Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001052
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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36 EXHIBITORS HERALD September 16, 1922 This is packing em in. Crowd in lobby o f Brooklyn Mark Strand theatre at premiere of Richard Walton Tully's first motion picture, ''The Masquerader." Guy Bates Post stars in this First National attraction. Improvised picnic during filming of "Notoriety." Foreground, left to right: Frank Loomis, treasurer; Bobby North, producer and distributor; Mrs. Will Nigh, Director Nigh and Ben Behrens. Latest photograph of Marie Prevost, who plays in "Heroes of the Street," a Warner Brothers picture. J Selznick's new colored comedian, Douglas Carter, shows Director Victor Heerman "how to cut dat melon." The Capitol theatre in Buenos Aires, a Max Glucksmann playhouse which presents Paramount pictures in capital of Argentina. "Footlights" starring Elsie Ferguson was one of the most successful of the Paramount publications in the South American city. Don Barclay, well known stage comedian, has been signed to co-star in Jack White pictures for Educational. His first film is "Look Out Below." E. J. Mooney (left), general manager for the Fitzpatrick & McElroy circuit of theatres, and James Dwan, in charge of company's intreests at St. Joseph, Mich.