Exhibitors Herald (Jul-Sep 1922)

September 16. 1922 EXHIBITORS HERALD 85 Theatre Construction News Exhibitors are invited to report to this department changes of ownership, new theatres planned, remodeling contemplated, openings, etc. New Projects Los Angeles, CaL — Roy L. Jones, 311 South Western avenue, will build a onestory theatre on Vermont avenue, between 75th and 76th streets. The structure will cost $40,000 and have a seating capacity of 450. * Elgin, 111. — Ralph Crocker is ready to start immediate work on the construction of his new theatre in Elgin. Jacksonville, Fla. — \Y. DroIIinger. manager of a skating rink in which he has been showing motion pictures, announces that the building will be entirely remodeled and made into a regular theatre which will be known as the Park. * Delphos, O. — Work has been started again on the theatre being erected by F. H. Staup and it is expected to complete the project bv Thanksgiving. * Suffem, N. Y. — Plans have been completed by Architect Eugene De Rose, 110 West 40th street. N. Y., for the new theatre building for Suffern Amusement Company. Bloomington, Ind. — Plans have been completed for the new theatre which H. L. Vonderschmitt will erect here by Shrouds, Stoner Company, 511 Tribune building. * Cincinnati, O. — A new theatre will be erected at 1905 Freeman avenue by Thomas A. Reilly. president of the Idlewild Amusement Company. Plans have been prepared by Rendige, Panzer & Martin. * Charleston, W. Va. — D. C. Shiarella is building a new theatre which will have a seating capacity of 1.200 to be known as the Virginian. Remodeling Bloomington, 111. — The Majestic theatre, after having been closed during a period of remodeling, has been re-opened. * Peoria, 111. — Charles Lee has acquired the lease of the Astoria theatre and after thoroughly redecorating and improving it will open it on September 20. * Columbus, O. — Charles H. Weidner, manager of the Colonial theatre, has announced that the Southern theatre, closed since Spring, will be remodeled and opened. * Canton, 111. — The Capitol theatre, re•opened on September 1 following installation of new seats, new projection machines and much other equipment. $12,000 was spent improving the playhouse. Chas. Kuchan is proprietor. Holyoke, Mass. — The church building at Chicopee, used as a theatre for the past two years, will be remodeled at a cost of $25,000 according to F. L. Frechette of South Hadley Falls, owner. Better Business for You Clear-cut films make satisfied customers. Satisfied customers bring more business to you. American Film Company Laboratories are film printing experts. A large organization of highly trained men jealously guard our reputation for excellence. \^ e give you better films at no greater cost. You owe it to yourself to give us a trial. Why not on your very next order? NEGATIVES STORED FREE WRITE FOR FULL PARTICULARS Developing Printing Tinting Toning Editing Titling Ordinary film reduced to American Standard Safety Size. (Absolutely fireproof film passed by all fire underwriters.) A Film printing capacity of one million feet weekly. AMERICAN FILM CO., Inc. Laboratories 6227 Broadway, Chicago, 111. and London, England SAMUEL S. HUTCHINSON, Pre*. American 10 Points QUALITY. Priau knows for brU-izzj izi :.: = -;:!i Expert iti5 trained by Tear* of experience, aalures highett quality prints obtainable. REPUTATION. Gained in 10 rear. :: ;rrt-~.:r.:: RESPONSIBILITY. A coacero of tuong financial standing. LOCATION. In tie proper geographical location, aasmriag quick deliyery anywhere. EQUIPMENT. AH of the molt modem obtainable. CLEANLINESS. Within two blocks :' -m V.:::.;i2 Away froas din and dust. SAFETY. Plant approred by both city of Chicago ana Board of Fire Underwritera. PROMPTNESS. Accustomed to aenre exacting requirements. PRICES. Reasonable aid com petitrye. GUARANTEES. Write for oar unique guara-'*; zt quality work. nj Superior Music Increases Profits HO W influential appropriate, refined pipe organ and orchestra music is to successful film presentation is recognized. Almost without exception the great chain houses are offering the last word in musical appeal. The most prosperous exhibitors in the business depend not upon films, and house, more than upon the universal appeal of a splendid musical background. The Cremona Theatre-Organ represents the highest development in an instrument to properly meet the rigid requirements of the mo%-ing pic ure theatre. Its exclusive features assure reduced musical outlay and at the same time always elevate the reputation of your house. Where the Cremona is you have atmosphere, that intangible something that puts pictures across, always present, whether the screen portrays romantic Italy or the sand swept Sahara. Interesting details of the Cremona and how it is paying dividends for other exhibitors are yours for the asking. The Marquette Piano Co. Chicago. U. S. A ©rtmona {Theatre <£rgan