Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001001
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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September 9. 1922 EXHIBITORS HERALD 67 Lake Village, Ark., and Ace theatre, Lake Providence, La. — Small town patronage. The Rookie's Return, with Douglas MacLean. — Good picture. Good sized crowds. All seemed to be well pleased. —William Noble, Rialto theatre. Oklahoma City, Okla. One Glorious Day, with Will Rogers. — Too spooky. Did not please very well. Not up to Paramount standard. — J. A. Holmes, Arcade theatre. Holtville, Calif. — Neighborhood p;uronage. Fool's Paradise, a Cecil B. D_ Milk production. — Comments were that it was a wonderful picture. Had an excellent business two eights. — P. E. Doe. F.le«.tric theatre, Arcadia, Neb. — Neighborhood patronage. Wealth, with Ethel Clayton. — Just a fair program picture. Nothing extra but will get by and please. — P. S. Stalling. Majestic theatre, Bowie. Tex. — Small town patronage. The Good Provider, a Cosmopolitan production. — Not as appealing as Humoresque, but one of the best pictures of the season. Played to satisfactory business two days. — Raymond Gear. Mayflower theatre, Florence, Kan. — General patronage. Back Pay, a Cosmopolitan production. — If your patrons enjoy seeing the "hero" in bed. blind, for five reels, more or less, and then finally die, book this special (?) and you will clean up. — E. A. Baradel, Queen theatre, Lake Village. Ark., and Ace theatre, Lake Providence. La. — Small town patronage. DON'T TELL EVERYTHING, with a special cast. Took this subject as a substitute for FOREVER, which I had contracted for and decided I did not care for, after reading some Brother Exhibitors' reports on same. I am glad I made the change, as this one went very good. — B. P. McCormick, Liberty Theatre, Florence, Colo. North of the Rio Grande, with Jack Holt and Bebe Daniels.— A good western picture for any house that likes a highclass western. — Monroe Theatre Company. Monroe. Wis. — Neighborhood patronage. Her Husband's Trademark, with Gloria Swanson. — A good production, but not a special. Cost me too much money. — Raymond Gear. Mayflower theatre, Florence. Kan. — General patronage. Over the Border, with Tom Moore and Betty Compson. — The usual as a mounted police story hut unusual in magnificent snow scenes. — R. G. Jordan. Hinsdale theatre. Hinsdale. 111. — Neighborhood patronage. Travelin" On, with William S. Hart. — Taken as a whole, can safely say a good picture, but believe the plot all wrong, especially at this time. It is not easy to digest the principle of a minister holding up a stage to procure money to pay for the construction of a church. This don't appeal. — E. A. Baradel. Queen theatre. Lake Village. Ark., and Ace theatre. Lake Providence, La. — Small town patronage. Is Matrimony a Failure? with a special cast. — Not up to expectations as to picture nor business. Pleasing entertainment, but not worth the money paid for it. — Raymond Gear, Mayflower theatre. Florence. Kan. — General patronage. The Gilded Lily, with Mac Murray. — The settings in this picture are beautiful but with the exception of Miss Murray's wonderful dancing there is not much to the story. I find it. you see one Mae Murrav picture vou see them all. — George C. Starkey. Opera House. Mon ART ACORD, who has the leading role in the Universal chapter-play, "In the Days of Buffalo Bill." tour Falls. N. Y. — Neighborhood patronage. White Oak, with William S. Hart.— Good picture, but not Hart's best by any means. Fair business on a three-day engagement.