Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001151
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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September 23. 1922 EXHIBITOR S H E RAL O 29 Jane Murfin and Strongheart, the dog star, whose pictures are distributed by First National. The dog's next picture is "Brawn of the North," produced by Miss Murfin and Laurence Trimble. It's a small world. Marshall Neilan, producing "The Strangers Banquet" for distribution by Goldwyn, hails from Frisco; Nigel Barrie, India; Claire Windsor, Kansas; Rockcliffe Fellowes, Canada; Tom Holding, England. "Do you follow me?" asks Will Nigh, directing Maurine Powers in "Notoriety." "I'm way ahead of you," says Maurine whose dual role in the society drama doesn't faze her a bit. Harry Ross, district manager of Paramount's Cleveland, Pittsburgh, Detroit offices. W. W. Slocum, Liberty theatre, Detroit, Mich., and director, M. P. T. O. of Michigan. Larry Wagner exploits Vitagraph's Larry Semon c o m edies at theatres in Detroit. Dave Warner, manager of the Warners Picture Exchange at Detroit, Mich. Maurice Rapf measures Marie Prevost for a three foot fadeout in the Warner Brothers picture, "Little Heroes of the Street." Harry Rapf is his son's tutor and director. Joseph Hanff, president of Hanff-Metzger, Inc., one of America's largest advertising agencies which handles Paramount's national magazine campaigns. Left to right: Joseph Hanff, Betty Compson and Mrs. Joseph Hanff. They stopped work long enough on "Peaceful Peters," the first William Fairbanks picture for Arrow, to let the photographer snap the entire company. Ben Wilson is producer of the series.