Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001096
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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80 EXHIBITORS HERALD September 16, 1922 liam Fairbanks. — A regular shooting gallery of the old type and those who were looking for shoot 'em up "meller drammer" got 100 per cent and then some. — E. A. Baradel, Queen theatre, Lake Village, Ark. — Small town patronage. Isobel (Davis), with a special castPatched the trailer about 16 times and the feature about 170 times. The worst I ever received a film. According to the box office receipts Isobel was not much of a picture, but personally I think it is a good program picture. — O. Trayer, Lyric theatre, Rugby, N. D. Where Is My Wandering Boy Tonight? (Equity), with a special castPicture gave good satisfaction and patrons all spoke well of it. The 24-sheet will get extra money. Drew good. — W. J. Shulte, Clay theatre, Detroit, Mich. The Unknown (Kipling), with Richard Talmadge. — This star was new to patrons but soon became popular. Have used all releases and expect to book them as fast as they come in. The beauty of it is you don't have to pay Fairbanks prices. — Mrs. J. W. Moore, Lyric theatre, St. Charles, Mo. A Western Demon (Pioneer), with Bill Fairbanks. — Drew very poor business for me despite the fact that people like Western stories here. Hot weather probably aided the box office report. — Howard Haight, Orpheum theatre, Livingston, Mont. — Neighborhood and transient patronage. Out of the Dust (McCarthy), with a special cast. — Did extra well on this picture as this sort of pictures goes well in this community. Pleased 90 per cent. — C. H. Lyman, Moon theatre, Spencer, Neb. — Neighborhood patronage. The Heart of a Texan (Steiner), with Neal Hart. — My patrons pronounced this the best western we have ever shown. If you want a real western, book it and boost it. — E. J. Milhon, Cozy theatre, Hazelwood, Ind. — Neighborhood patronage. The Milky Way (Western Ex.), with a special cast. — A very fair program picture. A comedy drama that pleased. A good clean picture. — W. J. Purcell, Fredro theatre, Detroit, Mich. When East Comes West (Canyon), with Franklyn Farnum. — This is a dandy western comedy drama. Pleased all. Something different in westerns. Better than the average westerns. Business off second night. — Wm. Thacher, Royal theatre, Salina, Kan. — General patronage. The Birth of a Nation (D. W. G.), a D. W. Griffith production. — Brought in those that didn't see it the first time and a few that had already seen it. Rental too high considering the age of the picture. Came out even after putting on a large advertising stunt. Also had 15piece band play a concert before the show. — G. F. Rediske, Star theatre, Ryegate, Mont. — Small town patronage. Serials The Whirlwind (Select), with Charles Hutchison. — Did not get to advertise the opening of the serial much on account of a little bawl up in my records. However, I got a fairly good crowd and am on the seventh episode and business getting better. So far the serial has been absolutely clean, interesting and has the patrons talking. I will class this serial Al so far. Believe it a grand success for any box office where they like excitement mixed with an interesting story. — Elbert T. Conroe, Conroe's Playhouse, Conroe, Tex. Breaking Through (Vitagraph), with Carmel Meyers. — One of the best serials I've ever shown, and that is saying a lot. You'll make no mistake in booking this, Lupino Lane in a scene from his new Fox comedy, "The Reporter." as it holds interest throughout. Good plot and story. Keeps 'em coming. — G. W. Johnson, Mystic theatre, Marmarth, N. D. — General patronage. Hurricane Hutch (Pathe), with Charles Hutchison. — Another good serial with plenty of action all the way. Made money with it. Hutchison takes a dare on nothing.