Exhibitors Herald (Oct-Dec 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1922)
Leaf #:
000577
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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THE THEATRE A department of practical showmanship McVickers Opens "Theatre Review" of Opening Program — Big Newspaper Campaign Precedes Event ADOlFH HOLM Om Duh FtM »jD A M (cot*.*..!. U-i.I *U-.|b« PRICES " E VriREL* NEW nO^RA! Paramount f i c t u r e ■ I i Exclusively * PREMIERE OPENING "The Old Homestead" EN T III EL Y SEW PROGRAM EVERY SL OPENING TOMORROW! Jones linick u Schaefer» M*lChERS ey/><?otre Maqnificant f OB YOU 5 i wm E\TLU$IVE ^ JHutunaiint pictures f OPENING PRO^.iA »l "THE OLD HOMESTEAD" At 7:15. October 26, Chicago inspected for the first time Jones, Linick & Schaefer's biggest and best theatre. McVickers, and S. Barret McCormick's style of entertainment. Precisely one year before, to the approximate minute, Chicago had inspected for the first time Balaban & Katz's biggest and best theatre, the Chicago, located some three blocks distant. Curiously, Tschaikowski's "Capriccio Italiane'' served as dedicatory overture in both events. A few minutes earlier W. Remington Welch, organist, had played "'Indiana" as incoming patrons found seats, following this with '"The Star Spangled Banner." A brief march then brought the orchestra into the pit. "Capriccio Italiane." led by Leopold Spitalny and delivered with admirable spirit, brought a thunder of applause, to which the director responded with a violin solo. "Meditation," from "Thais." A dedicatory announcement trailer followed, setting forth the policy of the theatre and the aims of its sponsors. W. Remington Welch again drew the spotlight at the close of the trailer, giving a demonstration of the Wurlitzer organ's possibilities. A symposium of news events from cur The Space Advertisements used prior to the opening of McVicker's theatre and reproduced above appeared in (left to right) "The Chicago Evening Post," "The Chicago Herald and Examiner," "The Chicago Evening Post" and "The Chicago Evening American." Full page announcements carried in "The Chicago Herald and Examiner" and "The Chicago Evening Post" appear upon a succeeding page. Ralph T. Kettering, general representative of Jones, Linick & Schaefer, directed the advertising campaign, lauded by Claud Saunders, head of the Paramount Division of Exploitation, as "The best I have ever seen." The highly effective line, "For You," was the keynote of all newspaper and other advertising used. rent newspicture editions next took the screen, accompanied by full orchestra. Xow the curtains closed and opened again to reveal "Prince Igor," a colorful ballet in a single scene directed by Adolph Bolm, ballet director of the Chicago Civic Opera. Orchestra and dancers seemed one in this phase of the program and enthusiastic applause signified audience approval. Spitalny's men won over any who might have regarded their earlier offerings indifferently when they swung into "Indiana" for the accompaniment of "Fun From the Press," the next screen number, and syncopated it in the most approved manner. This item served valuably as relief and contrast, drawing the laughs (Concluded on page 52)