Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001148
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD September 23, 1922 "Down in New Orleans where I was born they tell a story of a little colored girl 'bout so high who was strutting down the street one day. Her wav led along a high board fence. Suddenly " her eye was attracted to the spectacle of a cow's tail hanging through a knot hole in one of the planks of the fence. "A s t o n ishment rooted her to the spot for a moment. Then she about-faced and hurried to her source of all wisdom. 'Mammy,' she shrieked, 'ah jus' saw a cow's tail hangin' through a knothole in a fence.' They don't need elaborate prologues and air cooled theatres to draw the crowds at Scottsdale, Tasmania. In this shack of tin and wood 500 people — half of the population of Scottsdale — saw the Fox special "Over the Hill." At right is William R. Rodgers, special Fox representative. Johnny Hines smashing into a moving train. This is one of the big thrills in the comedian's latest production, "Sure-Fire Flint." The Hines pictures are produced by C. C. Burr. This photograph is an actual enlargement from the negative film. Who wants to be a film star? '"Well, chile, what's so wond e r f u 1 about that?' came the placid reply. "'Why, mammy, how did the cow eveh crawl through dat lil' tiny hole?'" This story is related by Leatrice Joy who is featured in Cecil B. DeMille's new Paramount picture, "Manslaughter." Bidding the bride and groom farewell. This picture was snapped at the Los Angeles station just before Jack Pickford and his bride, Marilyn Miller, departed on their honeymoon East. Mr. Pickford's first production for Allied Producers & Distributors Corporation is "Garrison's Finish," to be published soon.