Exhibitors Herald (Oct-Dec 1922)

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46 EXHIBITORS HERALD November 11, 1922 Theatre Letters Personal Accounts of Constructive Showmanship Contributed by Readers of "Exhibitors Herald" mmmm m W in -n s? 5»i 5? 531.33: 3.5 .33133:33: -i Pictures ABOVE: Fred S. Meyer's window exploitation of Paramount's "Blood and Sand." Drug store window at left, electrical dealer's window at right. Letter gives details. BELOW: Left— Lobby display by C. F. Lewis for Paramount's "The Valley of Silent Men" at Criterion, Evansville, Ind., as told in letter. Right — Lobby of Rialto theatre at San Antonio decorated for run of Metro's "Broadway Rose." Meyer Enlists Stores For "Blood and Sand" Fred S. Meyer, Palace theatre, Hamilton, O., has demonstrated repeatedly the value of cooperating unreservedly with fellow business men. Exploiting "Blood and Sand," Paramount feature, he enjoyed the assistance of merchants in his city. His letter follows: THEATRE EDITOR, Exhibitors Herald. Dear Sir: Under separate cover I am forwarding you today two photographs and some throw-aways and inserts for our program. One of the photos is one of a series of windows we had on "Blood and Sand,'' this one being a drug store window with toilet articles manufactured Bills < 'l'|laffi| m