Exhibitors Herald (Jul-Sep 1922)

Page scan 000922 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000922
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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96 EXHIBITORS HERALD September 2, 1922 USE THIS BLANK Box Office Reports Tell the Whole Story. Join in This Co-operative Service Report Regularly on Pictures You Exhibit And Read in The Herald Every Week What Pictures Are Doing for Other Exhibitors Fill in this blank now and send to Exhibitors Herald, 417 S. Dearborn St., Chicago. Title Star Producer Remarks Title Star Producer , Remarks Exhibitor Name of Theatre Transient or Neighborhood Patronage City State comedies are good, Johnnie Fox only fair. — M. Oppenheimer, Empire theatre, New Orleans, La. — Transient patronage. AESOP'S FABLES (Pathe).— This is the best of its kind I have ever shown. I run one with my serial each week and it has almost as much drawing power as the serial. — W. D. Webb, Star theatre, Corinth, Miss. Educational Comedies. — Are as near 100 per cent as possible. Variety and well made comedies in every branch. My patrons like therii. — Bowey & Charles, Theatre Circuit, Vader, Wash. The Sport Review (Goldwyn). — Sport Reviews arc proving to be the best short subjects we have been able to get hold of. Buy them and you won't go wrong. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. Aesop's Fables (Pathe) — Very good for a change. These animated cartoons take well. — Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. Century Comedies (Universal), with Brownie, Baby Peggy and that clever horse. — Century Comedies, for clean entertainment, cannot be beat. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — Neighborhood patronage. Toonerville Comedies. — These two reelers are put out by both the Educational and First National and seem to be all very good. But why do the First National charge so much more for theirs? To us they are no better than those from the Educational. — L. P. Frisbee, Community theatre, Meridith, N. Y. — Neighborhood patronage. Screen Snapshots (Pathe). — A real good single reel that is entertaining for most anybody. Well liked here. — J. H. Ebersole, Majestic theatre, Avoca, Iowa. — Small town patronage. Urban Movie Chats (Hodkinson). — Best all around single reel I can find, and only one people here don't walk out on. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. SELZNICK NEWS.— They are as good as the best. And cheap enough for the small town theatre. — W. D. Patrick, Cozy theatre, Florala, Ala. The Leather Pushers (Universal), with Reginald Denny. — Thought these were great myself, but did not seem to draw with us. — Gaiety theatre, Bluffton, Ind. — Neighborhood patronage. Spooks (Educational), with a special cast. — A good clean comedv with lots of thrills and hearty laughs. Book this one sure. It is entirely out of the ordinary. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. The Landlord (Fox), with Harvey Booker. — A real funny slapstick Sunshine comedy. An Irish hodcarrier who becomes heir to money and his adventures after receiving it provide many new comedy gags and tricks. — Charles H. Ryan, Garfield theatre, Chicago, 111. — Neighborhood patronage. A Powder Romance (Universal), with Roy Atwell. — A fair comedy that will serve as a filler only. Don't boost it too high if you advertise it. — Harold F. Wendt, Rivoli theatre, Defiance, O. — General patronage. Noiseless Valley (Universal). — New idea. Never thought of before. First time on screen. Man loses breeches and cavorts around in shirt tail for third of a reel. So original. The latest. Elevating. Lifts the screen out of the mire. Book it and raise prices. Patrons will be tickled. Will play return engagement. — Fahrney & Elson, Electric theatre, Curtis, Neb. — Small town patronage. Between the Acts (Vitagraph), with Larry Semon. — One of the best comedies we ever saw. House in a continuous uproar. Great pains and care have been taken to make this a big comedy. It has big scenes, big chorus, fine acting and is very laughable. Unless your patrons object to chorus girl stuff book this by all means. — Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. Step Forward (F. N.), a Mack Sennett comedy. — Turpin comedies are the most popular of any shown here. We use them to carry over our weaker features. — J. A. Flournoy, Criterion theatre, Macon, Ga. — General patronage. School Days and The Hick (Vitagraph), with Larry Semon. — Here are two comedies that will keep the house in an uproar. In fact all of Semon's go great with us and their price is reasonable.— L. P. Frisbee, Community theatre, Meridith, N. Y. — Neighborhood patronage. Every BANKE ATTRACTION MUST BE GOOD JOEBANKE msD PEPPY YOUNGSTERS The Besl And Cleanest Of Them All JUVENILES, DELUXE Write, Phone or Wire For Open Dales— I Pay Charges. 4442 nCTDAIT LINCOLN CADILLAC AVE. UClRUll 1164-R COMING SOON PERFECT PICTURES NEITHER SCREEN NOR STAGE ■ UT LIFE'S WINDOW" The Greatest Achievement in Theatre Organ Building SMITH UNIT ORGAN CO. Manufacturers of High-Grade ELECTROPNEUMATIC PIPE ORGANS for Theatre and Home. 413-419 W. ERIE ST. CHICAGO, ILL. CLASSIFIED Five Cents per Word Payable in Advance. Minimum Charge, $1.00 THEATRE FOR SALE FOR SALE — Equipment or Building or Both. Brick building, full basement, new stage, furnace, Western Electric plant, Motiograph machine, player piano and rolls, blower system with Ford Motor for cooling, good seats for 225, two wall fans. Everything in good running order, some nearly new. Good town, no competition. Reason: Illness of manager. Star Theatre, Crofton, Nebraska. Box 103. POSITION WANTED— ORGANIST WANTED — Organist desires change location. Thorough progressive musician. Pictures cued perfectly. Exceptional library. Featured in all previous positions. At liberty two weeks notice. Organist, Exhibitors Herald, 417 So. Dearborn St., Chicago. SALESMAN WANTED WANTED — Salesman acquainted with buyers and who can obtain orders for sales check books, can make favorable commission arrangements with leading Chicago concern in this line. CHICAGO SALES BOOK CO., 337 W. Madsion St. BARTOLA ORGAN FOR SALE FOR SALE — Bartola in fine condition. Worth about $7,500. Will sell at big sacrifice. Max Hyman. Janet Theatre, 617 West North Ave., Chicago. 111.