Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001181
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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September 23, 1922 EXHIBITORS HERALD 59 Meighan.— Rather slow and draggy picture.— Giacoma Bros., Crystal theatre, Tombstone, Ariz. — General patronage. O'Malley of the Mounted, with William S. Hart. — Old, but good, and lots of comments. Played to a small crowd. Lost money, but no fault of picture. — J. W. Boatwright, Radio theatre, Ozark. Mo. — Neighborhood patronage. Young Mrs. Winthrop, with Ethel Clayton. — Just an ordinary program picture. Not up to the Paramount standard.— P. G. Held, Sterling theatre, Fairmont, Neb. — Neighborhood patronage. The Affairs of AnatoL a Cecil B. De Mille production. — A real picture. Boost it and book it. — J. A. Holmes, Arcade theatre, Holtville, Cal. — Neighborhood patronage. Exit the Vamp, with Ethel ClaytonDrew fairly good business, everything considered, and seemed to please as well as any picture can when the mercury has stood at 110 degrees in the shade all day long. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. Mary Ellen Comes to Town, with Dorothy Gish. — A good comedy-drama. My patrons like Dorothy Gish. — P. G. Held, Sterling theatre, Fairmont, Neb. — Neighborhood patronage. The Whistle, with William S. Hart. — One of the best Hart pictures to date. He gained a lot of women friends among our patrons, and it pleased about everyone.— Crosby Bros.. Lily theatre, Buffalo, N. Y. — Neighborhood patronage. The Amateur Devil, with Bryant Washburn. — Very pleasing program picture.— W. D. Patrick. Cozy theatre, Florala, Ala. — Small town patronage. The Fourteenth Man, with Robert Warwick. — Good picture. There is one thing we got to give to Paramount and that is their prints are always in No. 1 •>hape. — P. G. Held, Sterling theatre, Fairmont, Neb. — Neighborhood patronage. Passing Through, with Douglas MacLean. — Very well liked by everybody. Drew good. — Crosby Bros., Lily theatre, Buffalo, N. Y. — Neighborhood patronage. Heliotrope, with a special cast. — I was unable to attend this showing but judging from the comments that I have heard it must have been an unusually fine play. One merchant who had seen this of his own free will called up dozens of his friends and sent them to the show. One of our editors said it was remarkable and commented on it in the subsequent issue of the paper. Our operator said it was good as a special. On the second day we had the poorest night in the entire year because of the fact that a traveling minstrel troupe came in and collected all the fifty cent pieces that our old Hannahs had been saving up since the war. Their show was a coarse, vulgar affair, but, oh you Barnum! — Philip Rand, Rex theatre, Salmon, Ida. Realart A Homespun Vamp, with May McAvoy. — A very good program picture. May McAvoy is a favorite here. — Horn & Morgan, Star theatre, Hay Springs. Neb. — Small town patronage. The Love Charm, with Wanda Hawley. — Extremely light comedy. Would not say it is either good or bad. If your patrons are trying to kill an hour, the program will pass. If they want an hour's entertainment, I don't believe they will find it with this. Star deserves better vehicles. — E. A. Baradel. Queen theatre, Lake Village, Ark. — Small town patronage. Dawn of the East, with Alice Brady. — Best Brady I have shown for some time. which, of course, isn't saying very much, but it is a boost • anyway. — William E. Tragsdorf, Trags theatre. Neillsville. Wis. — Small town patronage. Midnight, with Constance Binney. — Pleased about 50-50. Some patrons liked it exceedingly well. Others said there was nothing to the story. — Horn & Morgan. Star theatre, Hay Springs, Neb. — Small town patronage. Through a Glass Window, with May McAvoy. — Good, clean, clever comedydrama. Kind of a picture any house can show to any kind of an audience. Not great, but satisfactory. — Ben L. Morris, Olympic theatre, Bellaire, O. Nancy Frcm Nowhere, with Bebe Daniels.— Just a fair program picture. In fact one of the poorest Bebe ever played in. — Horn & Morgan, Star theatre, Hay Springs. Neb. — Small town patronage. Selznick Under Oath, with Elaine Hammerstein. From all angles a good picture, and drew well. — E. Saunders. Saunders theatre, Harvard, III. — General patronage. Prophet's Paradise, with Eueene O'Brien. — Had many people tell me this is a dandy picture. — Geo. Osborne, Star theatre, Westminster. Md. — Neighborhood patronage. The Referee, with Conway Tearle. — A good fight picture that got us some compliments. Picture opens with the fight and continues to hold interest all the way through. — H. G. Stettmund, Jr., Odeon theatre. Chandler, Okla. — General patronage. A Woman of No Importance, with a special cast. — Fair picture but weak ending. Drew pretty well, however. — S. C. Chapman, La Salle theatre. Chicago, III. — Neighborhood patronage. The Referee, with Conway Tearle. — Held my interest more than any Tearle I have ever seen. Everybody liked it. Good title for exploitation. Box office good. — Guy D. Haselton, Rialto theatre. Missoula, Mont. The Prophet's Paradise, with Eugene O'Brien. — Just an ordinary "movie" that does not get a rise out of an audience. — Ben L. Morris, Olympic theatre. Bellaire. O. Reported Missing, with Owen Moore. — A splendid farce comedy. Drew well and sent patrons out smiling and chuck ling.— S. C. Chapman, La Salle theatre, Chicago. 111. — Neighborhood patronage. The Way of a Maid, with Elaine Hammerstein.— As good as any Connie Talmadge, Bebe Daniels or any other high priced stars, and cost me a great deal less. Pleased 100 per cent. Snappy comedy — clean. — A. L. Middleton, Grand theatre, De Queen, Ark. — Small town patronage. Why Announce Your Marriage? with Elaine Hammerstein. — More compliments on this than any picture for some time. She is one among many that pleases nearly all. — W. L. Landers, Gem theatre, Batesville, Ark. — Neighborhood patronage. The Referee, with Conway Tearle. — ■ Drew good houses and the patrons well pleased. — -William Noble, Empress theatre, Oklahoma City, Okla. — General patronage. Poppy, with Norma Talmadge. — First of the reissues that I have seen that has not compared favorably with late releases but we can't have everything. Poor picture. Poor business.— E. A. Baradel, Oueen theatre. Lake Village, Ark. — Small town patronage. United Artists The Three Must-Get-Theres, with Max Linden — Something new and novel in the art of pictures. Played three days. Even better than Chaplin could do. High class comedy full of laughs. The threesheet is the best. Packed them in. — R. G. Peltier, McComb theatre, Mt. Clemens. Mich. — Transient patronage. Little Lord Fauntleroy, with Mary Pickford. — A picture that is not extraordinary. My patrons did not think it was up to Mary's high standard. Poor business at 55 cents. — Howard Haight, Orphcum theatre, Livingston, Mont. — Small town patronage. The Iron Trail, with a special cast. — Good railroad melodrama with plentj of entertainment for everybody. All comments favorable. — W. P. Perry, Rialto theatre, Cheyenne Weils, Colo. — Small town patronage. The Three Musketeers, with Douglas Fairbanks. — This is a beautiful and wonderful picture, but a money loser. The Three Musketeers does not appeal to the ordinary fan. L'nited Artists have been simply holding up the exhibitors of the United States with prices beyond all reason. This company should get down GLADYS HULETTE, Rex Andra, Val Cleany and Herbert Pattee, in a scene from the Charles Gramlich production, "The Swamp Demon."