Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001054
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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38 EXHIBITORS HERALD September 16, 1922 Jacqueline Logan teaches Lila Lee all she knows about the South Sea dance she does in the Paramount picture, "Ebb Tide." Staff of United Theatre Equipment Corporation branch at Detroit. Left to right: H. F. Falk, projection engineer; Miss Julia Kramer, auditor; E. H. Forbes, manager. Major McNeile, author of "Bulldog Drummond," discussing the script with Oscar Apfel (left), director; Evelyn Greeley and Carlyle Blackwell while on location in Holland. The attraction will be hai.dled by Producers Security Corporation. Larry Semon, Vitagraph comedian, and Lucille Carlisle, his leading woman, entertain Constance Palmer, newspaper correspondent; Helen Carlisle, Lucille's sister and magazine writer, and Colonel Jacobs, magazine representative, at company's Coast paint. Little Arthur Trimble of Arthur Trimble Productions, Hollywood Studio, Los Angeles, is having a lot of fun hiring Frederick G. Becker as his director. The youngster is starting early on his business career. During their recent Coast trip the First National "Dollar-a-Week" men were the guests of Marshall Neilan at the Hollywood Friday night boxing bouts. Here are the winners of the First National exploitation contest and the winners of the evening's bouts. Pete Smith was pinch hitting for Mr. Neilan owing to the latter's absence from the city at the time.