Exhibitors Herald (Jul-Sep 1922)

September 16, 1922 EXHIBITORS HERALD 49 Use Floating Studio in Making New Hunter Film A sea-going motion picture studio will be used in making Glenn Hunter's new satire on the idle rich, "The Lap of Luxury," when the entire Film Guild cas,t and staff make nightly cruises off the Connecticut coast next week in a specially equipped schooner. To make possible the photographing of night scenes at sea, a complete miniature lighting system has been installed aboard the vessel, together with a laboratory for developing short tests. The cast includes Martha Mansfield, Frank Tuttle will direct it. "Around the World" Will Be New Universal Serial Following its policy of producing serials with educational and instructive value, yet filled with thrills and romance, Universal is projecting a new serial to be entitled "Around the World in Eighteen Days." The story is being written by Carl Coolidge under the supervision of Bob Dillon, serial and short reel feature editor at Universal City. J. P. McGowan will direct. The name of the star has not yet been announced. Short Subjects (Concluded from page 43) thanks to the example of the feature picture advertiser, is readily determinable. While it may not be practical, for mechanical reasons, to abandon the series method of market presentation, it certainly is practical to reshape the present policy in such manner as to give exhibitors definite titles, players' names, picture descriptions, data of specific character, regarding pictures offered for sale. This done, it becomes the natural procedure of the exhibitor to pass this information along to his public exactly as he now transmits information regarding feature pictures. The progress that he has made in the face of the formidable obstacles noted is sufficient guarantee that he will do his part. Answer to Theatre Problem T N a display involving considerable commendable expenditure and unquestionably reflecting determination to attract the greatest possible patronage to the First National attraction in exhibition, some confusion, unimportant but annoying, is caused by failure to properly word the title in every case. "A Woman's Side'* and "The Woman's Side" arev not essentially unalike, but only one should have been used. (The theatre is the Majestic at Memphis.) "Nanoofy" Wins Praise of The 'W. Q " Critic "The Chicago Tribune" advertises itself "The World's Greatest Newspaper." Mae Tinee, its motion picture critic, enjoys prominence, if not in all cases confidence. Saturday, September 2, Miss Tinee reviewed "Nanook of the North." As her reviews are extensively used in motion picture advertising, this space is devoted to reproduction of her comments. Pity the poor Eskimo? O, I don't know. He's much too busy with one problem — that of merely living — to be bothered with any others. Railroad and coal strikes mean nothing in his life. He should worry only wefe a fish, speared through the ice, to slip away, or a walrus family, stalked with infinite patience for miles through breath-taking cold, to spy him in time and make their escape. "Nanook of the Xorth"' is one of the most comprehensive and interesting educational pictures ever filmed. It was actually photographed in the frozen north and the actors are actors only in so much as they permitted a photographer to travel along with them and "take" them as they worked, slept, and played. Living, it seems, isn't easy in Eskimo land. What one eats; what one wears, and what covers one when one sleeps must be trapped. Mother's sealskin coat doesn't come in a box. It is peeled off a seal, just killed. After mother's coat has been attended to, why it is time for dinner. With sharp knives Mother and Father cut into the raw flesh and they and the children go to it. One can imagine the impatience they would show were somebody to come along with a frying pan and a bunch of fire and insist on cooking the banquet for them. I don't know the Eskimo word for "why," but Xanook and his family would certainly want to know under such circumstances. The only thing the building trades and the labor unions could possibly have in common with Xanook and family, is when it comes to the question of constructing an igloo. Then — Xanook could show 'em. What's all the fuss about when in an hour a perfectly comfortable dwelling can be constructed out of lumps of ice, with Father placing the blocks and Mother filling in the chinks. Xo punching a time clock here. When the house is finished — it's finished. Furniture? Bah! Where's the little old bearskin? We'll all lie down on that. Then we'll cover ourselves with our clothes. Then, because we're tired, we'll go to sleep, and when we wake up, well — that will be another day. Another day that may bring blizzards, .but Xanook, "The Bear," and Xyla, his wife, "The Smiling One," are used to blizzards. It will probably bring hunger, but God is good and there are fish, and walrus, and seals, and white foxes if one only has patience and exercises a little ingenuity. The picture might be succinctly termed a real life drama of Eskimo family life. But how different from ours. What, for instance, would an Eskimo family do with a divorce court? "Xanook of the Xorth" reopens Orchestra hall today. It is an interesting picture for anybody to see, and is certainly one that no school child should miss.