Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001100
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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84 EXHIBITORS HERALD September 16, 1922 AUGUST RELEASES! McVICKERS THEATRE ORPHEUM MAJESTIC ORPHEUM-HENNEPIN EMPRESS THEATRE ORPHEUM ALHAMBRA " 7th STREET 44 CHICAGO WICHITA CHICAGO MINNEAPOLIS CHICAGO DES MOINES MILWAUKEE MINNEAPOLIS Lu-mi-nus installed electric signs and interchangeable attraction boards on these representative playhouses for August openings. To Be Released During September VIRGINIAN THEATRE, CHARLESTON, W. VA. TRIANON, Chicago's Million Dollar Palais De Danse CHICAGO VIRGINIA THEATER, FAIRMOUNT, W. VA. We build and install ELECTRIC SIGNS of all kinds. Installations under personal supervision anywhere in the United States. ELECTRIC SIGNS 1406 South Michigan Blvd. Chicago, 111. the stage has been acquired with spacious and well furnished dressing rooms provided. Add Ventilating System The new ventilating system was installed at a cost of $1,020. There are two suction and exhaust fans and a number of smaller fans. Many other improvements, too numerous to mention, have also been put into effect. The claim is now made for the Garden theatre that it is one of the most modern and beautifully appointed in the state — a feat accomplished at an expense of $12,000 and a thing that is thoroughly appreciated by the city's theatre patrons as the throngs that gathered in front of the box office for the first show testified. Remodel Theatre In Detroit At a Cost of $75,000 What will probably take its place among the largest remodeling .jobs of the season is the improvements being made to the Plaza theatre, Detroit, Michigan. The entire work will entail an outlay of $75,000 and when the task is completed the Plaza will be a virtually new theatre in every respect. A prominent feature on the program is the installation of a an entire new front to the theatre. In conjunction with this the building will be enlarged by two stores, five offices, and a bowling alley in the basement. A Kimball organ has been purchased at a cost of $25,000. New scenery has also been contracted for from the Twin City Scenery Company. The theatre will also boast a new Wayne generator set. The remodeling also includes many improvements to the interior of the theatre. It is expected that the work will be completed and the house opened some time in October. Produces Revenue The Post-Cammack theatre at Spring Green, Wis., owned by G. F. Post. This theatre is a source of income to its owner as is apparent from a study of the accompanying picture. The PostCammack theatre Spring Green, Wis., not only has several stores adjoining but above the playhouse are living accommodations. This view taken shortly after its completion early this year. Spring Green is a city of 3,000 population. The theatre has a seating capacity of 450, and is owned by G. F. Post. It is strictly modern and is beautiful as well as practical. Quincy, 111. — John C. Miller has acquired the Colonial motion picture theatre in Quincy.