Exhibitors Herald (Jul-Sep 1922)

September 16, 1922 EXHIBITORS HERALD 71 ones. — Harry Van Noy, Starland theatre, Anderson, Ind. — Neighborhood patronage. To a Finish, with Charles Jones. — Good picture. Drew fair crowd and gave satisfaction.— W. L. Douglas. Strand theatre, Newman Grove. Neb. — Small town patronage. A Stage Romance, with William Farnum. — Not liked by the younger set. Too ancient. Film very dark all way through. Had a few compliments, but by elders. Why exchanges will slip bad prints on us little fellows is hard to understand. You never see bad or dark prints in the big houses in the cities. But it is eventually their loss as well as ours. — L. A. Guessaz, Palm theitre, St. Cloud. Fla. — Neighborhood patronage. Chasing the Moon, with Tom Mix. — Not by any means up to the usual Mix pictures, but as usual filled the house. Tom is one of the very best drawing cards on our list. — L. B. Anderson. Lyric theatre. Bainbridge, N. Y. — Small town patronage. A Connecticut Yankee, with a special cast. — Good picture, but did not draw like it should have. — Heal & Davison. Sterling theatre. Superior. Neb. — Neighborhood patronage. What Love Will Do, with Johnnie Walker and Edna Murphy. — Did not hold interest. Would pass this up as there are enough good shows on the market without booking pictures that are poor and that hurt business. — G. W. Johnson. Mystic theatre, Marmarth. N. D. — General patronage. Sky High, with Tom Mix. — Beautiful Grand Canyon scenes, together with some excellent trick photography, puts this over in excellent style. Mix always good, and this one is no exception. — J. C. Jenkins, Auditorium theatre. Neligh. Neb. Over the Hill, with special cast. — Ran this for four days at 55 cents last winter. Packed them in. Ran it three days this time at 35 cents, to poor business. Very unusual, and a good picture. — Howard Haight. Orpheum theatre. Livingston. Mont. — Neighborhood and transient patronage. The Broadway Peacock, with Pearl White. — Fair picture, but Pearl does not draw here. No comments. — W. L. Douglas, Strand theatre. Newman Grove. Neb. — Small town patronage. Queen of Sheba, with a special cast. — You can lead a small town horse to water, but danged if you can make him drink. — V. G. Bollman, Castalia theatre. Castalia, la. — Small town patronage. Thunderclap, with a special cast. — Race horse stuff. If they like this kind you might get by. Did not draw here. — Heal & Davison, Sterling theatre. Superior, Neb. — Neighborhood patronage. Trailin', with Tom Mix. — Fine picture. Mix always gets out these hot nights. — J. J. Felder. Clinch theatre. Frost Proof. Fla. — Transient and neighborhood patronage. To a Finish, with Charles Jones. — The public don't seem to take to the fact that they are now calling him Charlie. They want Buck. Good play, well acted. — F. J. O'Hara, Community theatre, Elgin, Neb. — General patronage. A Connecticut Yankee, with a special cast. — Good comedy produced on large scale. Raised my prices, but failed to get the business. Picture is worth an advanced admission. — A. J. Sass. Star theatre. Willow Springs, Mo. — Small town patronage. Jackie, with Shirley Mason. — Shirley is a good drawing card here. Play well acted. Good picture. Patrons pleased. — Rignt. And | Welcome to Trie Circle | | Enclosed find check for subscrip g m tion for one year. As I understand B s it this entitles me to a BOX OF § 1 FICE RECORD. m I think this is the best offering J jj any concern (either film or pub j ■ lishing company) has given the — 1 exhibitors, and this book condenses _ = it until it is no trouble to find what g j| you want. ■ Sometimes when I want to find j| something I would get all my j J books down and look them through E until I would find what I wanted, §j and it was worth it, but this is J g much better. EDWARD LINDSEY. Lindsey theatre, Industry, I1L B F. J. O'Hara. Community theatre, Elgin, Neb. — -General patronage. Straight From the Shoulder, with Charles Jones. — This one is a little old, but we thought it about the best Jones we ever run. It certainly does a fellow good to see his crowd get real enthused over a picture, and this one does the business. The scene in the church when "Buck" makes the roughnecks attend