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50
EXHIBITORS HERALD
November 4, 1922
Theatre Letters
Personal Accounts of Constructive Showmanship Contributed by Readers of "Exhibitors Herald"
Universal's "The Storm" advertised by George Rea for the Colonial.
Street representative for "The Storm" photographed with exploitation car.
Extending Welcome to George Rea on Return
George Rea, contributor of many excellent letters from the Orpheum theatre at Hillsboro, O., is again an exhibitor, having taken over the Colonial theatre at Washington Court House, O. The following is his initial letter since assuming management.
Welcome back, George Rea.
THEATRE EDITOR,
Exhibitors Herald, Dear Sir:
Have been open seven days and turned 'em away for five of the seven. Not a bad start, do you think?
This house was the poorest in town and I wish I had a picture of it before the transformation. However, in a few days you will receive a photo of it as it now is.
We opened with "The Storm" and I am enclosing photo of the first street man. Played "The Storm" direct after Columbus run and the second picture, "Broadway Rose," direct with Columbus, day and date. Both of these pictures are clean cut 100 per cent entertainment knockouts.
On October 16-19, inclusive, my first big Paramount, "Blood and Sand," and the following Monday, Tuesday and Wednesday, Glorious Gloria in "Her Gilded Cage." Hot Dog! And coming soon, "Manslaughter" and "The Young Rajah."
Also installed Wurlitzer organ, the only organ in a theatre in town, and a _Gardiner Velvet Fiber screen, and have only first class projectionist in the town. One of the other houses uses an $18 a week man and the other a $25 a week man.
Almost forgot to tell you that I put up a marquee, the only one in town, and have the only electric sign. I think I have a mighty good chance, even though the place had gone to nothing.
George Rea, Colonial Theatre, Washington C. H., Ohio.
DEAR MR. REA:
Congratulations on your return to exhibitorial ranks under the promising circumstances you outline.. Your photographs arrived in time to permit of p'ubliaction with your letter, hence their presence on these pages.
Personally, and on behalf of the department's readers, We felt a distinct loss when you sold out and went in search of a new place of operations. Likewise personally, and again on behalf of readers, we felt a distinct thrill to know that you are again, on tht firing Hue and again a contributor. Be sure to keep us informed as to your success with the rejuvenation of the Colonial. And may it be great. — W. R. W.
Front view of the car decorated for exploitation of the Universal feature.
"Unknown Contributor" Identities His Letter
Ralph R. Gribble, Grand theatre, New Hamburg, Ont., is the "unknown contributor" whose letter detailing his serial policy was printed on this page of the "Herald" for October 7. His letter identifying the communication, as requested at that time, follows. Credit due him is given automatically.
THEATRE EDITOR,
Exhibitors Herald. Dear Sir:
I note in last week's Herald that you had my serial stunt in under "Unknown Contributor Tells Successful, etc." I am sorry that I did not