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10
EXHIBITORS HERALD
September 9, 1922
Leaving the Cream in the Bottle
I RECENTLY left the West Coast Studios after screening practically all of our fall productions to be released under the forty-one picture program sold to exhibitors for the first six months of this year.
In talking to exhibitors of these pictures, I promised them the greatest productions that our Producing Department had ever turned over to us for distribution.
* * *
Those of you who bought these productions on faith and on our word know to what extent our pledges have been kept.
We are releasing these productions just as fast as possible, and in many cases pre -releasing, to get them into your hands at the earliest possible moment.
As an example, " Blood and Sand " is just finishing the greatest four weeks run in Broadway's picture history and could have been kept on indefinitely. Everyone knows it — admits it — but there was something else to think of besides the profits this picture would make for us after an indefinite run.
Exhibitors are in need of box office attractions now more than ever before in their history, so " Blood and Sand " is being sent
on its way so that YOU and YOU and YOl may get it soon. Not only to make you money not only to start your new season right, but t< show to the people who support your theatre that this is one of the kind of pictures you wen talking of when you told them of the nev Paramount program of this season.
And this is but one — there are more to fol low — for when you have seen "Man slaughter," " The Old Homestead," " Burning Sands," "To Have and to Hold," " Th Young Rajah," " The Spanish Cavalier,1 " Clarence," and others, you will realize mor than ever before what a dependable source c supply means, and that the making of goo* pictures is the result of good planning, goo thinking, good resources, and good organize tion — not the result of just big talk.
$2 pictures? Yes, everyone of them an they could have been shown at $2 for a Ion run. But you, Mr. Exhibitor, would not hav had them for six or eight months, and you nee them now.
They were made for you, for pictur theatres to run at popular prices and brin back your business as only pictures of th: kind can do.
(paramount (pictures