service, is great. — V. G. Bollman, Castalia theatre, Castalia. Ia. — Small town patronage. Desert Blossoms, with W illiam Russell. — Just a good program picture. Russell draws fairly well here. — F. J. O'Hara. Community theatre. Elgin, Neb. — General patronage. Goldwyn When Romance Rides, with a special cast. — This picture was well liked here. — C. Malphurs, Dreamland theatre. High Springs. Fla. — Small town patronage. Come on Over, with special cast. — This picture is a very good box office attraction. Pleases any patronage and I play to Polish. This company is sure putting out prints in poor condition. — R. H. Stubbs, Home theatre, Detroit. Mich. Yellow Men and Gold, with a special 1 The Column 1 Gets Longer Every Week | j Be sure to send me one of the H M second numbers of the BOX OF ^ 1 FICE RECORD. s When I open each new edition ■ M of the HERALD I look for the m 1 "What The Picture Did For Me" j pages first and depend greatly on fj j reports before I book a big feature. ■ 3 I wish there were more reports jj jj on Independent service pictures, g MRS. J. W. MOORE, Lyric theatre, St. Charles, Mo. jj cast. — Real melodrama which seemed to please a Saturday audience all right. — Raymond Gear, Mayflower theatre. Florence. Kan. — General patronage. The Wall Flower, with a special cast. — A good program picture, but was not as good as I expected. It is not in a class with Dangerous Curve Ahead. — C. Malphurs. Dreamland theatre. High Springs, Fla. — Small town patronage. Watch Your Step, with a special cast. — Can't beat it unless you gc into the specials. It's a business builder and one you can't afford to miss. Boost it strong. It's very pleasing. — T. C. Jenkins. Auditorium theatre, Neligh, Neb. The Invisible Power, with a special cast. — A good heavy drama from start to finish. Good acting by the entire cast and a picture that should please 90 per cent of the patrons. Drew well. — A. E. Rogers. Temple theatre. Dexter. N. Y. — Neighborhood patronage. Guile of Women, with Will Rogers. — Rogers' most unsatisfactory picture. Failed to please. — Giacoma Brothers, Crystal theatre, Tombstone. Ariz. — General patronage. Come On Over, with a special cast. — A fine picture. Superfine in Irish communities.— Jack Tiller. Temple theatre, McCook, Neb. — General patronage. Dangerous Curve Ahead, with a special cast. — I don't consider this one a real special, although it's a good picture. Pleased my patrons at popular prices. — C. H. Simpson, Princess theatre. Millen, Ga. — General patronage. Scratch My Back, a Rupert Hughes production. — Good. Pleased 90 per cent. —A. C. Betts, Powers theatre. Red Creek. X. Y. — Small town patronage. Beating the Game, with Tom Moore. — A fair program picture. However, nothing extra. It will go all right and cause no kicks. Neither will it cause very many compliments. — Elbert I. Ccnroe, Conroe's Playhouse. Conroe, Tex. Wet Gold, with a special cast. — Yery good picture and held interest all the way through. — W. L. Douglas. Strand theatre. Newman Grove, Neb. — Small town patronage. A Voice in the Dark, with a special cast. — A corking good story that holds interest. — Giacoma Brothers. Crystal theatre. Tombstone, Ariz. — General patronage. Officer 666, with Tom Moore. — Good program picture. I find the old pictures much better than the new ones. I suppose the star was working for a salary when he made this one. Better put them all back on salary. — C. H. Simpson. Princess theatre. Millen. Ga. — General patronage. Honest Hutch, with Will Rogers. — Not up to Rogers' standard. Failed to give satisfaction as he usually does. Fewer and better pictures is right. — Will L. Beebe. Candor theatre, Candor, N. Y. — Small town patronage. The Poverty of Riches, with a special cast. — This is as good a film as I have shown in many moons. My patrons were free with their approval. Goldwyn as a rule has a very fine bunch of program pictures and all stand up in my town. — Elbert I. Conroe, Conroe's Playhouse. Conroe. Tex. The Penalty, with Lon Chaney. — Very good picture. Acting wonderful. Many good comments. — W. L. Douglas. Strand theatre. Newman Grove, Neb. — Small town patronage. Going Some, with special cast. — Fine. I guess they ?11 liked it. the way they