Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001183
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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September 23, 1922 EXHIBITORS HERALD 61 — Old, but worth any exhibitor's time. Has punch all the way through. — Horn & Morgan, Star theatre, Hay Springs. Neb. — Small town patronage. Headin' West, with Hoot Gibson. — Gibson in his past productions has not given satisfaction at our house. This one, however, was very good. — O. J. Bryant, Thorley theatre, Cedar City, Utah. — Small town patronage. Nobody's Fool, with Marie Prevost. — A dandy pleasing picture. Why are you letting this girl out Mr. Laemmle? She's a comer. She has beauty, figure, youth, poise and personality. Can't understand. — A. L. Middleton, Grand theatre, De Queen, Ark. — Small town patronage. Conflict, with Priscilla Dean. — Good picture and seemed to please. Did not draw as well as I expected, but no fault of picture. However, paid too much for this and probably expected too much. — B. M. Sweet, Opera House, Fillmore, N. Y. — Neighborhood patronage. The Fire Eater, with Hoot Gibson. — This was our first five reel Gibson picture. It drew better than any Saturday night picture we have had this season. Book it. — J. D. Pitner, Dixie theatre, Ripley, Miss. — Neighborhood patronage. Action, with Hoot Gibson. — If your people like zip, go and action they will eat this up. Our Western fans called it "the best yet." — O. A. Kern, Dixie theatre, Senath, Mo. — Neighborhood patronage. Nobody's Fool, with Marie Prevost. — This is a good one. Brought out a fair house despite hot weather and seemed to please them all. — C. E. Hopkins, Hopkins theatre, Cotter, Ark. — Small town patronage. The Fox, with Harry Carey. — Excellent. Played two days to remarkable business. Book this and you'll make no mistake. — V. F. Saxton. Fort Plain theatre, Fort Plain, N. Y. — Neighborhood patronage. Step on It, with Hoot Gibson. — A great one for the kids. — E. Y. Poore, Bon Ton theatre, Froid, Mont. — Neighborhood patronage. The Bear Cat, with Hoot Gibson.— Star favorite here and at his best in this story of everyday life, too. — Mrs. Lola Bell, Queen theatre, Lonoke, Ark. — Neighborhood patronage. The Rage of Paris, with Miss duPont. — duPont stuff is the cat's knuckles for a small town. Stay off it. — E. Y. Poore, Bon Ton theatre, Froid, Mont. — Neighborhood patronage. Pink Tights, with Gladys Walton. — First class program picture and drew a fair crowd, considering the fact that rain was threatening. — C. E. Hopkins, The Hopkins theatre, Cotter, Ark. — Small town patronage. The Smart Set, with Eva Novak.— Good comedy. Eva there, also the goose. Star well liked here. — L. B. Greenhaw, Strand theatre, Leslie, Ark. Red Courage, with Hoot Gibson — One hundred per cent for satisfaction. The best picture that I have shown for some time. You will make no mistake by booking Red Courage, if you want a picture that is a picture from start to finish.— Alva Lang, Rialto theatre, Litchfield, Neb. Step On It, with Hoot Gibson. — If your patrons like clean, snappy westerns, play this one. Hoot's smile will win 'em. — American theatre, Orlando, Fla. The Delicious Little Devil, with Mae CONSTANCE TALMADGE in a scene from her latest First National attraction, "East is West." Murray. — The fact that wc advertised Valentino is what did business for us. Picture not so bad for a reissue. Patrons seemed satisfied. Played to the biggest two days' business since the hot weather hit us. A good buy for any theatre. — H. E. Swan. Empress theatre. Kearney, Neb. — Neighborhood patronage. No Woman Knows, with a special cast. — A satisfactory picture. — Giacoma Brothers, Crystal theatre, Tombstone, Ariz. — General patronage. The Rage of Paris, with Miss du Pont. — Oh, Lord, the worst ever. No story. Such stories would kill any star. Slow, drawn out, no life. Storm the only life in picture. Made about as realistic as though the janitor was over enthusiactic in dusting studio. — Will L. Beebe, Candor theatre, Candor, N. Y. — Small town patronage. The Clean Up, with a special cast. — Good western. Story good and it was well liked. — City theatre, Hoboken, N. J. — Neighborhood patronage. Dr. Jim, with Frank Mayo. — Best photographed and best Mayo picture yet. The atmosphere gent forgot to throw in the dimmers on this one. Light a match, Carl. Too many scenes of your splendid pictures are printed in leather. — Piper's Opera House, Virginia City, Nev. Action, with Hoot Gibson. — Play O. K. Star fine. Everybody likes Hoot in our town and prices are right from the company. — Manager Gray, Union Hall theatre, Searsport, Maine. Red Courage, with Hoot Gibson — Here is a dandy western and we can buy from Universal at a price that will leave us some chance to make some money. Our exchange in San Francisco is certainly there when it comes to service and squareness. We can recommend Universal.— C. H. Powers, Strand theatre, Dunsmuir, Calif. Outside the Law, with Priscilla Dean. TOUCHY/ NUT /UN DAY MASTODON FILMS, INC. C. C. BURR, Pres. 133-135-137 West 44th Street NEW YORK CITY, N. Y. BOOK AT EDUCATIONAL EXCHANGES