Exhibitors Herald (Oct-Dec 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1922)
Leaf #:
000473
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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November 4, 1922 EXHIBITORS HERALD 45 Mae Murray was the guest of honor at a dinner attended by California exhibitors and press representatives who welcomed her to Los Angeles where she is producing "Coronation," her next picture for Metro. Arrangements for the affair were made by Ben F. Rosenberg, Metro manager in Los Angeles. Fred Niblo (to the right of Miss Murray) was toastmaster. Robert Z. Leonard, husband and director of the star, is seated at extreme right of speakers' table. To the right of Mr. Niblo is Enid Bennett, motion picture star and wife of Mr. Niblo. Charles R. Seeling and company enjoy a little harmony during production of "The Purple Dawn." Left to right: Bert Sprouty, James B. Leong, Bessie Love, William Aldridge, Mr. Seeling, Vernon Walker, Eddie Piehl and Park Frame. Leon d'Usseau (left), Universal's Eastern scenario chief, conferring with Earl Carroll, whose melodrama of the Russian Crown Jewels, "Bavu," will be produced by Universal. Officials of the company are considering a new title for this "novelty screen entertainment." One of the striking lithographs prepared on "Oliver Twist," the Jackie Coogan picture which First National will distribute. The paper is declared to be among finest prepared on any picture. It includes one, three, six and twenty-four sheets and also two styles of half sheets. Little wording has been used on the posters.