Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001140
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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18 EXHIBITORS HERALD September 23, 1922 "Pictures Like This Justify The Motion Picture Industry" POST in The That's what Caroline Krum writes in the Chicago Tribune and continues: "Here is a picture it is a pleasure to recommend. It is the best thing I have seen on the screen in a long time. There is bound to be interest in a plot such as this if it is well done and this picture is. Guy Bates Post plays his double part splendidly. He believes in the value of intense, dramatic interpretation with the result that he holds the attention from beginning to end. He is supported by an excellently chosen cast. They are to be congratulated on their ability and cooperation. The direction is fine and the photography marvelous. I doubt if we can hope for anything better than this. It is pictures like 'The Masquerader' that justify the motion picture industry." Road showed 6 years to record crowds in every city and hamlet From the famous novel by Katherine Cecil Thurston and the stage success by John Hunter Booth. Directed by James Young A First National Attraction Masquerade? THE MOTION PICTURE TRIUMPH Richard Walton Tully's Production NOW Is Making Box Office History