Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001123
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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and Criticisms 2 Proofs positive that CThe L that Qhe Hexlngram Production of The Prisonei of Zenda is a picture no exhibitor can afford not to capture Here are the criticisms: Arthur James in the Moving Picture World— "A great attraction picture." Motion Picture News — "Bears all the earmarks of a million -dollar production." Moving Picture World — "Rex Ingram once more . . . has supplied the screens of the country with a moving picture achievement." Exhibitor's Herald — "'The Prisoner of Zenda' has several things in it that may make the famous quartet of 'Horsemen' look out for their blue ribbons." Morning Telegraph — " 'The Prisoner of Zenda' should occupy a place among our best photoplays." Picture Play — "Pure romance and enchantment." Film Daily — "A splendid box office, sure fire picture." Translated from Cine-Mundial — "Will win applause and profits." New York Sun — "Easily the peer of all romantic photoplays." New York Journal — "A good evening's entertainment." New York World— "Reflects credit upon its makers." New York Herald — "A very good one, making it worthwhile to fight one's way through the horde." Daily News — "A thrilling and well done picture ... it is distinctly worth while.' PICTURE HMEN of the APOCALYPS