Exhibitors Herald (Jul-Sep 1922)

September 2, 1922 EXHIBITORS HERALD 93 theatre, Ewen, Mich. — Small town patronage. The Miracle of Manhattan, with Elaine Hammerstein. — Good picture but Elaine fails to draw for me so have quit her cold. Where star has a following this one will satisfy. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. A Chicken in the Case, with Owen Moore. — Extra good comedy drama. Kept patrons roaring. — D. A. Kooker Happy Hour theatre. Ewen, Mich. United Artists The Ruling Passion, with George Arliss. — Pictures like this will make friends for the industry. Plenty of favorable comments. — C. R. Sullivan, Fair theatre, Amarillo, Tex. — General patronage. Way Down East, a D. W. Griffith production.— A real picture. One that will please young and old. They all said the ice scenes were the best they ever saw. If this one don't draw none will. — Herzogs Bros., Select theatre, Hawesvillc. Ky. — Small town patronage. The Ruling Passion, with George ArIsss. — Doris Kenyon in supporting cast. I'd say this was a good picture. Had story value and acting was excellent. — Charles H. Ryan. Garfield theatre. Chicago. 111. — Neighborhood patronage. The Three Musketeers, with Douglas Fairbanks. — A truly great picture but did not prove a money maker for us at 35 cents. Seems to lack appeal for the small town patronage. A big picture, though, and worth a lot of effort to put it over. Tried hard, but failed.— H. P. Thompson, Liberty theatre, Pardeeville, Wis. — Neighborhood patronage. Fair Lady, with Betty Blythe. — Drew well and pleased. Favorable comments. — C. R. Sullivan, Fair theatre, Amarilla. Tex. — General patronage. The Mark of Zorro, with Douglas Fairbanks.— We think this is one of Fairbanks' best. Pleased our audiences immensely.— Y.M.C.A. Auditorium, Lake Geneva, Wis. — Neighborhood patronage. Way Down East, a D. W. Griffith production.— I have just used this picture because price prohibited until now. and although it is well cast and directed, is there any sense in demanding the price they do for it? I have never used a picture on percentage and never will as long as I have my right senses, as it is the finale for exhibitors. As entertainment Way Down East is above the average, but we have many pictures better than it at one-tenth of its price. People, of course, expected to see a much better picture. I used a ten piece professional orchestra so it was just the picture that was lacking. It is over-advertised very much. United Artists need a good lef.ing alone until they come downto earth. — H. J. Longaker, Howard theatre, Alexandria, Minn. — Neighborhood patronage. When the Clouds Roll By, with Douglas Fairbanks. — Second run in a small town doesn't pack them in, but the picture is all right and at bargain prices it made a hit. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. Broken Blossoms, a D. W. Griffith production.— Not a pleasant look on the way out on this one. No question about the artistic value of this picture, but the theme isn't popular with a normal minded audience. — Y.M.C.A. Auditorium, Lake Geneva, Wis. — Neighborhood patronage. Universal Afraid to Fight, with Frank Mayo. — A real picture. Action is what we want and this picture certainly had it. Held interest from start to finish. The prize right was great. Many comments were passed on this picture. Even the ladies who were present commented 0:1 it. Many came to see it the second time. Mayo certainly puts the punch in this feature. Consider it his best. — H. E. Holben, Olympic theatre, Lenox, la. — Small town patronage. The Scrapper, with Herbert R-awEnson. — Lives up to the title. Good story. Fair entertainment value. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. Afraid to Fight, with Frank Mayo. — This picture coupled with Round 6 of Leather Pushers, kept me on the map during Chautauqua week. It's good. Pleased all. — F. E. Sabin. Majestic theatre. Eureka, Mont. — Small town patronage. Go Straight, with Frank Mayo. — A good program picture. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. The Man Who Married His Own Wife, witii Frank Mayo. — Very pleasing, interesting picture. — Paco Betancourt, Queen theatre, Brownsville, Texas. — General patronage. No Woman Knows, with a special cast. — Pleased all. Very good. The kind they all like. — E. J. Walters, Gem theatre.. Trenton, Neb. — Neighborhood patronage. V/ild Honey, with Priscilla Dean.— While the picture was very good it somehow did not draw 'em in. The flood scene is worth the admission alone. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — Neighborhood patronage. Tracked to Earth, with Frank Mayo. — A good western. One that kept them interested and guessing how it would end. Ran Century comedy Little Miss Mischief, Baby Peggy, with this. Consider this one as Baby Peggy's best. — H. E. Holben, Olympic theatre, Lenox, la. — Small town patronage. Headin.' West, with Hoot Gibson. — Here's an action picture. Par-ex. Book it. Boost it. Please 'em and clean up. — F. E. Sabin, Majestic theatre. Eureka, Mont. — Small town patronage. Dr. Jim, with Frank Mayo. — Dandy program picture. Enough action to please the "Western" fans, and a pleasing story, good photography and clever acting. Pleased the more critical patrons. — E. H. Elliott, Palace theatre, Lynn, Ind. — Small town patrcnage. The Fire Eater, with Hoot Gibson. — Very peppy western that pleased and can recommend Hoot as a drawing card. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. The Fire Eater and Headin' West, with Hoot Gibson. — Very good, especially the latter. If I can get this boy introduced here he ought to rival Mix. who is now my best star. — Roy W. Adams. Pastime theatre, Mason, Mich. — General patronage. Wild Honey, with Priscilla Dean. — Comments both ways. Some said it was the best yet. Some said that it was the worst thing she ever made. Now here is the way I saw it: Some remarkable scenes in picture and some good parts, but there is something lacking for a bi<; special. However, a very pleasing picture and I am not sorry that I bought it. Ran this one two days. — J. W. Boatwright. Radio theatre, Ozark, Mo. — Neighborhood patronage. Man to Man, with Harry Carey. — Brought the most business of any Carev picture. The best Carey yet. — B. C Brown. Temple theatre, Viroqua, Wis. Second Hand Rose, with Gladvs Wal SUMMER days are dancing days, and the best of all dancing pictures is "FRENCH HEELS," in which IRENE CASTLE comes back to the screen with the most fascinatingarray of new gowns and novel steps ever^ thrown on the silver-sheet. "The kind of picture," says Film Daily, "that your women patrons will 'eat up." Give your audiences a summer program of light, cheerful entertainment. It's too hot to get worked up over heavy, sensational-pictures. "FRENCH HEELS" takes us from Fifth Avenue to a lumber camp in the North Woods. The lake shots alone will bring a breath of the cool out-ofdoors into your house, and IRENE CASTLE'S dancing will reflect what is in the minds of nine tenths of your audience. "Her admirers," says the Motion Picture i\'ews, "will find plenty over which to enthuse. Says the New York Evening Journal: "Even without Mrs. Castle, FRENCH HEELSj would prove an interesting offering.' In other words, in "FRENCH HEELS," the Exhibitor ' has star value PLUS! If you haven't played it, Book it this Summer, while its appeal is greatest. HODKINSON PIC T II RES