Exhibitors Herald (Oct-Dec 1922)

52 EXHIBITORS HERA LD December 16, 1922 ABOVE: Action fairly hums in lobby of Plaza, Wheeling, for "Do and Dare." Crandall's Strand, Cumberland, Md., sends high class representation uporr streets for "East Is West." BELOW: Economically made lobby of Family, Davenport, sells "Nanook of the North" and all-Pathe program to beholder. A camel, a veiled woman and ten horsemen advertise "When the Desert Calls" for the Cameo theatre, New York. same title was exhibited at Crandall's Strand theatre. The stage organization obligingly loaned the theatre manager a Ming Toy costume and the excellent rickshaw representation shown in the illustration was sent upon the street. Surely conditions are on the mend when cooperation of this sort between natural business rivals is reported. the Speeders Courts in Freeport, 111., and LaPorte, Ind., had offenders sentenced to view "Manslaughter" at local theatres. Economical Front Bills Pathe Show Economy practiced did not detract from the effectiveness of the front erected by the Family theatre, Davenport, for the all-Pathe program on which "Nanook of the North" was the feature and "Sunshine Sammy'' the comedy subject. Prop snow was combined with cutout material admirably to produce a frigid aspect. The reproduction gives details. Arrow Offers Novelty Arrow Film Corporation offers a distinct novelty for the exploitation of "The Streets of New York" in a box of matches, 20 in each, done in color with copy relative to the picture. These are available to exhibitors at cost price and may be distributed direct or through cigar stores. Good Judgment Bill Danzigcr, Paramount exploiteer. through an arrangement with judges of Kraft Poor House Stunt Breaks Big Will Kraft, advertising and publicity director for L. Lawrence Weber and Bobby North, broke into Associated Press dispatches for the third time when, following a screening of "I Am the Law" for the inmates of the Passaic Almhouse at Athenia, N. J., a story was sent out stating that four of the inmates who had never seen a motion picture before left the institution, armed, in search of the villain. The story broke into practically all of the Eastern newspapers, drawing front page space under a two-column head in many. The picture was exhibited at the Rialto, Passaic, and the news stories carried the title. Market Notes Press time reports, too late to illustrate, on exploitation of the new attractions, beginning on page 45. •-lories for the press under the general head, "The Man Who Saw Tomorrow," basing them upon Thomas Edison, Alexandi r Bell and other notables, and they broke over Thomas Meighan's signature in the newspapers over seven consecutive days. The picture appeared at the Strand. "Forget-Me-Not" BALTIMORE— Through cooperation of Commander George Golden of the Disabled Veterans of the World War 1,000 artificial forget-me-nots sold on the streets carried cards announcing the -showing of "Forget-Me-Not" at the New theatre. "The Storm" WASHINGTON — Miss Hattie K. Merrill, Universal exploitation representative, broke a story on front pages by telephoning indiscriminately the message, "Beware! The Storm Is Coming." The Colonial played the picture. PHILADELPHIA — A cross-country motorist whose car was built to resemble a house on wheels was detained here a week and persuaded to placard his conveyance with signs announcing the coming of "The Storm" and to install within a wind machine which made it seem believable. "Sherlock Holmes" LYNCHBURG, Va.— School was suspended to permit children to attend a special screening of "Sherlock Holmes" at the Academy theatre. Of the regulation 2.r)-cent admission fee charged the management donated 15 cents to the School Entertainment Fund. Teachers sold the tickets to the pupils. "East Is West" PITTSBURGH — Five thousand throwaways bearing a Chinese coin design and offering passes to women correctly ana