Exhibitors Herald (Oct-Dec 1922)

Page scan 000276 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1922)
Leaf #:
000276
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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56 EXHIBITORS HERALD October 21. 1922 FIRST NATIONAL'S "The Masquerader" was the basis of an "interest creating" stunt prior to its engagement at the Los Angeles Kinema. "Showman's Digest" gives details. THE KINEMA stunt drew the curious and paved the way for the display advertising on the Guy Bates Post production. Stunt is very appropriate for this attraction. Do You Realize It May Mean a Conviction of If you run down a person thru reckless driving DRIVE CAREFULLY IS A CITT ORDINANCE REQUIREMENT REPRODUCTION of a ship mounted on an automobile brought satisfactory business during run of the Harold Lloyd-Associated Exhibitors comedy, "A Sailor Made Man," at the Capitol theatre. Clearwater, Fla. INTELLIGENT poster advertising is always effective. Illustrated above and below are two posters used advantageously on Paramount pictures. "Showman's Digest" gives details. FOR FAIR DEALING-SHOP HERE OUR PRICES NEVER GO OVER THE BORDER OF JUSTICE AND FAIRNESS