Exhibitors Herald (Jul-Sep 1922)

September 16, 1922 EXHIBITORS HERALD 73 both days, or I would have done a wonderful business. Film not very good. — Mrs. W. M. Kimbro, Greenland theatre, Greensboro, Ga. — General patronage. Turn to the Right, w ith a special cast. — Brother Exhibitors, it you have not used this production, secure it at once, and don't be afraid to advertise it to the skies. It is to be regretted that such films cannot be previewed by an exhibitor. My patrons are still talking about this picture. I regret that I did not advertise this picture more, as it pleased my patrons 100 per cent. There was not one dissatisfied patron. — Edwin Lake, Lake theatre, Baker, Mont. — General patronage. Hate, with Alice Lake. — Good picture. Many favorable remarks. — Heal & Davison, Sterling theatre, Superior, Neb. — Neighborhood patronage. Peacock Alley, with Mae Murray.— Here is one that went over big for two days at advance prices and pleased them all. Did not hear any complaints at all so it must be a 100 per cent production when my patrons don't kick. Some business. Good advertising lobby. Sixes. — A. Kitchell, Dixie theatre, Russellville, Ky. Peacock Alley, with Mae Murray. — A dandy program picture and one that will please. Drew good.— Paul Krause, Pastime theatre, Detroit. Mich. Peacock Alley, with Mae Murray; Conquering Power and Turn to the Right, Rex Ingram productions. — Buy the block. Not a dead one in the lot. Best group buy of the season. — Piper's Opera House, Virginia City, Nev. Peacock Alley, with Mac Murray. — Book this one and boost it. It's a big production and will please nearly all. Rental price a little high, which is only fault, as picture pleases and admission price held them back. — G. W. Johnson, Mystic theatre, Marmarth, N. D. — General patronage. The Conquering Power, with a special cast. — A picture that held the interest to the "hooked-on" END. Just a few more feet of film and the spectators would have sung the praises of the exhibitor who presented such a wonderful picture, but they came out shivering as if they had been plunged into a pool of ice water. Within the past few weeks I have used Turned to the Right, Camille, Fascination and The Conquering Power, and not one film was in good condition. It may be they who sent them out think film full of patches, which make misframes, and chopped-off ends are good enough for the small towns, but they are not good enough for my patrons. — Mrs. W. M. Kimbro, Greenland theatre, Greensboro, Ga. — Small town patronage. Peacock Alley, with Mae Murray. — This is another good picture and is entitled to lots of publicity, but I did not make any money on it, but no fault of the picture. This is a picture that needs special orchestra music to help with the dance scenes. — Edwin Lake. Lake theatre, Baker, Mont. — Goneral patronage. Hate, with Alice Lake. — Fairly good picture, but Alice doesn't make a very good pony, and we can't see her at all from now on. The story is good but star and photography poor. — E. Gailey, Crystal theatre, Wayne, Neb. — General patronage. Camille, with Nazimova. — Beautiful picture, sad ending and all. — Piper's Opera House, Virginia City, Nev. The Hole in the Wall, with Alice Lake. — This in my opinion is a fine picture. Will greatly interest those interested in spiritualism. Could not hear a sound through the whole show. Many good comments.— Ralph R. Gribble, Grand theatre, New Hamburg, Ont, Can. — Neighborhood patronage. Turn to the Right, with a special cast. — Rex Ingram directed this picture and it's one of the best pictures of the year. Everybody that saw the picture raved about it. Second day better than the first. — W. A. Burke, Lyric theatre, Beckley, W. Va. — Neighborhood patronage. Camille, with Nazimova. — This offering seemed to please about half and half, the principal objection being that Nazimova "had her picture taken too often." I do not think we should criticize such a wonderful actress and tell her what she should not do, because she knows her business a great deal better than we do, but somehow the patrons will say what they think. The film was very poor and while "The End" was hooked on, the real end was missing. A small town patron likes to see a "fade-out" as well as the city patron does, and is entitled to it. — Mrs. W. M. Kimbro, Greenland theatre, Greensboro, Ga. — General patronage. pniiHMiH | Impossible, But Happily Unnecessary | H I have just sent in my check for jj subscription.. Send me the BOX 1 g OFFICE RECORD. | I want to say to you of the s 1 HERALD that it is almost im jj jj possible to run a theatre without g Ej this magazine, in a town away jj g from the exchanges at least. The S U reports give one confidence to g boost or not to boost a certain pic H g ture, when and how to buy. H We soon learn to follow a cer m g tain number of exhibitors that we jg g know are honest one way or the g Z: other and do not judge from box : jj office only. I might mention Chas. 1 r: H. Ryan of Chicago, Mr. Jenkins jj jj of Neligh, Neb., H. J. Longaker, g g Bert Norton, Fred S. Meyer, as g B having good judgment on pictures, g 3 If I stay in business I will take 1 the HERALD. 