Exhibitors Herald (Jul-Sep 1922)

September 16, 1922 EXHIBITORS HERALD 67 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this department. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in trie HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me," EXHIBITORS HERALD, 417 S. Dearborn St., Chicago. American Releasing Daring Danger, with Pete Morrison. — A pleasing picture for those who like westerns with plenty of action and thrills. ■ — C. B. Davis, Norwood theatre, Norwood, Ohio. — Neighborhood patronage. Man's Law and God's, with Tack Livingston.— Very good action. Northwest story. Business good.— Charles A. Komer, Ritz theatre, Detroit, Mich. — Neighborhood patronage. Jan of the Big Snows, with special ca?t. — Boys, lay off of this one. True, it is a Curwood, but it is not even up to the average of other Curwood pictures. — Howard Haight, Orpheum theatre, Livingston, Mont. — Neighborhood patronage. Man's Law and God's, with a special cast. — A fairly good picture. Nothing extra. Drew pretty good. — Chas. Hurich. Ray theatre, Nor. Dak. — General patronage. The Great Alone, with Monroe Salisbury.— Good. Very good drawing power. — Charles A. Komer, Ritz theatre, Detroit, Mich. — Neighborhood patronage. Associated Exhibitors Up in the Air About Mary, with a special cast. — 100 per cent comedy-drama. Clean as a whistle. The kind to please. Excellent light summertime picture. No complaints from anyone. — Wm. C. McIntire, Rose theatre, Burlington, N. C. — General patronage. What Women Will Do, with Anna Q. Nilsson. — Bought this along with a job lot of features from Pathe to fill in with, and certainly got a prize in the package. Say, this feature contains everything that a special should have. Thrilling horse race, fights, cabaret, 'neverthing. The title drew a good house, and my wife in the ticket office received more favorable comments than she aid on The Shiek, Four Horsemen or any of those million dollar DeMille productions. The only scene in the entire production that some might take exceptions to was where Miss Nilsson goes after a pack of cigarettes and exposes a symmetrically moulded limb for a foot, foot-and-a-half or two above the place where she ties her shoe. — T. E. Edmundson, Lyric theatre, Grangeville, Idaho. — Neighborhood patronage. Lady Godiva, with special cast. — Good picture, but no business. Pleased about 75 per cent. — M. Golomb. Franklin theatre, Union Hill, N. J.— Neighborhood patronage. The Rider of the King Log, with special cast. — As poor a western as we ever had. Pathe has some good ones and some lemons. This is one of them. — H. D. Landon, Imperial theatre, Imperial, Nebr. — Small town patronage. Tracks, with Bill Patton.— Splendid from all angles and you can boost it with Exhibitor Reviews g Brother Exhibitors: g I took a fling at the "big city" ( j§ stuff last week. In New York at g g the Capitol theatre I saw a Gold S g wyn picture, "Voices of the City," g g and it was the old "Night Rose" g g which our theatre ran last Spring, g Why was the name changed? g I made four attempts to get into g || the Rivoli theatre to see "Blood and g g Sand," and then stood up. It is g g breaking attendance records, but I g g predict that many a small town g g show will go broke on it. The fin g g ish is so depressing no one will go g g away and boost it. They will want g g a fortune for it on its New York g g run, but don't bite too quick, g "Nice People," "While Satan g g Sleeps," "The Ordeal," "Human g g Hearts" and "Just Tony" are all g g good for the little fellows and will g g make money. BEN L. MORRIS, Temple theatre, g Bellaire, O. g g * * * g 1 BLOOD AND SAND, with Ro j g dolph Valentino. — Haven't run this g 8 one yet, but saw it screened. Have g g it booked for early showing. If g g their "41" carry enough of this type g §§ we will make money. — JACK TIL g g LER, Temple theatre, McCook, g 1 Neb. lltfHlllfflDm^ out fear if your patrons like westerns with punch and action. — C. B. Davis, Norwood theatre, Norwood Ohio. — Neighborhood patronage. F. B. O. In the Name of the Law, with a special cast. — Cannot speak too highly of this picture. 100 per cent above the average. Not one complaint. Praises all over town. Ran it two days to a mixed local and out-of-town audience. The best box office bet this year and the beauty is that the picture will back it up. That's what counts, the future, Boys. Grab this one. You can't go wrong. — Wm. C. Mclntire, Rose theatre, Burlington, N. C. — General patronage. In the Name of the Law, with special cast. — First-class picture. Exploitation stunts unlimited. Don't depend on title to get them in. Put this one over by exploiting local police department. Stood them out for three days. Patrons well pleased. — Henry Haag. Rialto theatre, Wyandotte, Mich. My Dad, with Johnnie Walker. — Pretty fair, but some of the sob stuff fails to get over. Not a special. — Martin W. Operle, Armory theatre, Ste. Genevieve, Mo. — Neighborhood patronage. My Dad, with Johnnie Walker. — Here is another one sure to please. Just running over with box office value. Wonderful paper. A picture sure to be liked by everyone. However, not as big as In the Name of the Law. — Wm. C. Mclntire. Rose theatre, Burlington, N. C. — General patronage. Boy Crazy, with Doris May. — This is the best thing this star has done since 23y2 Hours Leave. Did a wonderful business. Book it. — W. A. Burke, Lyric theatre. Beckley, W. Va. — Neighborhood patronage. Coleen of the Pines, with Jane Novak. — Pretty good. Above the average and the film was new. This was better than a program picture. — Martin W. Operle. Armory theatre, Ste Genevieve, Mo. — Neighborhood patronage. Eden and Return, with Doris May. — A very silly, trashy little playlet " that amused, but at the end did not set well. — Giacoma Brothers, Crystal theatre. Tombstone, Ariz. — General patronage. The Sting of the Lash, with Pauline Frederick. — One of the best pictures ever played in my house. A western that absolutely can be boosted to the limit. — J. A. Holmes, Arcade theatre, Holtville. Cal. — Neighborhood patronage. The Swamp, with Sessue Hayakawa.— Good program picture. Simple "storv like lots of others.— George C. Starkey, Opera House, Montour Falls, N. Y. — Neighborhood patronage. The Stealers, with a special cast. — A picture worthy of showing in any theatre and should do well. Will please the majority. It's somewhat on the order of The Miracle Man. — G. W. Johnson. Mystic theatre, Marmarth, No. Dak. — General patronage. So Long, Letty, with special cast. — Pleased the best crowd I have had for six weeks. A good comedy-drama. — Austin A. Torrance. Peerless theatre, Lebo, Kansas. First National Smilin' Through, with Norma Talmadge. — I presented this picture August ,'i-4 to most appreciative audiences^ who still talk about it and say, "It is the best yet." The pleasure produced by such a picture is not evanescent, but after one has seen it he can lie awake at night thinking it all over again, and be glad he lived long enough to see it It makes an exhibitor love his business; it makes the operator proud of his job and surely the beautiful star must be the happiest woman alive. Yes, the people, everywhere, want the good pictures. — Mrs. W.