cecil B. De Mille production. — A splendid picture. Wonderful scenery. Played two nights at advanced prices. Patrons well pleased. — David Hess, Iris theatre, Monte Vista, Colo. Under the Lash, with Gloria Swanson. — The picture should please 100 per cent. Played to big business. — Princess theatre, Roxboro, N. C. — Neighborhood patronage. Beyond the Rocks, with Gloria Swanson and Rudolph Valentino. — Good picture and it drew good with the stars' popularity. — A. I. Latta, Royal theatre, Ashland, Wis. — Neighborhood patronage. Borderland, with Agnes Ayres. — While it is a very beautiful picture, well produced, it will not suit the men. Ladies seemed to like it. It has a good moral. — H. J. Longaker, Howard theatre, Alexandria, Minn. — General patronage. Always the Woman, with Betty Compson. — Not made for this locality. Depicts the reincarnation of a soul. Business bad and they went out complaining about the picture. — Charles H. Ryan, Garfield theatre, Chicago, 111. — Neighborhood patronage. Fool's Paradise, a Cecil B. De Mille production. — Personally liked this picture fine, but hard to get money in small towns on De Milles. This goes for Saturday Night and Anatol. Good pictures, but not small town box office pictures. — Bowey & Charles, Theatre Circuit, Vader, Wash. The World's Champion, with Wallace Reid. — I have played better Reid pictures, but this one will get the dough. Fairly interesting. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — Neighborhood patronage. Beyond the Rocks, with Gloria Swanson and Rodolph Valentino. — Good picture, but not a super. Will please 90 per cent. — Liberty theatre, Kalispell, Mont. — Neighborhood patronage. SCENE from Florence Vidor's latest Associated Exhibitor's attraction, "Dusk to Dawn." Over the Border, with a special cast. — An excellent R. N. W. M. Police story with plenty of snow scenes. All told it is excellent entertainment. Stars, direction, plot and photography very good. — H. J. Longaker, Howard theatre, Alexandria, Minn. — General patronage. Her Husband's Trademark, with Gloria Swanson. — Played to very fair hot weather business. Got by nicely. Would call it an average picture. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. EXCUSE MY DUST, with Wallace Reid. — Played this on account of fine comments in WHAT THE PICTURE DID FOR ME columns and surely was not disappointed. Everybody pleased. We book all pictures this way now. Rather be safe than sorry. Come on, all you good Fellow Exhibitors, and commit yourselves for the betterment of the industry. — Lindrud & Guettinger, Cochrane theatre, Cochrane, Wis. The Woman Who Walked Alone, with Dorothy Dalton. — Supporting cast contains Milton Sills and Wanda Hawley. Melford directed. Has star value and a good title. Story well up to the standard set by Paramount in their past releases. Charles H. Ryan, Garfield theatre, Chicago, 111. — Neighborhood patronage. North of the Rio Grande, with Jack Holt and Bebe Daniels. — Fair picture, not as good as expected. — Liberty theatre, Kalispell, Mont. — Neighborhood patronage. A Bachelor Daddy, with Thomas Meighan. — Good picture. You can't help but meet them with a smile with this kind of a picture. We need more like it. — Harry Van Noy, Riviera theatre, Anderson, Ind. — Neighborhood patronage. The Cradle, with Ethel Clayton. — Good picture. Star has no drawing power here, a very pleasing picture to all. — Harrv Van Noy, Riviera theatre, Anderson, Ind. ■ — Neighborhood patronage. The Green Temptation, with Betty Compson. — Personally think it the best this star has done since The Miracle Man. An excellent melodrama which met with the approval of my patrons, though business was not quite up to expectations.— E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. Boomerang Bill, with Lionel Barrymore. — You can't go wrong on this one. In spite of hot weather business was good. Book it. — R. A. Botts, Grand theatre, Carrington, N. D. — Small town patronage. For the Defense, with Ethel Clayton. ■ — One of the best mystery dramas Miss Clayton has been cast in recently. Story, photography and direction above the average.— H. J. Longaker, Howard theatre, Alexandria, Minn. — General patronage. Forever, with Wallace Reid and Elsie Ferguson. — They did not like this one. Costume pictures do not go here. — Liberty theatre, Kalispell, Mont. — Neighborhood patronage. The Gilded Lily, with Mae Murray. Highly satisfactory and patrons were well pleased. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. The Green Temptation, with Betty Compson. — An asset to any house. Pic ture is there from every angle. Fair business in spite of hot weather and pleased all. — R. A. Botts, Grand theatre, Carrington, N. D. — Small town patronage. The Jailbird, with Douglas MacLean. — A fair picture, nothing more. Not a very funny comedy and no comparison to 23*^2 Hours Leave. — L. P. Frisbee, Community theatre, Meredith, N. Y. — Neighborhood patronage. Too Wise Wives, with a special cast. — Title no good for small town theatres. Very good picture, though. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. The Affairs of Anatol, a Cecil B. De Mille. — Complete failure. Admissions did not pay film rental, and overhead expense.— W. P. Brown, Nifty theatre, Waterville, Wash. — General patronage. Forbidden Fruit, a Cecil B. De Mille production. — Entertaining, interesting, some strong dramatic scenes, and altogether a mighty good picture. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. Rent Free, with Wallace Reid— Best Sunday business this year. Went over very well with the Reid fans, but the others complained that the story was too near nothing at all. Would class it as a fair picture. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. One Glorious Day, with Will Rogers. — Was disappointed in this one. Poorest Rogers picture I have ever run. Rogers good, but story weak and not suited to his style. — L. M. Zug, Rialto theatre, Jerome, Idaho. — Neighborhood patronage. Too Much Speed, with Wallace Reid. — My patrons like these auto racing pictures for a change. This one went over very nicely. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. The Sheik, with Rodolph Valentino and Agnes Ayres. — The best I ever run. Pleased 100 per cent of the people and the box office more than that. A real picture. — Herzogs Bros., Select theatre, Hawesville, Ky. — Small town patronage. Saturday Night, a Cecil B. De Mille production. — Good picture. Should get the money everywhere. — Liberty theatre, Kalispell, Mont. — Neighborhood patronage. Under the Lash, with Gloria Swanson. — From reports this one was weak, but pleased all my patrons. Personally I thought it a good offering. — R. A. Botts, Grand theatre, Carrington, N. D. — Small town patronage. The Affairs of Anatol, a Cecil B. De Mille production.— I have heard and read a lot of kicks about this, but I bought it cheap, showed to good business, and pleased everybody. Had an unusual number of favorable comments. — Roy W.