— William Noble. Capitol theatre. Oklahoma City. Okla. — General patronage. One Glorious Day, with Will Rogers. — This picture is punk. Lay off of it. Too much impossible stuff and altogether too silly to offer intelligent people. — R. J. Smith. Palm theatre. Lindsay. Neb. — Neighborhood patronage. Too Much Speed, with Wallace Reid. — This is one of the best program pictures that I have ever run. The pleasing trio. Reid. Ayres. Roberts, captivated all and drew well, especially well considering it followed on the heels of Chautauqua and was bucking an indoor circus vaudeville. I made ten cents profit, which is more than I usually make on midweek pictures I can assure you. — Philip Rand. Rex theatre. Salmon. Ida. Travelin' On, with William S. Hart. — A good western production in every way, but not quite complete as it does not end right. — R. J. Smith. Palm theatre, Lindsay. Neb. — Neighborhood patronage. The Sheik, with Rodolph Valentino and Agnes Ayres. — A 100 per cent picture. Home talent play as opposition, but drew them in anyway. Book it. — Mrs. L. D. Moore. Star theatre. Forest. O. — Neighborhood patronage. Across the Continent, with Wallace Reid. — One of the best Reid releases of the year. People liked it. Business satisfactory for two days. — Raymond Gear. Mayflower theatre. Florence. Kan. — General patronage. Sacred and Profane Love, with Elsie Ferguson. — Don't believe this will go over with a mixed audience verv good. Ladies liked it. Men did not. — Ryan & Kundert. EniDress theatre. Beresford. S. D. — Neighborhood patronage. The Sheik, with Rodoloh Valentino and Agnes Ayres. — A knockout business on this. It's a'money getter. Both stars pre good drawing rards. — C. R. McCown. Strand theatre. Nashville. Tenn. — General patronage. On With the Dance, with Mac Mur ray.— Although a litle old. would advise buying this and The Gilded Lily, Miss Murray's recent successes with Metro have made her a box office attraction. — Ryan & Kundert. Empress theatre. Beresford, S. D. — Neighborhood patronage. Silk Hosiery, with Enid Bennett. — Only fair program picture. Don't see wherethey got the name Silk Hosiery, as it don't say a thing in regards to the name. — E. D. Luna. Cozy theatre, Lincoln. Ark. — Neighborhood patronage. The Ghost in the Garret, with Dorothy Gish. — Got more laughs than Skirts, Molly O, Small Town Idol, Married Life or So Long Letty. — Crosby Brothers. Lily theatre, Buffalo. N. Y. — Neighborhood patronage. Passing Through, with Douglas MacLean. — One of MacLean's best. A comedy drama that pleases 90 per cent. Business good. Many favorable comments. — C. L. White. Arleta theatre. Portland. Ore. — Neighborhood patronage. Heliotrope, with a special cast. — Simply great. All liked it. Action, suspense, dramatic, satisfying end. — A. R. Simpier, Strand theatre. Phoenix. N. Y. — Transient patronage. Chickens, with Douglas MacLean. — According to reports on this picture, it was not as good as I expected. Just fair entertainment. — W. P. Perry. Rialto theatre. Cheyenne Wells. Colo. — Small town patronage. THE CHARM S C H O O L, with Wallace Reid. — My patrons thought this a very timely picture. Although a comedy-drama and a little old, it ran right along in line with a series of sermons being held by our local Baptist minister, who saw the picture and who says: "We need more 'Charm Schools,' and less business courses taught the girls in our schools." — W. D. Patrick, Cozy Theatre, Florala, Ala. The Faith Healer, with Milton Sills.— Long preachy picture and the dramaticmoments brought laughs from our audience.— Crosby ' Brothers, Lily theatre. Buffalo. N. Y.— Neighborhood patronage. Forbidden Fruit, a Cecil B. De Mille production. — Cecil B. De Mille always directs a good one, and this is a fine, high-class production. Rich settings and good acting. — C. A. Kelley. Rex theatre, Custer City, Okla. — Small town patronage. The Love Special, with Wallace Reid. — Very well received and all comments favorable. — Crosby Brothers. Lily theatre, Buffalo, N. Y. — Neighborhood patronage. Straight Is the Way, with a special cast. — A fine picture. Book it if you can. — E. A. Bailey, Star theatre. Rockingham, N. C. — General patronage. The Inside of the Cup, a Cosmopolitan production. — No finer picture made.