Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000921
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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September 2, 1922 EXHIBITORS HERALD 95 on election day and mopped up. — W. D. Patrick, Cozy theatre, Florala, Ala. — Small town patronage. The Courage of Marge O'Doone, with a special cast. — Curwood story. Very good. — E. J. Walters, Gem theatre, Trenton, Neb. — Neighborhood patronage. Wid Gunning, Inc. The Blot, a Lois Weber production. — A picture that the better class liked. However, the Western followers did not like it because not rough enough. A fine picture with a good lesson. — H. R. Jenkins, Opera House, Dahlgren, 111. — Small town patronage. The Blot, a Lois Weber production. — Full of heart appeal, and pleased all classes. — W. H. Harman, Strand theatre, Kingsport, Tenn. — -Small town patronage. The Girl from God's Country, with Nell Shipman. — This one pleased. — H. R. Jenkins, Opera House, Dahlgren, 111. — Smail town patronage. State Rights School Days (Warner Bros.), with Wesley Barry. — I billed it like a circus and broke records for three years. Not a great picture, but a life-saver in hard times. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — Neighborhood patronage. I Am the Law (Ami. Dist.), with a special cast.— A great picture, but failed to draw our usual Sunday business.— A. I. Latta, Royal theatre, Ashland, Wis. — Neighborhood patronage. Dead Or Alive (Arrow), with Jack Hoxie. — Pretty good Western. Hoxie a good star, but the picture don't finish up. Some gone. I guess. Pleased 80 per cent. — A. E. Rogers. Temple theatre, Dexter, N. Y. — Neighborhood patronage. TEN NIGHTS IN A BARROOM (Arrow) with a special cast. — One of the finest and saddest pictures ever shown here. Will get the hard boiled guys. One even remarked, "It's good the darn booze is gone." Every exhibitor ought to play this. We played it on percentage and did better than to pay the flat rental asked. — Lindrud & Guettinger, Cochrane theatre, Cochrane, Wis. School Days (Warner Bros.), with Wesley Barry. — Put this on for a Sunday School benefit at advanced admission. Pleased everybody and did fair business. — Roy W. Adams, Pastime theatre. Mason. Mich. — General patronage. Straight From Paris (Equity), with Clara Kimball Young. — Good picture. Not such a good drawing card, however. — Stanley Koch. Columbia theatre, Coffeyville, Kan. — Neighborhood patronage. Why Girls Leave Home (Warner Bros.), with a special cast. — Good, clean entertainment with a moral. Not a dull moment in the 8 reels. — Gaiety theatre. Bluffton, Ind. — Neighborhood patronage. Burn 'Em Up Barnes (Affiil. Dist.), with Johnny Hines. — A comedy drama good enough for any theatre. Will bring many laughs. Book it. — R. A. Botts, Grand theatre. Carrington, N. D. — Smalltown patronage. Barbed-Wire (Sunset), with Jack Hoxie. — This is the first of the new series and it looks like they are going to be as good as the Arrow productions. This one got me the money. Jack Hoxie is the best star bet that I run. Take a tip and book Hoxie no matter what size house you have. — David Bernbaum, Dixie theatre. Dallas, Tex. — Transient patronage. Ten Nights in a Bar Room (Arrow), with a special cast. — Played this one for three days to poor business. It pleased about 75 per cent of the patrons. — A. I. Latta. Royal theatre. Ashland, Wis. — Neighborhood patronage. Diamond Carlisle (Clark-Cornelius), with George Chesebro. — This picture drew an unusually fine business in the face of extremely hot weather. A good twist to the story which keeps up suspense to the end. Western fans well pleased. — Harold F. Wendt, Rivoli theatre, Defiance, O. — General patronage. School Days (Warner Bros), with Wesley Barry. — A good picture. Star better than ever, but it won't stand the exorbitant price we paid for it. If you can pay the price, book it. — L. M. Rothweiler, Palace theatre, Bison, Kan. — Small-town patronage. Burn 'Em Up Barnes (Ami. Dist.), with Johnny Hines. — -A good picture that pleased them all. — Liberty theatre. Kalispell, Mont. — Neighborhood patronage. School Days (Warner Bros.), with Wesley Barry. — A pleasing picture, but not a big special, nor one that will stand any added price. — Charles Lee Hyde. Grand theatre, Pierre, S. D. — Small-town patronage. The Last Chance (Canyon), with Franklyn Farnum. — Western fans liked this, but personally there was too much killing, all beyond reason. Can't recommend it as anything but an old-time wild west movie. — Charles W. Lewis. I. O. O. F. Hall. Grand Gorge. N. Y. — Smalltown patronage. For Love of Service (Clark-Cornelius), with George Chesebro. — Opinion was divided on this one. Some said it was very good and others said fair. Photography very poor. Accessories poorer. — Harold