Exhibitors Herald (Oct-Dec 1922)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

86 EXHIBITORS HERALD November 4, 1922 VICTORY theatre, Burbank, Cal., shows a very effective use of light gray brick with terra cotta embellishments. (Continued from page 84) influence upon the audience. On the contrary, face brick for the interior surface of the walls may be used in such a way as to give a note of artistic refinement. A certain gaiety necessary to all theatre interiors is thus easily obtained. Few people think of brick as used for any other purpose than for building exterior walls, yet face brick are used in most interesting ways for the decorative finish of interior wall surfaces. One can recall to mind many charming interiors of churches, schools, clubs, hotels, cafes, amusement pavilions, and other structures in which the interiors are of face brick. * * * Besides, it should be recognized that these beautiful interiors can be obtained for less cost than by the usual method of decoration. There are any number of exquisite tones of grays, buffs, golden tans and light browns that produce desirable decorative effects, which in connection with the very important consideration of economy ought to persuade the intending builder of the desirability of these face brick interiors. When this is fully understood, there will be a greater use of brick for interiors. Face brick, when used on the interior surfaces of the wall, displaces a like amount of common brick or other backing material. Plastering and interior trim, whether of wood or moulded plaster, and the necessary painting and decoration, are also saved. Then there is never any need for expensive redecoration and cleaning. The interior brick are thus not only decorative, but are an integral part of the wall structure. All these items when taken into ac count will show a substantial saving, not only in original cost, but in upkeep and depreciation. * * * Pages might be written on the many possible color effects obtained by the use of face brick on either the exterior or interior, but each structure must be treated independently to harmonize with its surroundings. An architect who understands color combinations in brickwork should be chosen and given free rein. His recommendations should be faithfully followed even if the color scheme seems radical and gay, especially for the dimly illuminated interior where rich and lively colors are desirable for the proper result. Theatre Field Active Organ Purchases Show Bartola Musical Instrument Company, Chicago, reports great activity in the organ industry. K. G. Kurtz, recently appointed general sales manager of the Bartola Company, declares that the motion picture industry is well on its way to a normal basis which is proven by the many organ installations recently made by the Bartola Company, some of which are as follows: Rockford, 111., Orphcum, Rockford Theatre Company, owner; Royal Oak, Mich., Baldwin, Citizens Theatre Company, owner; Dallas, Texas, Rivoli, Rivoli Theatre Company, owner; Dixon, 111., Family, L. G. Rorer, owner; Cleveland, Ohio, Nemo, R. H. Trinkncr, owner; Grand Island, Nehr., Strand, P. W. Karr, owner; Milwaukee, Wis., Regent, Fred C. Seegart, owner; Milwaukee, Wis., Idle Hour, M. C. Krofta, owner; Monroe, Mich., Family, J. R. Dennison, owner; Muncie, Ind., Orphcum, John J. Meehan, owner; Minneapolis, Minn., American, American Amusement Company, owners; Omaha, Nehr., Roseland, J. W. Murphy, owner; Applcton, Wis., Majestic, Arthur Behlingcr, owner; Iron River, Mich., Cozy, Win. II. Marloff, owner. Theatre Construction News Exhibitors are invited to report to this department changes of ownership, new theatres planned, remodeling contemplated, openings, etc. New Projects New York. — A theatre seating 1,000 is to be built in Jamaica at 54 Flushing avenue, which will be operated by Stanley Sharpe and Charles G. Stewart. Madison, Wis. — A new motion picture theatre, to be operated by Mrs. Ralph Smith, proprietress of the Orpheum Theatre, is in course of construction. Plans for the structure have been prepared by Henry Kleinhammer, Plattesville. * San Anselmo, Cal. — A theatre and office building will be erected in San Anselmo by Lang Realty Company on a lot 70 by 185 feet. * Bloomington, 111. — A building adjoining the Princess Theatre has been moved and the additional space will be used to improve and enlarge the playhouse. * Albuquerque, N. M. — Joseph Barnett will build an office and theatre building at Central avenue and Second street. Plans are now in course of preparation by architects. Walla Walla, Wash. — It is reported that a new motion picture theatre is to be erected in Ranier. Los Angeles. — Plans are being prepared by Architects F. J. Soper and A. L. Rogelmaier for a one-story theatre building to seat 250 to be erected in Hyde Park for Miss Emma Walter. Ownership Changes Eaton Rapids, Mich. — The Capitol theatre has been purchased by W. A. and W. H. Montee of Detroit. Mount Vernon, la. — L. D. Hendrix has acquired the Liberty theatre here, which has been renamed the Strand. He also operates the Star theatre in this city. * Pontiac, 111. — The Bond theatre has been purchased by Hal Oppcrman from J. M. Bond. * La Salle, 111.— Mr. and Mrs. J. J. Collins arc now operating Peck's theatre. New equipment has recently been installed. * Washington, D. C. — The Spencer theatre on West Court street, formerly called the Wonderland, has been purchased by Edward L. Burnett from R. W. Spencer. * Neenah, Wis. — The Amherst Junction hotel and opera house has been purchased by Walter J. Dinccn from Charles H. Rickman. * St. Louis, Mo. — George J. Endlcr has taken over the new Liberty theatre at Sarah street and Easton avenue.