Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001094
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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78 EXHIBITORS HERALD September 16, 1922 EVERY woman in America is interested ,in "OTHER WOMEN'S CLOTHES," and •8o per cent, of motion picture audiences are women. This is one of the considerations that prompted the following big theatres to book Hugo Ballin's newest picture success, "OTHER WOMEN'S CLOTHES," starring winsome Mabel Ballin in one of the season's most enthralling society dramas: GOODWIN THEATRE Newark BARBEE S LOOP THEATRE Chicago WASHINGTON THEATRE Dallas ORPHEUM THEATRE Detroit THE HIPPODROME San Francisco BLUE MOUSE THEATRE Baltimore 'WALNUT THEATRE LoOisville STRAND THEATRE Akron ISIS THEATRE Grand Rapids AMERICAN THEATRE Troy. N. Y. MAJESTIC THEATRE Wilmington. Del. STATE THEATRE Sacramento Here arc a dozen successful exhibitors whose leadership you can well afford to follow They recognized the exhibition values in OTHER WOMEN'S CLOTHES by booking it for first-run in their territories. WILLIAM DESMOND and Laura LaPlante being filmed in a scene for "Perils of the Yukon," Universal's latest educational chapter-play. say good program picture. — L. M. Hagedom, Metropolitan theatre, Pittsburgh, Pa. — Neighborhood patronage. The Scrapper, with Herbert Rawlinson. — Women were afraid of it but we offered them their money back if not satisfied. They liked it, but film in a terrible condition. Better than many specials at five times the price. — Clark & Edwards, Palace theatre, Ashland, O. — Neighborhood patronage. Man to Man, with Harry Carey. — This one an extra good western. Carey popular here. Did a real good business two days. Can recommend to any house showing westerns. — O. J. Bryant, Thorsley theatre, Cedar City, Utah. — Small town patronage. Man to Man, with Harry Carey. — Harry Carey should be able to make seven or eight pictures as good, this year. This is what we should expect of program pictures. Very good. — K. J. Uglow, Strand theatre, Whitewater, Wis. — Small town patronage. The Bear Cat, with Hoot Gibson. — We were disappointed on this one. Very little entertainment value. Poorest Gibson picture we ever showed. Pleased about fifty per cent. — James Martin, Family theatre, Attica, N. Y. — Neighborhood patronage. Trimmed, with Hoot Gibson. — Good picture. — S. A. Hyman, Lyda theatre. Grand Island, Neb. — Transient and neighborhood patronage. Kissed, with Marie Prevost. — Another good one from Universal. Marie is delightful in this clever little farce. Sorry she's not in the 1923 program. — F. E. Sabin, Majestic theatre, Eureka, Mont. — Small town patronage. The Black Bag, with Herbert Rawlinson. — Not a dragging foot to it. Pleases 100 per cent. Universal is to be congratulated on the class of program pictures they are offering. In my humble opinion, they have the most consistent line if pictures of any and the pleasing part of it is they are not hoggish and ask for all your profits as some of the distributors in this territory are doing. — F. A. Baradel, Ace theatre, Lake Providence. Ark. Afraid to Fight, with Frank Mayo. — The best Mayo picture to date, -full of action tempered with the power of self control. Mother love and devotion to sister remarkably depicted. A gem of a picture. Wonderful fights. — C B. Davis, Norwood theatre, Norwood, Ohio. — Neighborhood patronage. The Black Bag, with Herbert Rawlinson. — As all Universals, it drew well and pleased. However, it was not as good as some we have had lately. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. Wild Honey, with Priscilla Dean. — Pleased 100 per cent. Priscilla Dean is always a drawing card here. — Neis & Dahl, Shadows theatre, Lodi, Wis. — Neighborhood patronage. A Wonderful Wife, with Miss du Pont. — Good program picture. Miss du Pont is very well liked here. Business good. — James Martin, Family theatre, Attica, N. Y. — Neighborhood patronage. The Man Under Cover, with Herbert Rawlinson. — I can't agree with the exhibitor who says there is nothing distinctive about this one. It's a brisk, snappy drama with a good cast and good acting, a new theme and a logical plot. I wish we always got as much for the money.— Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. The Scrapper, with Herbert Rawlinson.— Pleased well. All like Rawlinson here. Good, clean picture. — H. G. Schmidt, Palace theatre, Long Pine, Neb. The Scrapper, with Herbert Rawlinson.—Away above the usual program picture. We have paid five times more for many not so good. Touches of comedy that pleased our patrons. — Clark and Edwards. Palace theatre, Ashland, O.— Neighborhood patronage. Shattered Dreams, with Miss du Pont. — Keep away from this one. No plot, no art and no satisfaction. That's the trouble with a program contract, one good picture then two poor pictures.— R. B. Gillette, Milfred, theatre, Greens, N. Y. — Neighborhood patronage. Trimmed, with Hoot Gibson. — One of the star's best. Lots of action and comedy. The six's and photographs arc specially good. Drew well.— J. L. Tatie, Davison theatre, Detroit, Mich. Sure Fire, with Hoot Gibson.— Hoot is alvvavs good. A coming drawing card. Good play. Fine acting.— F. J. O'Hara, Community theatre, Elgin, Neb. — General patronage. The Man Under Cover, with Herbert Rawlinson.— A good program picture. A bunch of stuff stolen from The Son of Wallingford, the Vitagraph picture.— K. J. Uglow, Strand theatre, Whitewater, Wis. The Man Under Cover, with Herbert Rawlinson. — A fair program picture with a little comedy in it. Just ordinary and could not class as a good five reeler. Business poor for a Saturday night— lames Martin, Family theatre, Attica, N. Y. — Neighborhood patronage. The Fox, with Harry Carey.— Very weak. People expected more of this and were disappointed. In the sixth reel, m the distance, got one short flash of what looked like a concrete highway. How come? In those days?— Giacoma Brothers, Crystal theatre, Tombstone, Ariz.— General patronage. Desperate Trails, with Harry CareyFirst Carey in a long time and seemed to satisfy. Played this with first chapter of Robinson Crusoe and just made expenses.— G. F. Rediske, Star theatre. Rvegate. Mont.— Small town patronage. The Delicious Little Devil, with Mae Murray. — Business excellent. Book this one. It will make you money. — M. Golomb. Franklin theatre, Union Hill, N. 1. — Neighborhood patronage. HODKINSON P I C T II R E S