F! Wendt, Rivoli theatre, Defiance, Ohio. — General patronage. Where Is My Wandering Boy Tonight? (Equity), with a special cast. — Bill it big. It will please and get some extra money. It made money for me. — Jack Cairns, Brooklyn theatre. Detroit, Mich. — Neighborhood patronage. The Lure of Gold (Pinnacle), with Neal Hart. — Good Western and well liked. — Jack Yeo, Odeon theatre, Beaver Dam, Wis. — Neighborhood patronage. The Lone Rider (Clark-Cornelius), with a special cast. — A good Western and the patrons who like the western subjects liked it very much. — Harold F. Wendt, Rivoli theatre, Defiance, Ohio. — General patronage. Sudden Jim (Tri.), with Charles Ray. — Am glad I went back after this one. It pleased and the print was in good shape and I was able to show it at bargain prices. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small-town patronage. Kazan (Davis), with Jane Novak. — Must have been a dandy when it was all there, but I received a rotten print, with titles badly cut and some of best scenes partly gone. Even under these conditions the picture was well received. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — Small-town patronage. The Fighting Stranger (Canyon), with Franklin Farnum.— A good western. — J. H. Ebersole. Majestic theatre, Avoca. Ia. — Neighborhood patronage. The Battling King (Clark-Cornelius), with a special cast. — Lay off of this one, men. It's a bad one. In fact, few of my patrons could quite make out whether it was a "feature" or a bunch of short subjects.— Harold F. Wendt, Rivoli theatre. Defiance, O. — General patronage. The Eyes of the World (Clune), with a special cast.— Played this three years ago in my old house and set a record I have never equalled. Packed my new house with it one night last week in a hard rain. As a picture it isn't there; only two actors in the whole cast, very incoherent, and all the action is in the last reel. But it's a great drawing card, owing to the popularity of the author. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. ASHAMED OF PARENTS (Warner Bros.) with a special cast. — Good, and then some. Warner Brothers have given us some real winners. Keep your eye on Warner's ad. — Jack Cairns, Brooklyn theatre, Detroit, Mich. The Flame of the Yukon (Tri.), with Dorothy Dalton. — Played this to clean up an old contract. An old one. but it's still a good one. To our surprise, print was in excellent condition. One of the best fights we have ever shown here, which went fine with the roughnecks. — Lindrud & Guttinger, Cochrane theatre, Cochrane, Wis. — Neighborhood patronage. Hearts of the World (Griffith), a D. W. Griffith production. — Has wonderful drawing power and pleases them after they get in. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — Small-town patronage. Serials White Eagle (Pathe). with Ruth Roland.— I have run almost every serial Miss Roland has made but this one is unquestionably her very best. We have always made money on her serials. — W. D. Webb, Star theatre, Corinth, Miss. — Small town patronage. Winners of the West (Universal), with Art Acord. — While this may go over good in a good serial town, fail to see historical end of it. Too much repetition. Too much footage. No more serials. — Bowey & Charles, Theatre Circuit, Vader, Wash. Hurricane Hutch (Pathe), with Charles Hutchison. — Some very good stunts in this serial, but nothing interesting about the story. Did less business on this of any serial I ever ran. — D. A. Kooker, Happy Hour theatre, Ewen. Mich. Vanishing Trails (Canyon), with Franklyn Farnum. — Finished with the same attendance that started. Not a good serial for all towns. Too much the same all way through. — L. M. Rothweiler, Palace theatre, Bison, Kan. — Small town patronage. The Secret Four (Universal) , with Eddie Polo. — This old bird is certainlv an acrobat and a rough and tumble scrapper and popular with the fans here. This started out well and has held up good for four episodes. — Roy W. Adams. Pastime theatre, Mason Mich. — General patronage. Double Adventure (Pathe), with Charles Hutchison. — This is the poorest serial we have had wished upon us in twelve years of experience. It almost closed our house as we ran it on Saturday, the one day of the week, and our crowds dwindled to a good-sized house party. But we have followed it with Winners of the West, which has put the crowds back for the summer. — J. S. Grimes, Dream theatre, Corydon, Ind. — Small town patronage. Short Subjects Aesop's Fables (Pathe). — Paul Terry's cartoons, a very pleasing short subject to add to any program. Will please old and young alike. — Bowey & Charles, Theatre Circuit, Vader, Wash. — Neighborhood patronage. Century Comedies (Universal). — Most of these fine, but some in very bad condition. Peggy comedies are great. Monkey