Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001092
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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76 EXHIBITORS HERALD September 16, 1922 TWO SCENES from "Garrison's Finish," an Allied Producers and Distributors Corporation feature starring Jack Pickford. United Artists will distribute it. lent for real hot weather. Did nice business at regular prices. — A. J. Sass, Star theatre, Willow Springs, Mo. — Small town patronage. Nanook of the North, witli a special cast. — Not a drawing card. W hile very interesting to some, others will walk out on it. Bear in mind it is educational, of a very high order, and do not dare to advertise that or they will all stay away. Pictures the life of the Eskimo in the Far North. — A. R. Anderson, Orpheum theatre, Twin Falls, Idaho. — Neighborhood patronage. The Sage Hen, an Edgar Lewin production.— A wonderfully good Western picture with a new appeal — mother devotion— in this class"of story. It brought good business and pleased much. — Ben L. Morris, Elk Grand theatre, Bellaire, O. — General patronage. Play goers The Ruse of the Rattler, with J. P. McGowan. — A good clean western. Not much shooting. It will please 100 per cent. — Ed J. Fuchs, Opera House, Marion, Wis. — Neighborhood patronage. Anne of Little Smokey, with special cast. — Average program picture that pleased about 60 per cent. — A. A. Neese, Beatrice theatre, Haw River, N. C. — Neighborhood patronage. Realart South of Suva, with Mary Miles Minter. — Good. Something out of the ordinary. A good matinee put them in for the night. People pleased. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Bobbed Hair, with Wanda Hawley. — A comedy drama that about holds an average with the productions in which Miss Hawley has appeared. — Tom Foster, Star theatre, Stanley, Wis. — General patronage. South of Suva, with Mary Miles Minter. — South Sea Island without a fist fight, our idea of a fizzle. If you have a discriminating audience keep away from it. This is only for those who want to give benefit of the doubt to our judgment. — Sterling theatre, Greeley, Colo. — Family patronage. A Game Chicken, with Bebe Daniels. — A comedy drama in which Miss Daniels appears at her best. Can be depended upon to satisfy. — Tom Foster, Star theatre, Stanley, Wis. — General patronage. Moonlight and Honeysuckle, with Mary Miles Minter. — A very good picture. A little short but it contains a good punch and comedy and that is what they come for. — R. B. Gillette, Milford theatre, Greene, N. Y. — Neighborhood patronage. The Truthful Liar, with Wanda Hawley.— Dandy program feature. Ran it with a Torchy comedy and pleased 100 per cent. — L. M. Zug, Rialto theatre, Jerome, Idaho. — Neighborhood patronage. Dawn of the East, with Alice Brady. — Good settings. Photography rotten. Poor story. Producers ought to be ashamed to show a Chinese trying to sing "The Star-Spangled Banner," especially with the Chinese chop suey added to the words of the song. — W. M. Roob, Grand theatre, Port Washington, Wis. — Neighborhood patronage. First Love, with Constance Binney. — The lesson taught in this production goes into your anatomy and Miss Binney, when she finally awakens to the fact that she was deceived by a masher, finishes with a bang. — C. B. Davis, Norwood theatre, Norwood, Ohio. — Neighborhood patronage. Midnight, with Constance Binney. — A fair program offering well up to the average of the features in which this star has appeared. — Tom Foster, Star theatre, Stanley, Wis. — General patronage. Sel zmck A Woman of No Importance, with a special cast. — About the best and truest story we have ever had. Pleased 100 per cent. Playing return date. Can't say enough for it. — L. M. Hagedom, Metropolitan theatre, Pittsburgh, Pa. — Neighborhood patronage. Under Oath, with Elaine Hammerstein. — Very good picture with a good star. The best story given her in quite a while. — Martin W. Operle, Armory theatre, Ste. Geneveive, Mo. — Neighborhood patronage. Reported Missing, with Owen Moore. — Excellent picture and one that will please them. Drew very good in hot weather. — J. C. Sellers, Iris theatre, Detroit, Mich. Evidence, with Elaine Hammerstein. — A picture that is good as anybody wants to see and better than they expect. It satisfies and makes new friends for you. — Elbert I. Conroe, Conroe's Playhouse, Con roe, Tex. Reported Missing, with Owen Moore. ■ — A good comedy picture that gave good satisfaction. The only fault is that the film rental is too high for small towns. It certainly is a dandy picture. You will make no mistake by booking it. — E. L. Graef, Opera House, Hortonville, Wis. — Small town patronage. A Woman of No Importance, with a special cast. — Business good. Picture fair. — William Noble, Criterion theatre, Oklahoma City, Okla. Why Announce Your Marriage? with Elaine Hammerstein. — Ran this comedy drama with Harold Lloyd's three reeler "Never Weaken." Made a crackerjack all fun and nonsense program and was well received by good Friday and Saturday night crowd. — P. G. Vaughan, Royal theatre, Lee's Summit, Mo. — Neighborhood patronage. Why Announce Your Marriage? with Elaine Hammerstein. — Best comedydrama in a long time. Pleased everyone. Unusual story told by an excellent cast. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. The Referee, with Conway Tearle. — Very good. Plenty of action, to fair Saturday business on hot night. — W. M. Roob, G rand theatre, Port Washington, Wis. — Neighborhood patronage. Channing of the Northwest, with Eugene O'Brien. — A first-class northwestern picture. We need more along this line. Capacity house. — Edw. Werner, Windsor theatre, Canton, O. — Neighborhood patronage. The Fighter, with Conway Tearle. — Very good picture. Far above the ordinary program picture. — W. A. Burke, Lyric theatre, Beckley, W. Va. — Neighborhood patronage. Reported Missing, with Owen Moore. — Tom Forman should be billed as the star in this one. He is the whole show, and some show, too, believe me. If your town likes to laugh, yell and whoop, then get this one. It's all good and the last two reels are a knockout. Nail the seats down tight. — P. G. Vaughan, Royal theatre, Lee's Summit, Mo. — Neighborhood patronage. Under Oath, with Elaine Hammerstein. — A very good picture. Everybody well pleased. Good business prevailed. — William Noble, Criterion theatre, Oklahoma City, Okla. Why Announce Your Marriage? with Elaine Hammerstein.— A very good picture. The work of Arthur Housman exceptionally good as a society sot. Drew well for me. — Crosby Brothers. Lily