Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001051
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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September 16, 1922 EXHIBITORS HERALD 35 PICTORIAL SECTION of Exhibitors Herald Issue of September 16 Stories Told by the Camera "The 'Box Office Record' is worth more than its weight in gold. 'The proof of the pudding is in the eating.' This book is proof of the picture." — H. G. Stettmund, Odeon theatre, Chandler, Okla. WATCH FOR THE SEPTEMBER ISSUE "Teddy," is nothing if not democratic. When not acting he doesn't mind giving "props" a hand. Claire Windsor claims he wields a wicked mop. The dog has forsaken two reel comedy for dramatic part in Marshall Neilan's "The Strangers Banquet," for Goldwyn distribution. Despite the ability of Tom Mix to perform successfully hair-raising stunts for the films we doubt the wisdom of Director Ed Sedgewick, who is doubling as a "tee" for the star of Fox Western productions. Mix's latest picture for Fox is "Just Tony." Opie Read, celebrated author, looks over the "switchboard of ideas" which is the newest wrinkle in scenario writing at the Douglas Fairbanks studio. On the left is Doug who is completing "Douglas Fairbanks in Robin Hood" for United Artists; next is Lotta Woods, head of the scenario department; at top of board is Read, and at the right is Director Allan Dwan who originated the new device which supplements the screen continuity. Publication plans for Fairbanks latest attraction have not been definitely decided upon by company officials.