Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001230
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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22 EXHIBIT O R S HERALD September 30, 1922 Congratulation$^y(r£lpijdJ Watch the first runs of NORMA TALMADGE in "The Eternal Flame" at these theatres in the next two weeks CITIES THEATRES New York Strand St. Louis New Grand Central Sioux City Princess Louisville Mary Anderson Washington Metropolitan Boston Gordon's Olympia Salt Lake City America Los Angeles Kinema Winnipeg Allen Denver .Colorado Cincinnati Capitol Texarkana Princess Hartford Strand Troy Strand Schenectady Strand Indianapolis Circle Omaha Strand Seattle Coliseum Amarillo Fair Waco Strand Houston Isis Wichita Miller San Francisco Tivoli Albany Strand New Orleans Strand Atlanta Metropolitan Charlotte Broadway Billings Babcock Cleveland Loews Pittsburgh Grand Opera House Pittsburgh Liberty Detroit Capitol AS personal director and supervisor of "The Eternal Flame," First National wishes to congratulate you on the unusual artistry and fine workmanship displayed in every detail of this production. The intelligent direction, the deep sympathy with, and clear understanding of the story and its various characters, the deft and delicate touches in which suspense is always maintained and the proper emphasis placed on striking incidents, the careful attention to the minutest detail in transferring Balzac's famous novel to the screen, has gone faj toward bringing Miss Talmadge's latest picture to so unusual a mark of perfection. Presented by Joseph M. Schenckj adapted by Frances Marion from Honore de Balzac's "La Duchesse de Langeais," personally directed and supervised by Frank Lloyd; photographed by Tony Gaudio. A FIRST NATIONAL ATTRACTION