Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001186
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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64 EXHIBITORS HERALD September 23, 1922 USE THIS BLANK Box Office Reports Tell the Whole Story. Join in This Co-operative Service Report Regularly on Pictures You Exhibit And Read in The Herald Every Week What Pictures Are Doing for Other Exhibitors Fill in this blank now and send to Exhibitors Herald, 417 S. Dearborn St., Chicago. Title Star Producer Remarks Title Star Producer Remarks Exhibitor Name of Theatre Transient or Neighborhood Patronage City State at least a dozen times that this was the best comedy that she ever saw. Others said it was fine. The trick horse produces many laughs. I did not see the showing myself. — Philip Rand, Rex theatre, Salmon, Idaho. Gymnasium Jim (F. N.), a Mack Sennett comedy. — Snappy, bright. A big time comedy with a half dozen brand new stunts. A typical Sennett comedy and gets laughs all the way. — Ben 'L. Morris, Temple theatre, Bellaire, O. Among Those Present (Asso. Ex.), with Harold Lloyd.— Next to The Sailor Made Man. Harold Lloyd is the most popular comedian I can get. Personally I really enjoy his two and three-reelers. Don't care for his one reelers. — Mrs. Lola Bell, Queen theatre, Lonoke, Ark. — Neighborhood patronage. The Nick-of-Time Hero (Educational), with a special cast. — A badly, sadly overdrawn story that tries to imitate others and make comedy out of a dog, a monkey and a couple of kids. The acting is plainly forced and the director might just as well be seen making all the movements. One of the poor ones. — Ben L. Morris, Temple theatre, Bellaire, O. His Royal Slyness (Pathe), with Harold Lloyd. — One of his good ones. Will bear featuring. You can't go wrong on the two or three-reelers, but don't pay too much for them, though. — Mrs. Lola Bell, Queen theatre, Lonoke, Ark. — Neighborhood patronage. The Bell Hop (Vita), with Larry Semon. — A great comedy. — G. W. Summers, Royal theatre, Unionville, Mo. — Neighborhood patronage. Shoulder Arms (F. N.), with Charlie Chaplin. — Repeat went over good. No kicks either. — W. M. Roob, Grand theatre, Port Washington, Wis. — Neighborhood patronage. Little Mary Sunshine (Pathe), with Baby Marie Osborne. — Very good. Star popular here. I find these three reel Playlets all they claim for them. Run Topics and Hal Roach comedy with them. Good business. Charge 10c to all.— Mrs. Lola Bell, Queen theatre, Lonoke, Ark. — Neighborhood patronage. Torchy and Orange Blossoms (Educational).— Has a lot of clever stunts that got hearty laughs. — Gaiety theatre, Bluffton, Ind. — Neighborhood patronage. Peggy Behave (Universal), with Baby Peggy. — On the whole don't care for Century comedies. Those featuring Baby Peggy and either of the dogs, and sometimes the horse. Sally, are good, but the rest are very ordinary. — Mrs. Lola Bell, Queen theatre, Lonoke, Ark. — Neighborhood patronage. Poor Boy (Educational), with Lloyd Hamilton. — Ham is always a scream here. Have people pay just for his comedies alone. In a class by himself. — W. C. Jones, Palace theatre, Tuckerton, N. J. — Neighborhood patronage. The Idle Roomer (Universal), with Harry Sweet. — If Universal would let Sweet out they would have 100 per cent in their Century brand. This silly nut stuff don't go here. Others all good. — A. L. Middleton, Grand theatre, De Queen, Ark. — Small town patronage. Never Weaken (Asso. Ex.), with Harold Lloyd. — At least one third was missing from the print furnished me. What I got was really good but it's hard to recommend a comedy with one-third missing. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo.— Small town patronage. Number Please (Asso. Ex.), with Harold Lloyd. — Fair comedy. Nothing to yell about. Dozens of cheaper comedies just as good and some better ones cost half as much. Have used four of these $100,000 fizzles.— A. L. Middleton, Grand theatre, De Queen, Ark. — Small town patronage. I Do (Asso. Ex.), with Harold Lloyd. — Another good comedy from this star with plenty of original "stuff." You don't mind paying for this kind of comedy, because you get what you contracted and paid for. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. Junk (Arrow), with Hank Mann. — Good comedy at a fair price. Just as good as Lloyd or Chaplin, but it don't take so much for Hank to live on, I guess.— A. L. Middleton, Grand theatre, De Queen, Ark. — Small town patronage. The Sportsman (Vita), with Larry Semon. — Very ordinary. Not very funny. Worth what you pay for your cheapest two reel fillers. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. Should Husbands Do Housework? (Universal), with a special cast. — A first class little comedy. Ran it first and it put the audience in a good humor. — C. E. Hopkins, Hopkins theatre, Cotter, Ark. — Small town patronage. The Tourist (Vita), with Jimmy Aubrey.— My first Aubrey and it sure was a knockout. Kept the boys yelling from start to finish. — A. A. Neese, Beatrice theatre, Haw River, N. C. — Small town patronage. A Sailor Made Man (Asso. Ex.), with Harold Lloyd. — Good comedy. Kept them laughing. Played it above the feature. Best drawing card we had this summer, and have played the biggest pictures on the market. Book it. — J. S. Wasserman, Rialto theatre, Pecos. Tex. — Neighborhood patronage. They Are Robbing You of Your Profits You pay for everything in the industry. They have the "bit" in your mouth. Fool them by reading ggeenQpinionj Costs 3 cents Per Review. CHICAGO, ILL. The Greatest Achievement in Theatre Organ Building SMITH UNIT ORGAN CO. Manufacturers of High-Grade ELECTROPNEUMATIC PIPE ORGANS for Theatre and Home. 413-419 W. ERIE ST. CHICAGO, ILL. COMING SOON PERFECT PICTURES NEITHER SCREEN NOR STAGE — ■ UT LIFE'S WINDOW" CLASSIFIED Five Cents per Word Payable in Advance. Minimum Charge, $1.00 BARTOLA ORGAN FOR SALE FOR SALE — Bartola in fine condition. Worth about $7,500. Will sell at big sacrifice. Max Hyman, Janet Theatre, 617 West North Ave., Chicago, 111.