Exhibitors Herald (Jul-Sep 1922)

Page scan 0001090 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001090
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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74 EXHIBITORS HERALD September 16, 1922 LEAH BAIRD and Teddy, the famous Sennett dog, in a typical scene from "When Husbands Deceive," written by Miss Baird and being distributed by Associated Exhibitors. theatre, Anderson, Ind. — Neighborhood patronage. The Dictator, with Wallace Reid. — Walter Long takes the cake, but that makes it no less a very amusing vehicle. Not much to it, after all is said and done, but where Reid is liked this one will please them immensely. — Sterling theatre, Greeley, Colo. — Family patronage. Back Pay, a Cosmopolitan production. — A pleasing picture, well produced, but business no good. — Raymond Gear, Mayflower theatre, Florence, Kan. — General patronage. Saturday Night, A Cecil B. DeMille production. — A splendid picture with a very pleasing moral. Not up to DeMille's other productions, but it will satisfy.— W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. The Man Unconquerable, with Jack Holt. — For South Sea island rough and ready stuff this is a winner. Best Jack Holt by far, though we are just as confident of While Satan Sleeps. Many more like The Man Unconquerable with Holt and he'll be a winner. — Sterling theatre, Greeley, Colo. — Family patronage. North of the Rio Grande, with Jack Holt. — Program attracted very good crowds, with hot weather apparently keeping few away. — William Noble, Kialto theatre, Oklahoma City, Okla. Moran of the Lady Letty, with Dorothy Dalton. — A very ordinary picture with Valentino the real star. Just fair business. Many better pictures half the price. — L. B. Anderson, Lyric theatre, Bainbridge, N. Y. — Small town patronage. The Ordeal, with Agnes Ayres. — Go easy on this one. Strictly a program picture and the market is full of others they would rather see that leave a belter taste for more in your patrons' mouths. — Sterling theatre, Greeley, Colo. — Family patronage. Her Husband's Trademark, with Gloria Swanson. — Extremely poor business, although I paid special price for this. Would not class it as big. Gloria's gowns help to put it over with the ladies. — E. A. Baradel. Queen theatre, Lake Village, Ark. Back Pay, a Cosmopolitan production. — Good program picture and one that will please. Drew very good. — W. Barylski, Premier theatre, Detroit, Mich. Wealth, with Ethel Clayton. — Here's a dandy program picture. Heard a good many favorable comments on this one. Business only fair. — A. Mitchell, Dixie theatre, Russellville, Ky. The Green Temptation, with Betty Compson. — Cannot class this as a special; but a good and interesting story, well produced. Business average. — Raymond Gear, Florence, Kan. — General patronage. Is Matrimony a Failure? with a special cast. — A very splendid comedydrama. Light entertainment and suitable for any audience. Well directed and well photographed. — Clark and Edwards, Palace theatre, Ashland, O. — Neighborhood patronage. Three Live Ghosts, with special cast. — Fine story and cast in a well directed picture that pleases all. — L. M. Zug. Rialto theatre, Jerome, Idaho. — Neighborhood patronage. Three Live Ghosts, with special cast. — Some exhibitors rave over this, but I failed to find what the raving was all about. The title killed the picture for me and, as a result, didn't make film rental. Didn't appeal to those who did see it. — E. A. Baradel, Queen theatre, Lake Village, Ark. — Small town patronage. Travelin' On, with William S. HartHart is losing out. His pictures don't seem to have the stuff they used to have. — J. A. Holmes, Arcade theatre, Holtville, Calif. — Neighborhood patronage. Her Own Money, with Ethel Clayton. — Miss Clayton as usual interprets the young matron part in a satisfactory manner. While the story is unreasonable and improbable, it pleases as a program offering.— E. A. Baradel, Queen theatre. Lake Village, Ark. White Oak, with William S. Hart — First-class Hart picture. Draws and pleases. Complete in every detail. — Clark & Edwards, Palace theatre, Ashland, O. — Neighborhood patronage. Boomerang Bill, with Lionel Barrymore. — A very appealing picture. The work of the entire cast is good; that of the star exceptionally so. Story and continuity so good that it seems as though many of the long subtitles are unnecessary.— E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. The Sheik, with Rodolph Valentino and Agnes Ayres. — This holds the record here for attendance, gate receipts and profit. 1 started advertising about eight weeks before I ran it with a few six and three sheets around town and had the whole community on their toes waiting for it. Stood them out for two nights. It will make good anything you claim for action, acting and settings. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. Deception, with special cast— This is too old in styles and action. It's a foreign picture, so lay off. They never please here. — H. G. Schmidt, Palace theatre, Long Pine, Neb. — Neighborhood patronage. Love's Boomerang, with special cast. — Very ordinary. Evidently another of Paramount's foreign-made products. I have the first of these yet to run and please my patrons.— E. A. Baradel, Queen theatre, Lake Village, Ark. Bought and Paid For, with Jack Holt. — Strong drama, good in every respect. Though Holt, Ayres and Hiers are all popular with my patrons, this picture did poor business, so evidently the class of story is to blame. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. The Great Moment, with Gloria Swanson. — Very good. Milton Sills does some very splendid work in this picture. To our way of thinking Milton Sills is one of the very strongest men in pictures today. — Clark & Edwards, Palace theatre, Ashland, O. — Neighborhood patronage. The Ordeal, with Agnes Ayres. — So far as we are concerned, Agnes Ayres is a dead one. My patrons cannot see her and I am beginning to agree with them. She is all right as support, but as a star, she simply is not there. — E. A. Baradel, Ace theatre, Lake Providence, Ark. Experience, with Richard Barthelmess. — A good show of its kind, but it isn't the popular kind. Too bad it isn't.— K. J. Uglow, Strand theatre, Whitewater, Wis. — Small town patronage. The Call of Youth, with a special cast. — Just fair. — C. A. Kelley, Rex theatre, Custer City, Okla. — Small town patronage. The Kentuckians, with Monte Blue. — Very interesting with beautiful exteriors and good southern atmosphere. All comments favorable. — Crosby Brothers, Lily theatre, Buffalo, N. Y. — Neighborhood patronage. Paying the Piper, with a special cast. — Pleased big business. Held interest from start to finish. — Giacoma Brothers, Crystal theatre, Tombstone, Ariz. — General patronage. At the End of the World, with Betty Compson. — A darn good high-class picture, story, direction and superb photography. Here is one you don't nave to sneak out on just before the show is over. — E. Gailey, Crystal theatre, Wayne, Neb. — General patronage. White and Unmarried, with Thomas Meighan. — Went over good. Meighan well liked here and pictures like this make friends for us both. — Crosby Brothers, Lily theatre, Buffalo, N. Y. Just Around the Corner, a Cosmo