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American Releasing Corporation will distribute, beginning in October at the rate of one each week, fifty-two one reel pictures produced in the Holy Land and showing the actual scenes of every significant place mentioned in the Old and New Testaments. These are so assembled and titled that they eliminate every shred of doctrine, creed or preachment and they are embellished and beautified, with Prizma natural-color and otherwise, to make them both interesting and entertaining.
The time has arrived for the theatre-owners of America to begin a systematic endeavor to build up their businesses by creating new screen audiences. The body of people who will be drawn into theatres by these features are what may be termed the religious and educational forces of the nation.
presents
Of the Land
of the Cradle of Religious History
These amazing pictures will not be booked for private or public showings in any other places until the theatres of the country have had ample opportunity to present them as much as they wish.
We are positive that when these engrossing pictures are run in your theatres that every moral and religious factor in the country will recognize for the first time that there is a real desire on the part of exhibitors to be constructive in the selection of their programs.
We believe that the presentation of these productions will cause a reaction against censorship and the increased agitations
for Sunday closing. These pictures on your screen are an evidence of your good faith in making an endeavor to broaden the appeal of your theatre by catering regularly to the conservative, and best elements of your community or neighborhood.
The protection of theatres for a long period against any form of non-theatrical showing is granted by us because it will place in the hands of theatre-owners a subject that will do more to alleviate all of the destructive criticism of motion pictures and the theatres that show them than any single factor ever before known in this industry.
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RELEASING CORPORATION
In Canada: Canadian Releasing Corporation, Limited