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62
EXHIBITORS HERALD
September 16. 1922
All Star Casts Is Selznick Policy
IT is being quite freely said around the Selznick offices that "Rupert of Hentzau" is to be the company's "pet" picture of the year. This enthusiasm has been transmitted to the home office force by President Myron Selznick who seems to have come quite honestly by it through his personal contact with the distinguished English author and the intimate inside information he was given about the story.
It is right and proper to say that the Selznick company's "Rupert of Hentzau" has been "in production" for the past six or eight months. Ever since his return from Europe, Mr. Selznick has had a staff of men and women at work on the matter of locations, settings and costumes.
There are few even casual leaders of fiction of adult age today who have not read "The Prisoner of Zenda" and "Rupert of Hentzau." And those who have read them still retain vivid pictures of the dashing Rupert, the romantic Rudolph, the charming Queen Flavia, and the other splendidly drawn characters. The biggest successes of their respective careers would seem to be assured Elaine Hammerstein, Eugene O'Brien, Owen Moore and Conway Tearle through their being cast for the big" Sir Anthony Hope picture.
Owen Moore (left), Conway Tearle (right) and Elaine Hammerstein (below), three of the stars chosen for the special cast for "Rupert of Hentzau."
UNQUESTIONABLY the return of Theda Bara to the screen will be one of the interesting film events of the coming year. Both the public and those within the motion picture industry will be interested in the outcome. Such interest can mean nothing else but good business for such exhibitors as show the Theda Bara production which is on the 1922-23 Selznick schedule of "Sixteen Only," according to the company.
Theda Bara is one of the distinguished film personages. At the height of her popularity she was perhaps one of the most interesting of all the motion picture stars. Miss Bara was a favorite with the public and they will want to see with what success she takes up where she left off.
Lewis J. Selznick is determined that Miss Bara's return will be a most auspicious one and is sparing no effort which will tend to bring about such a condition. The actress herself is fully confident and such a feeling is accompanied by an enthusiasm which cannot but help prove beneficial.
It is the opinion of many that Theda Bara is more beautiful today and a more finished actress than she ever was.
The point is, however, that the public will want to see if she is — and that means money at the box office, which, after all, is what the exhibitor is naturally more interested in than anything else.
Eugene O'Brien (left) is another member of the special cast of "Rupert of Hentzau." Theda Bara (right) will appear in a feature, the title to be announced later.