Exhibitors Herald (Jul-Sep 1922)

66 EXHIBITORS HERALD September 16, 1922 LETTERS From Readers A forum at which the exhibitor is invited to express his opinion on matters of current interest. Brevity adds forcefulness to any statement. Unsigned letters will not be printed. The Second Best Book NEW HAMBURG. ONT.. CAN.— To the Editor: I have been very lax in not writing and letting you know my feeling in regard to your valuable magazine as a whole and "What the Picture Did for Me" in particular. I have always considered this department valuable to any exhibitor and have always sent in reports to help the good cause along, but how valuable I did not know until this week, when it was impressed upon me very forcibly and unpleasantly. I had always picked every picture I showed and never picked any until I saw several good reports on it, with the result that my program was about 100 per cent good and a complaint was a very rare thing. I had a certain picture booked for this week and I'm darned if they didn't substitute another, and then I began to realize what a boon our little department is. It's been so long since I had a real poor picture that I thought they had stopped making them, but now I know it is just your magazine that has kept me away from the bad ones and God knows (even if the producers don't) that we don't want any lemons now. I don't want you to think I am writing the above just for pastime or to get my name in print, because it is right from the heart and I cannot offer one suggestion whereby you might improve the old Exhibitors Herald. If all exhibitors read it word for word and a few verses of their Bible before they go to bed, they will be pretty sure of their future in this world and the next. — Ralph R. Gribble, Grand theatre, New Hamburg. Ont., Can. On Misleading Press Books HINSDALE, ILL.— To the Editor: The press matter for "A Trip to Paradise" claimed "The Lilliom" as the story for this picture. Many titles were verbatim from "The Lilliom." The picturization is just film, showing nothing of the psychology or sentiment of Schildkraut's big character. It is a specific instance of the producer's willingness to throw out a poor imitation but claim the original label. It's what's the matter with the picture business today. My people are intelligent. O, how they panned this one. I'd seen the play and had to agree, with chagrin. "Turn to the Right" was all that this was not. — Mrs. R. J. Jordan, Hinsdale theatre, Hinsdale, iii. All in Favor Raise Right Hand GRANGEVILLE, IDAHO.— To the Editor: Now that a political campaign is on tap it might be a good idea for all exhibitors to pause in the pursuit of the almighty dollar and devote a little time to saving the country and, incidentally, themselves. There are a number of state senators and representatives to be elected this fall who will enact new laws at the state capitol, and right now is the time to make ALICE JOYCE, Vitagraph star, who was recently placed at the head of the list by Miss Neysa McMein, famous illustrator, when asked to name the twelve most beautiful women in America. their acquaintance. Get to know each one personally by their first name, in your county or precinct. Pass out a few coraps to the family. Be friends to them all. In fact, do all the missionary work before November, and it will save you dollars later and possibly several sleepless nights. You will have the lead on the reformer, and when any blue law legislation appears on the horizon you will be in a position to write your county representative a personal letter. If the exhibitors would only do this we could give the Blue Law Reformers the horse laugh later on. The above holds good with United State Senators and Representatives as well, but they are harder to reach. All exhibitors in favor of the above will kindly hold up a hand. — T. Edmuxdson, Lyric theatre, Grangeville, Idaho. Will Handle New Raw Film Made in Europe Commercial Fibre Company of America, Inc., 15 East 26th street, New York City, announces the opening of a raw film department under the management of G. Zezza to handle a new raw positive film manufactured by the Fabbrica Italiana Lamine Milano. A large stock of the film has already reached this country. Mr. Zezza, before the war, was manager in this country of the Raw Film Supply Company and of the Ambrosio American Company. Elsie Ferguson Returns After a year's absence from the screen. Elsie Ferguson, Paramount star, has returned to make the picturization of her stage play, "Outcast," at the Paramount Long Island studio. FILM LAUGHS FROM TOPICS THE S ELECTED BY TIMELY FILMS INC. School Teacher (to boys) — Now, all who desire to go to heaven when they die, stand up! Little Jimmy remains seated. Teacher — \\ hy, Jimmy ! Don't you want to go there, too? Jimmy — Yes, ma'am; but not :f that bunch is going. — Houston Post. * * * Teacher — Who can tell me why we should always be neat and clean? Cathleen — In case of accident, teacher ! — "Topics of the Day" Films. * * * Teacher — Now, boys, can any of you tell me something about Good Friday? Tommy — Yes, ma'am. He was the feller that done the housework for Robinson Crusoe. — Proofs (Pittsburgh) . * * * • '-^j Teacher — Which letter follows the letter H? Freddie — I don't know, teacher. Teacher — What have I on both sides of my nose? Freddie — Freckles, ma'am. — "Topics of the Day" Films. Teacher (to scholar) — What are you laughing at? Not me? Scholar — No, sir. Teacher — Then what else is there in the room to laugh at? — Junior C. E. World. Teacher (to hard-boiled member of class) — Willie, you may tell me how much is four times seven. Willie — Twenty-eight ! Teacher (encouragingly) — Good! Willie — Good be darned ; it's right.— "Topics of the Day" Films. * * * Teacher — Now, children, it is a curious fact that the bee stings only once. Boy — But isn't once enough? — Sydney Bulletin. * * * Teacher — Tommy, if you don't behave I shall have to send a note home to your father. Tommy — You'd better not. My Ma's as jealous as a cat. — Vaudeville News. "What a Wife Learned" Is Picked as Title of Ince Film in Contest As a result of a contest among exhibitors, dramatic and motion picture editors throughout the country "What a Wife Learned" has been chosen as the name of the special production which has been made under the working title of "Jim" by Thomas H. Ince. The award of $250 for the name selected was won by Harry T. Wilbur, owner of the Rialto theatre. Fullerton, Cab, out of a field of 5,641 contestants. The committee w7hich named the winner consisted of G. Gardner Sullivan, author; John Griffith Wray, Ince Director: Clark W. Thomas, Ince general manager and Bradley King, member of the editorial staff. Permanent titles selected for other Ince pictures are "Ten Ton Love" "instead of "Someone to Love" and "Scars of Jealousy" for "The Brotherhood of Hate."