Exhibitors Herald (Oct-Dec 1922)

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88 EXHIBITORS HERALD November 4, 1922 ! CHICAGO PERSONALITIES ! t MAYNARD SCHW ARTZ put on a JL . deLuxe short-reel show last Thursday afternoon, that drew like a porus plaster. Dave Dubiu didn't miss an exhibitor on the Row with his Educational invitations. * * * J. O. Campbell, formerly with American Releasing Corp. is now a Goldwynner, having joined that organization last week. * * * H. S. Brown shook the dust of Broadway last week and is now making all the Hodkinson exchanges, telling the folks about the Triart box office sensations, "Hope," "The Beggar Maid" and "The Bashful Lover." He spent several days in Chicago. * * * Herman Stern, sales manager of Universal, put on a regular show last Tuesday, with "Just Dogs" and "The Kentucky Derby"— a good combination to draw to. * * * The Astor theatre, the new $100,000 house on Clark street, Joseph Koppel manager, packed 'em in for two weeks on "In the Name of the Law" due to an intensive campaign of doorknob hangers, subpoenas, etc., that Louis Kramer and Al Dezel got up. * * * Speaking of Kramer, the F. B. O. exploitation man crept down to the office last Thursday, but was too ill to remain on the job. * * * Charles H. Ryan, of the Garfield theatre, relates the following thrilling experience. Last week he took his operator, Ed. Hillertz, to Fourth Lake, 111., for ducks. Ryan shot a snipe 50 feet from shore and Hillertz started to retrieve it, but sunk in the mud up to his hips. It took ten min By J. R. Af.M J utes to pull him out of the soft' mud and thereafter all ducks and snipes that fell in the lake were charged off as a total loss. Ralph Kettering never overlooks a bet when it comes to putting the New McVickers on the map. His Buck & Raynor window at the "world's busiest corner" attracted considerable attention displaying the original skull used by Booth, and a jewel case that figured prominently in plays of fo rmer days. Photos of "The Old Homestead" also graced the window. Tom Delaney, the Fox salesman, may not be Jewish, but when it comes to selling fillums, we suspect he has some of the blood of that race in him. Jeff Lazarus, the First National advertising and exploitation hound, is galloping around the country with one of Norma Talmadge's dresses these days. It's the one .Mrs. Schenck wore in "The Eternal Flame" and he's fond of displaying it in store windows. This week its in Champaign. Jeff also made Canton and Monticello doing his stuff. Didja see Joe Lyon last Thursday? * * * Don't forget Friday, Oct. 27, is the day set for the showing of "Oliver Twist" and Orchestra Hall is the place; 11 a. m. is the time. * * * Tom Gilliam laid aside his First National portfolio last Friday and hied himself to Warsaw, Ind., to visit the folks. Stan Waite, former Pathe sales manager Chicago, and now Manager of the Boston exchange, paid Chicago a visit last week. "The Fog" to Be Filmed For Metro by Max Graf The photoplay rights to William Dudley Pelley's latest novel, "The Fog," have been purchased by Graf Productions, Inc., of San Francisco, and the filming of the story will start shortly under the personal supervision of Max Graf. Metro will distribute it. The story is concerned with a youth's struggle against circumstances, of his ^ropings to express himself and to live up to his ideals in a little New England village. Pathe Offers Two Reel Drama of Timber Lands A two-reel drama of the timber country, produced by Kiser Studios and described by the distributing company as "something thrillingly different," will be published by Pathe in November. The title is "The Price of Progress." MAURINE POWERS, one of the principals in the Weber & North picture, "Notoriety," which Will Nigh produced. Lloyd Film Tops List The Harold LloydAssociated Exhibitors attraction, "Grandma's Boy," produced by Hal Roach, is accorded first position in the Indianapolis Star's graded list of the best pictures for September. Universal Serial Gets Aid and Endorsement of Prominent Radio Paper Universal's chapter-play "The Radio King" has been unqualifiedly approved by Radio News, authority in the radio field, as to its scientific merit and use Scene from "The Radio King," Universal serial which has been endorsed by wireless magazine. fulness. The endorsement followed a showing of the serial before the entire staff of the publication, which made suggestions and otherwise co-operated in several minor changes making it technically correct in expert detail. After this had been done the magazine gave its endorsement to the chapter-play and in its November and December issue will carry a novelization of the story. Universal Exchanges have been supplied with film trailers announcing the serial story starting in the November issue of Radio News, and also with colored slides. One-sheets adapted to newsstand use, to display on wagons of news dealers; and snipes to be ued on already posted paper, are at the disposal of exhibitors who are running the serial. Action Comedies Most Popular, Questionnaire Issued by C. B. C. Shows The greatest praise given any of the new series of Hallroom Boys' Comedies has been accorded the newest picture titled "All at Sea," the fifth on the series, which C. B. C. Film Sales Corporation has just released to the State Right Market. Upon its receipt at the New York offices from the West Coast it was given a special p r eview showing for a committee of territorial buyeis, „ and was declared Al Santell by them tQ ^ tain sure fire laughs. This is important, according to C. B. C. in that this comedy, which was directed by Al Santell, was made as the result of a questionnaire prepared and sent out by Santell with the purpose of finding out whether "action comedies" or "situation comedies" go over oiggest with exhibitors and the public. The returned replies showed eighty-six per C; nt for "action comedies," exhibitors voting this way saying that while the drawing room comedy appeals to a great number the action comedy appeals to this percentage and the other element of tin. audiences as well.