3 If I don't stay in business I will take it anyway. HARRY PACE, Rialto theatre, S Pocahontas, la. g liiiHin^^ The Fourteenth Lover, with Viola Dana. — Good comedy picture. Pleased all. Viola Dana goes good here. — H. G. Schmidt. Palace theatre, Long Pine, Neb. The Four Horsemen, with special cast. — A word to those who have only shown this at $1.50 top. There are many waiting to see this at 40 cents. At least that was our experience, as we did well for four days, second run. — Sterling theatre. Greeley, Colo. — Family patronage. The Fourteenth Lover, with Viola Dana. — This little star is hard to beat when shown in pictures like this. Much better than previous efforts. Book it. — ■ G. W. Johnson. Mystic theatre. Marmarth, N. D. — General patronage. Alias Ladyfingers, with Bert Lytell. — They won't rotten egg you nor hand you any bouquets on this one. If you have it booked, play it, but don't holler too loud or you might wake up the baby. Bert has played in better ones, also in worse. — J. C. Jenkins, Auditorium theatre, Neligh, Neb. Alias Ladyfingers, with Bert Lytell.— A good program picture. Has a climax that leaves them with a good taste in the mouth. — E. V. Poore, Bon Ton theatre, Froid, Mont. — Neighborhood patronage. The Fourteenth Lover, with Viola Dana. — Everybody likes Dana, and after you see this one she has more than fourteen lovers. Metro is O. K. all the time. — Manager Gray, Union Hall theatre, Searsport, Me. The Four Horsemen, with special cast. —A great picture, high priced, but it will make money for you if your patrons are of the higher type and can understand "t. A great moral lesson. Play it if you can. — L. L. Connor, Victory theatre, Cambridge, X. Y.— Neighborhood patronage. The Silver Lining, with a special cast. — Tlu print was so dark it could hardly be seen. This spoiled the picture, as one could not get the run of the story at all. Have read many comments in the Her.u.u favorable to this picture and the prints other exhibitors received must have been different from the one I received or else I do not see how they could possiblv nave praised the picture. If you have this bought be sure and write your exchange in relation to dark print.— George C. Starkey. Opera House. Montour Falls, N. Y. — Neighborhood patronage. Paramount If You Believe It, It's So, with Thomas -Ucignan. — Very, very fine. Urge your patrons to come in time to see it from the start. Don't overlook the tie-up possibilities, especially with your Chamber ot Commerce, or any civic endeavor. Boost U strong.— Sterling theatre, Greeley, Colo. — Family patronage. The Young Diana, with Marion Davies. —The popularity of the star, combined with cooler weather, resulted in a good week's business. — Samuel Harding, Liberty theatre, Kansas City, Mo. Our Leading Citizen, with Thomas Meighan.— Very pleasing entertainment. Extreme heat prevented any worthwhile business. While there isn't much to story or plot, this offering is a splendid one and a decided credit to the Paramount program. Should find room at any theatre. — Fred S. Meyer, Palace theatre, Hamilton, O. — General patronage. The Loves of Pharaoh, with a special cast. — Business of a most satisfactory nature was done throughout the week. Hot weather failed to decrease the number of patrons. The picture is gorgeous in setting, spectacular thrills, and through all the magnificence is an appealing love story with a genuine new beauty as heroine. Exploitation: billboards, windowcards, unusual newspaper advertising and a very attractive lobby dressed up in strictly Egyptian style. — William Noble. Capitol theatre. Oklahoma City, Okla. The Young Diana, with Marion Davies. — Lavish? Yes. Cost money? Plenty. Punch? Very little more than is usual with Davies. Small towns will do well to steer clear of it unless you made money on Enchantment and Beauty's Worth. — Sterling theatre, Greeley, Colo. — Family patronage. The Man Unconquerable, with Jack Holt. — Not exactly what our patrons wanted or expected, but a good picture. Holt is a real actor and worthy of being starred in productions worth while. — Fred S. Meyer, Palace theatre, Hamilton, O. — General patronage. The Woman Who Walked Alone, with Dorothy Dalton. — Good picture. Many fine comments. Advertising: newspaper, billboards. — Harry Van Nov, Riviera