— Rafael Corella, Capitol theatre, Calexico, Calif. — Transient and neighborhood patronage. Robinson Crusoe (Universal", with Harry Myers. — First chapter drew enough business to pay expenses. The crowd seemed well pleased with the first number. — G. F. Rediske, Star theatre, Ryegate, Mont. — Small town patronage. Hurricane Hutch (Pathe), with Charles Hutchison. — The best serial we have ever run. Everybody liked it— P. J. Burford, Princess theatre, Doniphan, Mo. — Neighborhood patronage. Robinson Crusoe (Universal), with Harry Myers. — This serial has not enough action. It is not holding up my regular serial night. I am sorry it is 18 episodes. Twelve would be enough. FIGURE IT OUT! If Will Nigh and only ONE star could make a box-office gold-mine like "SCHOOLDAYS" What can Will Nigh and TEN stars make ? Answer : "NOTORIETY" COUNT THE STARS. Maurine Powers Mary Alden Mona Lisa Ida Waterman Anders Randolf Rod La Rocque Geo. Hackathorne J. Barney Sherry Richard Travers Wm. H. Tooker Ready for Independent Release in September by L. LAWRENCE WEBER and BOBBY NORTH 1600 Broadway New York City — R. B. Gillette, Milford theatre, Greene, N. Y. — Neighborhood patronage. Robinson Crusoe (Universal), with Harry Myers. — No good for me after third reel. Saw it all. — Jack Teller, Temple theatre, McCook, Neb. — General patronage. Hurricane Hutch (Pathe), with Charles Hutchison. — This starts off the best of any serial I have had in years. Will report as it goes along. Photography fine. — Ralph R. Gribble, Grand theatre, New Hamburg, Ont., Can. — Neighborhood patronage. Hurricane Hutch (Pathe), with Charles Hutchison. — A fine, lively thrilling serial. Have just one more to run and then I start on White Eagle. Hope that is as good as this has been. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Small town patronage. The Timber Queen (Pathe), with Ruth Roland. — Have not completed this serial but find it a box office drawing card and I think it is Ruth Roland's best work. — Rafael Corella, Capitol theatre, Calexico, Calif. — Transient and neighborhood patronage. Short Subjects Aesop's Fables (Pathe). — Here is a short reel that shows a world of improvement since its inception. It's fine. Give them a trial and you'll be a regular customer. — F. E. Sabin, Majestic theatre, Eureka, Mont. — Small town patronage. Christie Comedies. — Entirely satisfactory.— W. D. Patrick, Cozy theatre, Florala, Ala. — Small town patronage. Pathe Playlets. — These reissued, reedited three reelers are good entertainment.— Austin A. Torrance, Peerless theatre, Lebo, Kansas. Selznick News. — A good news reel not filled up with foreign hokum, and is reasonable in price. — E. J. Milhon, Cozy theatre, Hazelwood, Ind. — Neighborhood patronage. Selznick News. — Good enough for my show. — W. D. Patrick, Cozy theatre, Florala, Ala. — Small town patronage. Urban Movie Chats (Hodkinson). — This is a bearcat of a single reel. Have run fourteen, and they are still eating them up. Best single reel I have ever been able to connect up with. — T. E. Edmundson, Lyric theatre, Grangeville, Ida. ■ — -Neighborhood patronage. Starland Review and Travelaughs (F. B. O.) — These both proved to be lemons in my house. The people disliked to see the 1-sheet displayed. — Howard Haight, Orpheum theatre, Livingston, Mont. — Neighborhood patronage. My Wife's Relations (F. N.), with Buster Keaton. — Did not draw, but an excellent comedy. Pictures should be bought on box office value instead of picture merit. — K. J. Uglow, Strand theatre, Whitewater, Wis. Free and Easy (Educational), with Jimmie Adams. — For slapstick this is hard to beat. Kept house in roar all the time. — P. J. Burford, Princess theatre, Doniphan, Mo. — Neighborhood patronage. The Stage Hand (Vitagraph), with Larry Semon. — Have contract for twelve Semon comedies, two reels each. Wish I had 100. They have increased my Fridays 40 per cent. Give them a trial. — R. B. Gillette, Milford theatre, Greene, N. Y. — Neighborhood patronage. My Wife's Relations (F. N.), with Buster Keaton. — Can't see anything exciting about Keaton comedies except the price. Too high. Comedy fair.— C. R. Sullivan, Fair theatre. Amarillo, Tex. — General patronage. Sawing a Lady in Half (C. B. CI—