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Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000920
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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94 EXHIBITORS HERALD September 2, 1922 ton. — Fair oicture, but not one of her best. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. The Scrapper, with Herbert Rawlinson. — My patrons sure liked this one. Not a dull moment and the characters can't be beaten. Was really surprised in the picture myself. — F. A. Sunderhauf, Rex theatre, Scobey, Mont. — Neighborhood patronage. Man to Man, with Harry Carey, — A good picture, but not a special to raise prices. Not as good an entertainment as several of this star's older pictures. — Charles Lee Hyde, Grand theatre, Pierre. S. D. Small town patronage. Playing With Fire, with Gladys Walton.— A dandy and pleased a small crowd. W alton's are all good, but they are not breaking any house records with me. — J. W. Boatwright, Radio theatre, Ozark, Mo. — Neighborhood patronage. The Scrapper, with Herbert Rawlinson. — Lives up to the title. Good story, fair entertainment value. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. Headin' West, with Hoot Gibson. — Started out with a bang and continued to the finish. Kids went wiid over it and at times it sounded as if the roof was falling in. Everybody pleased. Star popular here. — H. E. Holben, Olympic theatre, Lenox, la. — Small town patronage. Second Hand Rose, with Gladys Walton.— Nothing to rave about. Just a picture. Will get by. — F. E. Sabin, Majestic theatre, Eureka, Mont. — Small town patronage. The Trap, with Lon Chancy. — A splendid picture. Well acted and liked by my patrons. Regular amount of advertising in newspapers. Also 300 half-sheet window cards. 200 5x9 cards, like sample enclosed. Played full week. — Frank L. A STUDY from the William Fox special, "A Fool There Was." Browne, Liberty theatre, Long Beach, Cal. — General patronage. Short Skirts, with Gladys Walton. — Very satisfactory. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. Tracked to Earth, with Frank Mayo. — A good story that pleased the crowd. Good photography. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. Kissed, with Marie Prevost. — Good picture. Star well liked here. Went over good. — H. E. Holben, Olympic theatre, Lenox, la. — Small town patronage. Reputation, with Priscilla Dean. — Satisfied big business. — Giacoma Brothers, Crystal theatre, Tombstone, Ariz. — General patronage. HEADIN' WEST, with Hoot Gibson.— The best Hoot yet, and that's going some. One fellow, after a hard day's work, drove seven miles to see this one and assured me be would hitch up his old horse and make the trip the next night if I'd show Hoot in another one as good. — E. H. Elliott, Palace theatre, Lynn, Ind. Wild Honey, with Priscilla Dean. — A very thrilling picture. The breaking dam scene is the finest thing of its kind I have ever seen. — Charles Lee Hyde. Grand theatre, Pierre, S. D. — Small town patronage. The Magnificent Brute, with Frank Mayo. — Extra good picture. Held interest until the end. Many favorable remarks by audience. — W. P. Brown, Nifty theatre, Waterville, Wash. — General patronage. A Wonderful Wife, with Miss duPont. — Fair business on this. No kicks. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. The Wise Kid, with Gladys Walton.— Very good of its type and pleased the crowd. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. Reputation, with Priscilla Dean. — I played this picture at both my theatres in Monte Vista and Del Monte. Has no drawing power. Ordinary program picture sold as a special. — David Hess, Princess theatre, Del Monte, Colo. Don't Get Personal, with Marie Prevost.— Clever light comedy. Audience enjoyed it. attendance good. — W. P. Brown, Nifty theatre, Waterville, Wash. — General patronage. Conflict, with Priscilla Dean. — Pleased well at advanced admission, but print was in poor shape as are most of the Jewels. ■ — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. Headin' West, with Hoot Gibson. — A fine program picture. Running Universal features with Winners of the West and it usually makes a fine program. — C. C. Patterson. Opera House, Thurber, Tex. — Small town patronage. The Wise Kid, with Gladys Walton.— This will get by, but she deserves better stories. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. A Wonderful Wife, with Miss duPont. ■ — Good program picture. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. The Scrapper, with Herbert Rawlinson. — Nothing distinctive about this one, but it gets by. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. False Kisses, with Miss duPont.— Can't give this picture very much. Just a fair program picture. — C. C. Patterson, Opera House, Thurber, Tex. — Small town patronage. Society Secrets, with Eva Novak.— Good enough for any house as a program picture. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. The Man Under Cover, with Herbert Rawlinson. — A good picture that has nothing distinctive about it, but pleases the average fan. — Charles Lee Hyde, Grand theatre, Pierre. S. D. — Small town patronage. The Bear Cat, with Hoot Gibson.— Good Western. Hoot is drawing well here and will continue so if Universale "Jingling Johnson poet" does not get as much of that stuff as he did in the Harry Carey picture. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. A Wonderful Wife, with Miss duPont. —Just a regular program picture. Nothing to rave over. — C. C. Patterson, Opera House, Thurber, Tex. — Small town patronage. High Heels, with Gladys Walton.— A dandy little picture that pleased everyone. It is the kind of entertainment that entertains and makes them come again. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. The Rowdy, with Gladys Walton. — Fine little picture. Good attendance and r.udience well pleased. — W. P. Brown, Nifty theatre. Waterville, Wash. — General patronage. Wolves of the North, with Eva Novak. Fair picture. Played to good house. — T. M. Morris, Plaza theatre, Albert, Neb. ■ — Neighborhood patronage. The Fox, with Harry Carey. — A very good picture. If they like Westerns, this one should be a big hit. — C. C. Patterson, Opera House, Thurber, Tex. — Small town patronage. Vitagraph Flower of the North, with a special cast. — A fine Curwood picture, but by no means his best, yet quite a relief from his snow and ice stories. The people said it was fine and we did a fine business against a free medicine show. It must have been good, then. Would class this as about 80 per cent good. Just a little slow in spots, but good subject and will please majority. — H. P. Thompson, Liberty theatre, Pardeeville, Wis. — Neighborhod patronage. No Defense, with William Duncan. — Western picture with very good story well produced with an able cast. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. God's Country and the Woman, with William Duncan. — An excellent Curwood picture. Pleased 100 per cent. Patrons especially pleased with the wonderful dogs in this. Story and photography all right. You can't go wrong if you book this. — L. P. Frisbee, Community theatre, Meredith, N. Y. — Neighborhood patronage. Gypsy Passion, with a special cast. — Pleased those who looked for good acting. Had many favorable comments on this. I added The Ballad of Fisher's Boarding House to program. This single reel has lots of rough action crammed in a single reel. It is all to be desired for those desiring a good scrappy picture. — B. C. Brown, Temple theatre, Viroqua, Wis. The Little Minister, with Alice Calhoun.— Fair program picture. No comments either way. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — Small town patronage. Bab's Candidate, with Corinne Griffith. — Very clever program picture. Ran it