Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001036
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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20 EXHIBITORS HERALD September 16, 1922 The First Book Ever Written by Exhibitors —is the March edition of the BOX OFFICE RECORD which is now treasured in the files of more than 8,000 exhibitors in the United States. The September edition of the BOX OFFICE RECORD is now going to press. That it is eagerly awaited and will be joyfully received is apparent from the scores of letters from exhibitors who are impatient to get their copy. Within ten days, it will be speeding through the United States mails to every paid-in-advance subscriber on the HERALD list. The new BOX OFFICE RECORD is going to give impetus to the returning prosperity in the motion picture industry. Its publication will speed the reopening of dozens of theatres closed during the past summer — and the return to normal schedule of scores of theatres now showing one and two days a week. The first BOX OFFICE RECORD was a pleasing surprise to this great business. The new BOX OFFICE RECORD arrives as an established necessity to the industry.