Exhibitors Herald (Oct-Dec 1922)

56 EXHIBITORS HERALD November 25, 1922 Robin Hood Young guests see "DOUGLAS FAIRBANKS IN ROBIN HOOD. 5 mam jackie Ik C006AN 'MY WILD IRISH ROSE" humorously exploited in Omaha Two street devices used in exploiting "OLIVER TWIST" during premiere engagement at the Mark-Strand theatre, New York. dents in which Hassan's absence from the scene forms a symbolic retribution. "The public loves clean, pure drama. Despite the sayings of the cynics it still clings to romance as long as that romance is true to life. To me that seems to be the plan upon which 'Omar the Tentmaker' should be advertised and exploited; and I think it has great possibilities along that line." ft Oliver Twist Premiere Draws Mobs to Strand Mobs, a big word, is used to denote the nature of the crowds that witnessed the world premiere of "Oliver Twist," Jackie Coogan production distributed by First National, at the New York Strand. The Jackie Coogan Productions exploitation force had worked with the First National organization with utmost effectiveness. Walking books, illustrated above, canvassed the downtown district. These should be seen in .ill parts of the country as the picture goes into general circulation. Like duplication should be accorded the old Knglish stage with its costumed passengers. As the premiere was advertised while election interest was at high pitch, cards on which Jackie was quoted :is advising votes for both contestants, one on each side of the card. Were distributed. Schools, civic and public organizations, and Dickens clubs also were given due attention. All save the election card are devices that may be used elsewhere in the picture's behalf. Rider heralding coming of "The Sin Flood" to the Capitol theatre, New York. "Sin Flood" Rides To Capitol Theatre The horse and rider shown in the illustration on this page made their way through New York streets to the Capitol theatre when Goldwyn's "The Sin Flood" opened. Mails depended upon to briny to this desk full details of the campaign, promised in last week's issue, seemingly having failed to function, we offer this single available phase of the story and our apologies. Kiddies Guests Of "Fairbanks In Robin Hood" P'ifteen hundred Chicago school children were guests of "Douglas Fairbanks in Robin Hood" at Cohan's Grand theatre. Chicago, due to a cooperative campaign promoted by Pete Smitb and the Chicago Daily Journal. The newspaper published drawings which the children were to color. Prizes were awarded with the customary provisions for equal awards in case of tic. On Saturday morning, after the contest had run for two weeks, the fifteen hundred youngsters marched through the streets to the theatre. Awards were given from the stage. The picture was exhibited for the little folks. It is estimated than 894 inches of publicity was gained for the picture during the fortnight. OmahaLaughs With "Wild Irish Rose" Exploitation that gets a laugh is good, providing that the laugh is with the subject exploited, fatal if "at" it. Omaha laughed with "My Wild Irish Rose," Vitagraph production, when that feature was in engagement at the Sun theatre. Omaha. N. N. Frudenfeld sent into the streets the humorous exploitation representative shown in the photograph reproduced above, as posed in front of the Vitagrapli exchange. The laughter inspired by the youth and his conveyance was good fot the picture.