Exhibitors Herald (Jul-Sep 1922)

60 E X II [ B IT O R S H E RALD September 23, 1922 to fair value or else get out of business We played Way Down East, last May, with the same results — heavy losses. — Calumet Theatre, Calumet, Mich. — Neighborhood patronage. The Three Musketeers, with Douglas Fairbanks. — Splendid picture. A masterpiece. Had a general appeal. — Homer Thompson, Ruby theatre, Three Forks, Mont. — Neighborhood patronage. The Iron Trail, with a special cast. — One of the most pleasing outdoor pictures we have shown in some time. — Gaiety theatre, Bluffton, Ind. — Neighborhood patronage. The Three Musketeers, with Douglas Fairbanks. — Pleased two good crowds at 25 and 50 cents. Especially good, but not worth the high price asked for it. — Horn & Morgan, Star theatre, Hay Springs, Neb. — Small town patronage. The Three Musketeers, with Douglas Fairbanks. — Very good story. Doug almost destroyed his standing during our run of The Mark of Zorro. — Howard Haight, Orpheum theatre, Livingston, Mont. — Small town patronage. Orphans of the Storm, a D. W. Griffith production. — Inasmuch as I had just packed 'em in for three days with Way Down East, and as the "Orphans" was then running at the Roosevelt in Chicago, I thought I could repeat, regardless of the price I had to pay for it, which as you all know, was more than enough, although we will all admit it is a wonderful picture. Here is a tip to the small town exhibitors: Just because you put out the S. R. O. on Way Down East, don't get foolish in the head and think you can do it with the "Orphans." Way Down East had about three generations of mouth-to-mouth advertising behind it. That's the difference.— William E. Tragsdorf, Trags theatre, Neillsville, Wis.— Small town patronage. Way Down East, a D. W. Griffith production.— At 25 and 50 cents we had two very good houses and it seemed to please practically all. United Artists must come down in their prices or they will lose the business. — Horn & Morgan, Star theatre, Hay Springs, Neb.— Small town patronage. Universal Her Night of Nights, with Marie Prevost. — Very light stuff. Not up to this star's previous plays by any means. Just another picture. Business? Nothing doing. This night was a flivver. — Henry W. Gauding, Lincoln theatre, Pittsburgh, Pa. — Neighborhood patronage. The Married Flapper, with Marie Prevost. — First rate comedy-drama with a real action finish. Pleased. — P. G. Estee, Fad theatre, Brookings, S. D.— Neighborhood patronage. The Married Flapper, with Marie Prevost. — A fine little program picture. The auto race in it puts it above the average. Star very popular here. — Mrs. Lola Bell, Queen theatre, Lonoke, Ark.— Neighborhood patronage. Second Hand Rose, with Gladys Walton.— Better than some specials. Pleased 90 per cent. — W. C. Jones, Palace theatre, Truckton, N. J.— Neighborhood patronage. The Man Who Married His Own Wife, with Frank Mayo. — Very fair program picture. Different from usual type of Mayo picture. — Clark & Edwards, Palace theatre. Ashland, O— Neighborhood patronage. Trimmed, with Hoot Gibson. — Another good Gibson. You can't go wrong on any of them.— J. W. Andresen, Rialto theatre, Cozad, Neb. — Neighborhood patronage. Trimmed, with Hoot Gibson. — Plenty o' pep and ginger. Pleased the audience. Full of action and goes over nicely. An excellent Western. — Henry W. Gauding, Lincoln theatre, Pittsburgh, Pa. — Neighborhood patronage. The Trap, with Lon Chaney. — A good picture and well acted. Chaney a real actor. Couldn't call it a big special. Better buy right.— J. W. Boatwright, Radio theatre, Ozark, Mo. — Neighborhood patronage. Out of the Silent North, with Frank Mayo. — A well done play as a whole. Could be improved in places. Pleased 75 per cent. — W. C. Jones, Palace theatre, Tuckerton, N. J. — Neighborhood patronage. The Man Who Married His Own Wife, with Frank Mayo— Very good program picture. Star liked "here. — Mrs. Lola Bell, Queen theatre, Lonoke, Ark. — Neighborhood patronage. Afraid to Fight, with Frank Mayo. — HAROLD LLOYD, in a scene from "Doctor Jack," his first feature-length comedy produced under his new Pathe contract. Mildred Davis will appear in support. The picture pulled very good in spite of the hot weather. Usual newspaper advertising, window cards and attractive lobby. — William Noble, Rialto theatre, Oklahoma City, Okla. — General patronage. Foolish Wives, an Eric Von Stroheim production. — Went over big. In fact the biggest thing that ever hit my city. Four days and broke all house records. Favorable comments. Exploitation puts it over. — C. R. Hagedorn, Lyric theatre, Mt. Clemens, Mich. — Transient patronage. Cheated Hearts, with a special cast. — I did not see this but operator told me that a great many came and looked over the llxl4's and silently went away. Those of whom I inquired said the play was good. The local band concerts hit us right between the eyes. Our Saturday crowds are actually reduced to a third of normal. — Philip Rand, Rex theatre, Salmon, Ida. Trimmed, with Hoot Gibson. — My opinion grows stronger each week that Universal is the company the "little fish" should tie to, provided praise will not affect the cost of film. Trimmed is a mirth provoker as well as a good Western. It's all there. — E. A. Baradel, Queen theatre, Lake Village, Ark. — Small town patronage. Dead Game, with Art Acord. — A very good picture which enjoyed very good business. — William Noble, Majestic theatre, Oklahoma City, Okla. — General patronage. The Rowdy, with Gladys Walton. — It went over fine as a program. Very small crowd. — G. F. Rediske, Star theatre, Ryegate, Mont. — Small town patronage. Dr. Jim, with Frank Mayo. — Did not see this, but reports on it were excellent. — Philip Rand, Rex theatre, Salmon, Ida. Reputation, with Priscilla Dean. — Good story and good action. Dean's best work of all that I have seen her do is in the last reel and I have run them all. Outside the Law her best bet yet. Seemed to please fair crowd. Book it. Ran this one two days and made it pay. — J. W. Boatwright, Radio theatre, Ozark, Mo. — Neighborhood patronage. The Man Under Cover, with Herbert Rawlinson. — ■ Good program picture. Should please anyone not expecting more. — Mrs. Lola Bell, Queen theatre, Lonoke, Ark. — Neighborhood patronage. Afraid to Fight, with Frank Mayo. — A good picture, especially for sporting element. Pleased 75 per cent. — W. C. Jones, Palace theatre, Truckton, N. J. — Neighborhood patronage. No Woman Knows, with a special cast. — Mabel Juliene Scott is fine in this. Had several tell me it was the best picture I have had in some time. Played a week of Universal pictures, so bought this as not to have to raise prices. Don't believe it would stand a raise. — Mrs. Lola Bell, Queen theatre, Lonoke, Ark. — Neighborhood patronage. The Fire Eater, with Hoot Gibson. — Gibson's best. Pleased 100 per cent. Played to fair house. Story good, acting fine, continuity O. K. Excellent fight and action all through. — V. F. Saxton, Fort Plain theatre, Fort Plain, N. Y — Neighborhood patronage. The Bear Cat, with Hoot Gibson — Very good Western. Hoot is gaining and if he don't swell up will come through.— Clark & Edwards, Palace theatre, Ashland, O. — Neighborhood patronage. Outside the Law, with Priscilla Dean.