Exhibitors Herald (Jul-Sep 1922)

20 EXHIBITORS HERALD September 23, 1922 jWARTIN J. QUIGLEY PUBLISHER &> EDITOR Published every Wednesday by Martin J. Quigley. Editorial and Executive Offices: 417 South Dearborn street, Chicago, Illinois. (Telephone: Harrison 9248-9249.) New York Office: 1476 Broadway. (Telephone: Bryant 1368 and Bryant 5111.) Los Angeles Office: 453 South Spring St., (Telephone 660-10.) All Editorial and Business Correspondence should be addressed to the Chicago Offices. Subscription Price: United States and Its Possessions, Mexico and Cuba, $3.00 a year; Canada, $4.50 a year; Foreign Countries (Postpaid), $5.00 a year. Single copy, 25 cents. Copyright, 1922. All Rights Reserved. Copyright throughout Great Britain and Colonies under the provision of the copyright act of 1911. Vol. XV. September 23, 1922 No. 13 The Lastman The Eastman theatre, recently opened in Rochester, stands as an institution of great potential achievement and in such achievement the motion picture industry will share generously. Through the public spiritedness of Mr. George Eastman this institution has been brought into existence under the most favorable circumstances conceivable. It has been designed, constructed and equipped in accordance with the highest possible standards and it thereby affords both a home and a shrine for motion pictures and music in which these two arts will be fostered and advanced in ways that would be out of the question for the ordinary commercial theatre. The Eastman will be an experimental laboratory out of which will come a development of many of the finer uses of motion pictures, blended with the best in music, and this work will be a lesson and an inspiration which will accomplish much good. The part which Mr. Eastman has played in the practical development of the motion picture is well known and would serve to perpetuate his name in connection with the cinema. But now to this already-earned fame will be added the laurel of the accomplishments of the Eastman theatre. # * * Light on English Problem When Mr. Marcus Loew looked over the English exhibition Held the conservative and the progressive clashed. Mr. Loew finds that in an advertising way English exhibitors are far from awake to the possibilities and the necessities of their business. The reaction Mr. Loew got from his study of English exhibition conditions is not surprising but the fact that Mr. Loew has expressed himself, pointedly and directly, along this line should serve a good purpose because such expression, coming from a man of Mr. Loew's demonstrated record of accomplishment, can only be construed as friendly advice and not as ungracious criticism and as such it will serve a good purpose in encouraging English exhibitors to become more aggressive in their methods even if they have to do so at the expense of time-honored precedent. In an interview upon his return to New York Mr. Loew referred to a plan lie has in mind of relieving the block system of booking in so far as Metro product is concerned and, by the setting aside of older pictures which under the system that has been in force would have to be played, enabling the theatre to reach immediately the newer product. This appears to be a drastic undertaking but one which doubtlessly will create much good will toward Metro pictures abroad. The fact that the foreign market is so far behind has kept in effect a tremendous handicap and if Mr. Loew can evolve some method of eliminating this difficulty he will be accomplishing a great good. IN THIS ISSUE OF SPECIAL INTEREST Review of "Love Is An Awful Thing" 43 Tabloid of First National's Fall Offerings 49 NEWS OF THE WEEK T. O. C. C. Plan Booking Circuit to Compete With Chain Houses 21 Willard Patterson and Anna Eugene Aiken Wed at Atlanta 21 Paul Brunet Resigns as President of Pathe Exchange, Inc 22 Thousand Guests Attend CharnasLichtman Dinners in Four Cities. 22 Cohen Says Exhibitors Must Develop Distribution Plans 23 Forty Troupes to Take Coogan Production on Road 24 Omaha Union Head In Jailed in Lock Out of Operators 31 Universal Establishing Exchange System in Europe 32 DEPARTMENTS Pictorial Section 25 The Week in New York 30 Money Making Ideas 32 The Theatre 33 Newspictures 41 R evie ws 43 Public Rights League 51 Letters From Readers 52 Purely Personal 52 What the Picture Did for Me 53 With the Procession in Los Angeles 65 Theatre Equipment 67 Chicago Trade Events 71 Guide to Current Pictures 73 Re -Takes J. R. M. Luncheons. * * * What fun they are. * * * And the speeches. How we enjoy 'em. * * * It Worries Him And the exhibitor next to you figures on the table cloth what the lay-out is costing HIM. For it is the poor exhib. that "pays, and pays, and pays." * * * Born Comedian A reader from Cincinnati writes that he has a chicken that walks like Charlie Chaplin, and wants us to get him in pictures. He comes when c a 1 le d "Charlie," likes to be noticed and petted. Anybody want a rooster comedian? First National is losing Chaplin. Maybe they can use him. * * * Folks We Like to Meet Mae Murray, "Bob" Leonard, Tom Meighan, Carter DeHaven and Maude George. * * * And That's That It's a dull week when Muriel McCormick doesn't get her name in the papers every day. Last week she was considering an offer of one million dollars to make a film for an eastern magnate. This week she turned down the offer. * * * Personal Appearance By Dan E. Daily Maude George. Who was Von Stroheim's "cousin." In "Foolish Wives." Has just made twenty-eight personal appearances. In various theatres. From Texas to Maine. An' back agin. And she's still smiling. Any happy. Which is saying a lot. For a slender little girl. Who only weighs 120. But she's a good trouper. So that's why they picked on her. But now she's back in Hollywood. An' glad of it. * * * 'Twould Knock Turks Cold See where the Greeks were defeated. Can't understand it. Why didn't they open their kitchen doors and give 'em a whiff of what was cooking on the stove. * * * Some Job The Drys want Will Hays to regulate the Wet jokes. If Hays has to listen to all of 'em to censor 'em, we for one are glad we haven't got his job. * * * Getting Expensive We have had to buy two more horses. Bill Johnston "lifted" «ur Box Office Record distributing idea for his index, while one of the regionals grabbed our cover line idea. If they take the Herald they read the Herald. * * * Wise Guys Congress is going to look into this railway strike situation, it announces. Isn't that just like those birds down there, always on their toes? Can't keep anything from them — more than six months. * * * Apt Pupils A Chicago "doctor" has been caught teaching women "not to resist wrong." It seems a few of his clients could give him pointers on the subject he never thought of.