Exhibitors Herald (Oct-Dec 1922)

NEWSPICTURES \\TITH a view to giving the exhibitor a better understanding of the importance of the W News Weekly, to himself and to his public, and also for the purpose of providing ways and means whereby the exhibitor may apply better exploitation to his News Reel feature, the "Herald" has established this department. EXCHANGES CAN HELP * FINAL EXTRA * FOX NEWS No. 3: New York Safety Week Parade — West Point Cadets Welcome Bankers — Irrigate 100,000 Acres in Texas — Fishkill (N. Y.) Man Builds Miniature Railroad — Columbus Women Parade for Hospital Funds — Priests of Pallas Parade in K. C. — First Woman Senator — Hiker Finishes 495-mile Walk — Demolish Hog Island Shipyard — 13-year-old Boy Youngest Collegian— First Ship Arrives from Smyrna — Veiled Prophets Parade in St. Louis — War Equipment Demonstrated — Mrs. Lion Presents Gift to Washington Zoo — Horse Dives in 10-foot Tank — Other Features. FOX NEWS No. 4: Turkish Army Enters Smyrna — Foreign Veterans Here for American Legion Convention — Old New York Speedway Opened to Motor Traffic — Lightning Explodes Italian Powder Stores — Monkeys Hold Afternoon Tea at New York Zoo — Snow Leopard Makes Ends Meet — Cadets Drill for Navy Day— Other Features. INTERNATIONAL NEWS No. 82: Fisher men Race Off Gloucester— First Woman Senator at Sister's Home — Premier of Japan and Wife — West Point Parades — Scenes Around Smyrna — Specials. INTERNATIONAL NEWS No. 83: New Air Speed Records Made at Mt. Clemens, Mich. — Revolution in Greece — San Francisco Life Guards Save Crew of Stranded Vessel — Iowa Defeats Yale — Fleet Celebrates Navy Day on the Atlantic— $1,500,000 Fire in Los Angeles Oil Refinery — Territorial Specials. INTERNATIONAL NEWS No. 84: American Legion Convention at New Orleans Opened — British Troops at Dardanelles — -Von Hindenburg Has Birthday — Prince of Wales as Boy Scout — Opera Star Arrives — Mile. Cccile Sorel, French Actress, in U. S. — Lloyd George Resigns — Submarine Squadron in Manoeuvcrs — Territorial Specials. KINOGRAMS No. 2190: Records Made at Mt. Clemens Air Meet — American Sailors at Rio Exposition — Rescue Crew of Steamer Wrecked off Frisco — Britain Gives Us Statue of Burke — "Henry Ford" Wins Fishing Schooner Race — Spanish War Veterans Honor Roosevelt — Marines Treat Washington Orphans — Iowa Defeats Yale — Champion Cattle at Minneapolis Show — Battleship Junked — Territorial Specials. KINOGRAMS No. 2191: 60,000 Veterans Attend American Legion Convention — Chicago School Fire Proves Merely Drill — Caruso Widow Sees Biography of Tenor — Austrian Opera Star and French Actress in U. S. — Woman Attends Convention of Industrial Engineers — Penn Huntsmen Thrill Race Meet Crowd — Brazilians Make Annual Pilgrimage — C-2 Off on Flight Ending in Disaster — Submarines in Drill — Los Angeles Has $1,500,000 Oil Fire— California's Daughters Salute Grape — Territorial Specials. PATHE NEWS No. 84: Girl Boards Flying Plane from Auto — Gondola Regatta at Venice — Pay Tribute to Italy's Prime Minister — New York School Honors Centenarian — Rescue Crew of Ship Wrecked off Frisco — Air Records Broken at Mt. Clemens, Mich. — Los Angeles Has $1,500,000 Oil Blaze — Seize Huge Liquor Stores at Washington — "Henry Ford" Wins Boat Race — Territorial Specials. SELZNICK NEWS No. 1083: New Plane Has Reversible Propeller — Forest Fires in Ontario— Salmon Run in Columbia River — Scenes in Syria — "Will Rogers Remarks on News of the Day" — Broadcast From Eiffel Tower — Animated Headlines — Farrar Auctions off Household Goods — Five Nations in Athletic Contest. SELZNICK NEWS No. 1084: Los Angeles Oil Fire — Army Aviators Set Endurance Flight Record — France Wins Speed Air Test— 200.000 at Catholic Meeting in Mid-Europe — Bag Contraband Liquor at Washington — Rescue Crew of Ship Wrecked off Frisco — "Women's Supplement"— Society Girls Pick and Sell California Grape Crop — Avonne Taylor Off to London — Battle Abbey (England) Is Girls' School. Universal Exchange Bulletin Attracts Patrons to Iheatre Through a bulletin service maintained by the Universal exchange, distributors of International News, patrons are being drawn to Chicago theatres for the specific purpose of seeing certain events in current editions of the reel. This service, for which no charge is made, means actual cash intake to exhibitors. It demonstrates, furthermore, that exchanges can share the burden of popularizing the newspicture, formerly shouldered by the exhibitor alone. The idea should be adapted generally. \\ . L. Hill, Universal publicity feature event determines the classes representative in Chicago, introduced the service and the initial bulletin was found so successful that preparation and dispatch of same for each succeeding issue of the newsreel has been made a part of the routine of business. The Kansas City automobile races, featured in a recent edition, evoked the innovation. Bulletin Well Formed A white page, letter size, was printed, the upper left corner bearing in large type the words, "You Will See It in the International News." Midway down the page appear the words, "You Can See It at These Theatres." The remainder of the page is filled in with mimeograph matter changed for each bulletin. The tabloid contents of the newsreel concerned appear at the top of. the page, under the first printing. Theatres playing the reel are listed, by name and by date of exhibition, below the second lettering. In the case of the Kansas City races, bulletins were sent to all the garages and automobile clubs in the city. In each case the nature of the to which bulletins are sent. Reach All Classes By this arrangement every class of patron is reached sooner or later by a bulletin informing them of the picture in which they will be especially interested, together with the theatre and date at which it may be seen. No more direct assistance to the box office has been given. News film Reporter Scoops Newspapers William Andlauer, Pathe News camera man in Kansas City, scored a distinct "beat" over the newspapers of that city when he got views of the Priests of Pallas parade to the screens of first run houses half an hour after the event and before any daily paper put them upon the street. Wilson Sees "Mirror" Prolonged applause "stopped the show" at the B. F. Keith theatre, Washington, D. C, when "The Mirror," International Newsreel feature, was exhibited to a Saturday night audience including Woodrow Wilson, former president, who is shown in the film. Loew's Washington manager loaned the reel to the Keith hous^. "DOUGLAS FAIRBANKS IN ROBIN HOOD" (Concluded from page 49) Journal. In this contest drawings of the different characters in "Douglas Fairbanks in Robin Hood" appeared daily. These were colored by the younger readers of the paper and sent in, the best colored "stills" being in line for $25. $15 and $10 prizes. The story of "Robin Hood" also ran in serial form in connection with this contest. Over three hundred column inches of space was given the production in this connection alone in advance of the opening day.. Big Stores Give Space Department store windows on th-e "R"obm Hood"book were displayed in Marshall Fields. Rothschilds. McClurgs, The Fair and other large stores in the shopping district. Stills and art photographs from the production were used in these displays. Costumes of Douglas Fairbanks and Enid Bennett worn in the picture, together with swords, daggers and other props, were given a window with proper credit by Mandel Brothers department store.